Roland Sundén

Roland Sundén

President Hiab, Member of Cargotec Executive Board

The Hague Area, Netherlands

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Roland Sundén's Overview


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Roland Sundén's Summary

Dynamic, accomplished senior executive who offers a solid background of experience leading large international multicultural businesses and operations. Extensive experience from innovation program, technology commercialization, fast growth business start-up, business acquisition and integration, brand positioning and customer portfolio management, product development, industrial excellence program, transformation management, cash management, restructuring and refinancing.

Successful track record in publically listed conglomerates, with private equity and joint ventures ownerships. Uniquely broad experience from Aerospace, Automotive, Commercial Vehicle, Construction and Agricultural Equipment, and Renewable Energy industry. Significant emerging markets experience including Russia, China, India and South America.

Entrepreneurial, innovative and disciplined with a history of developing dynamic business strategies, and translating them into simple and practical tactics producing significant results and strong investment returns.

Roland Sundén's Experience



Privately Held; Myself Only; Mechanical or Industrial Engineering industry

May 2014Present (5 months) The Hague Area, Netherlands

Hiab is one of the three business areas within the Cargotec.

Hiab’s load handling solutions are used in various sectors of on land transport and delivery, including construction, distribution, forestry, warehousing, waste and recycling, and defense.

Hiab is the global market leading brand in on-road load handling solutions. Thanks to customer-driven product and solution development, we help customers enhance their efficiency and productivity. Our versatile services ensure the safe functioning of equipment throughout its long life cycle.

Our offering includes Hiab loader cranes, Hiab Multilift demountables, Hiab Loglift and Hiab Jonsered forestry and recycling cranes, Hiab Moffett and Princeton PiggyBack® truck-mounted forklifts, Zepro, Focolift, Del and Waltco tail lifts.

Cargotec shapes the cargo handling industry for the benefit of its customers and shareholders.

Cargotec's business areas MacGregor, Kalmar and Hiab are recognised leaders in cargo and load handling solutions around the world. Their global network is positioned close to customers and offers extensive services that ensure a continuous, reliable and sustainable performance according to customers' needs.

Cargotec's sales totalled approximately EUR 3.2 billion in 2013 and it employs approximately 11,000 people.

Cargotec's class B shares are quoted on NASDAQ OMX Helsinki under symbol CGCBV.

Privately Held; 11-50 employees; Management Consulting industry

2012May 2013 (1 year) Den Haag, The Netherlands

CoCreate B.V. is a Management Advisory and Business Consultancy firm that focuses on B2B in Aerospace, Automotive, On- and Off-Highway Commercial Vehicle and Equipment, and Renewable Energy sectors.

CoCreate offers a large network of business transformation knowledge, marketing and sales, and supply chain and aftermarket specialist expertise.

We coach, train and leverage executive management teams to create sustainable enterprise value.

We focus on:
- Business Strategy and Organizational development
- Marketing and Sales strategy, performance and processes improvements
- Transformation and Operational Improvements of the complete Supply Chain
- Change Program Office and Transformation Management support
- Restructuring and refinancing program support

President and CEO

LM Wind Power

Privately Held; 5001-10,000 employees; Renewables & Environment industry

20062012 (6 years) Amsterdam Area, Netherlands

Led the strategic and operational transformation of LM Wind Power into a truly international and best practice enterprise. Expanded and deepened the customer base, building strategic partnership while establishing key account teams and processes. Reduced dependency from a very few customers to serving 9 out of the top 15 global Wind Turbine customers. Grew the business organically, doubled the sales revenues from 2006 to 2008 and consolidated the operations during 2009 - 2012 to adapt to dramatic changes in market and customer demands.

Coached management teams at all levels in value based and transformational leadership. Developed and introduced new lean manufacturing processes and equipment, new blade and brake product concepts, design platforms, and service solutions. Transformed the global industrial footprint.

Completed a syndicate loan and equity injection in 2008 and a complete refinancing in 2011.

Improved the business profitability and cash flow while accommodating over 20 % price decreases. Delivered profitability levels in the highest rank in the wind industry.

President, Agricultural Division


Public Company; 10,001+ employees; CNH; Machinery industry

20032006 (3 years) Greater Chicago Area

Reviewed and refined the strategic direction, including brand positioning, distribution restructuring and offering developments. Accelerated implementation of best practice supply chain management process, improving the inventory turn rate as well as customer service levels.

Significantly improved the $ 8 Billion Agricultural Division operating performance by product price repositioning, quality improvements as well as product cost reduction programs and manufacturing efficiency programs.

Executive Vice President

Volvo Construction Equipment

Public Company; 10,001+ employees; VOLV B; Machinery industry

20002003 (3 years) Brussels Area, Belgium

Lead the $2 Billion Heavy Equipment Business Areas to a leading position on the global market.

Outlined and supervised technology and development programs meeting new performance and emission standards. Executed restructuring and profit improvements programs turning the Volvo Construction Equipment into one of the most profitable business sectors within Volvo.

Increased the sales with 36% within three years and took operating margins from less than 2% to more than 9% during difficult market environments.

Expanded commercial and industrial activities to emerging markets including Poland, Brazil, China, Korea, and India.

President and CEO

Henlys & Volvo Bus North America

19982000 (2 years) Montreal, Canada and Dallas, US

Positioned the $1.2 Billion bus business as the market leader, supervised the Prevost Car Inc. profitable growth, consolidated the overall operations, reduced the head count with over 20%, and turned around the recently acquired and low performing Nova Inc. and Mexican Bus lines. Introduced high end product lines on the Mexican market.

Executive Vice President

Volvo Aero Corporation

Public Company; 1001-5000 employees; Aviation & Aerospace industry

19981998 (less than a year) Trollhattan, Sweden

Initiated and concluded a turn around program of the Commercial Engines Overhaul and Maintenance Business Area. Outlined and implemented strategic directions for the Gas Turbine Engine business area.

Senior Vice President, Military Engines, Product Support & Services

Volvo Aero Corporation

Public Company; 1001-5000 employees; Aviation & Aerospace industry

19941998 (4 years)

Revitalized customer relationships, positioned Volvo on the export market, created new service offerings, consolidated a fragmented structure, downsized the operation to half, and improved substantially the profitability.

Vice President and General Manager, Space Propulsion

Volvo Aero Corporation

Public Company; 1001-5000 employees; Aviation & Aerospace industry

19901993 (3 years)

Commercialized propulsion engine technologies and created a new business area and division. Doubled the sales within three years.

Positioned VOLVO as one of the leading and most profitable propulsion companies in Europe through long-term technology and competence programs and several partnerships agreements.

Director, Space Propulsion


19851990 (5 years)

Created and developed a new department for propulsion engine research, analysis, design and project engineering. Commercialized propulsion engine technologies.

Program Manager, Rocket Engine Programs


19831985 (2 years)

Led the development of rocket engine exhaust nozzle and power turbine systems.

Program Manager and Senior Development Engineer, Garrett Turbine Engine Division

Honeywell Aerospace

Public Company; 10,001+ employees; HON; Aviation & Aerospace industry

19811983 (2 years) Phoenix, Arizona Area

Involved in the TPE 331-14 Turboprop engine program. Led the compressor aerodynamic development program. In particular responsible for aerodynamic test program.

Roland Sundén's Skills & Expertise

  1. Leadership
  2. International Sales
  3. Driving Growth
  4. Consolidation
  5. Restructuring
  6. Operational Excellence
  7. Joint Ventures
  8. Strategic Planning
  9. Risk Management
  10. Income Statement
  11. Cash Flow
  12. Partnerships
  13. Procurement
  14. Global Sourcing
  15. Renewable Energy
  16. Automotive
  17. Capital Equipment
  18. Commercial Vehicle
  19. Aerospace
  20. Supply Chain Management
  21. Management Consulting
  22. Change Management
  23. Lean Manufacturing
  24. Continuous Improvement
  25. Manufacturing
  26. Process Engineering
  27. Quality Management
  28. Kaizen
  29. Six Sigma
  30. Strategy
  31. TQM
  32. Value Stream Mapping
  33. Operations Management
  34. Engineering
  35. Energy
  36. Wind Turbines
  37. CRM
  38. Negotiation
  39. International Business
  40. Wind
  41. New Business Development
  42. Cleantech
  43. Alternative Energy
  44. Process Improvement
  45. Supply Chain
  46. Program Management
  47. Product Management
  48. Product Development
  49. Executive Management
  50. Strategic Partnerships

View All (50) Skills View Fewer Skills

Roland Sundén's Education

Chalmers University of Technology

Master of Science, Mechanical Engineering including Business Administration courses

London Business School

Executive business management

Management Institute of Lund

International Executive Management


Roland Sundén's Additional Information

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