Rolando Andrés Ramos

Current

Chief Marketing Officer at Fascinomae Marketing

Past

Marketing Vice President at Holiday Builders
Segment Marketing Manager at PSCU Financial Services
VP, Senior Marketing Manager at Banco Popular

VP, Marketing Manager Consumer Service Group at Barnett Bank
Director, Financial Management Information at Centrust Mortgage
Experienced Senior Consultant at Arthur Andersen

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Education

University of Miami - School of Business
University of Miami

Recommended

5 people have recommended Rolando Andrés

Connections

422 connections

Industry

Marketing and Advertising

Websites

My Website

Rolando Andrés Ramos’s Summary

As senior marketing executive, I have built brands and driven sales for companies in the Residential Home Building, Banking, Credit Union, and Consumer Financial Services industries. My passion is leveraging my creativity and Hispanic flair to develop segment-specific and culturally appropriate marketing programs with high-impact and measurable results.

Rolando Andrés Ramos’s Specialties:

Developing Teams by Leading and Teaching. Brand Building, Reputation Building and Identity Management. Social Media Optimization & Viral Marketing. Hispanic, Youth, and Small Business Marketing. New Market & New Business Development. Product innovation and launch. Consumer promotions & new customer acquisition. Competitive Marketing Positioning. Organic Search Engine Optimization (SEO) & Pay Per Clic Management (PPC). REALTOR® relationship development and management. Bilingual: English/Spanish.

Rolando Andrés Ramos’s Experience

Chief Marketing Officer

Fascinomae Marketing

(Marketing and Advertising industry)

August 2009 — Present (5 months)

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Marketing Vice President

Holiday Builders

(Privately Held; Construction industry)

November 2006 — August 2009 (2 years 10 months)

Revitalized the Holiday Builders brand, launched new and successful communities powerfully, and established strong ties to the REALTOR® community.

Took sales collateral materials and company website to a level that is second to none in the industry.

Positioned Holiday Builders to enter new markets across the country and its communities and homes to connect with the most demanding consumers-- no matter their age or lifestyle.
Segment Marketing Manager

PSCU Financial Services

(Non-Profit; Financial Services industry)

March 2004 — November 2006 (2 years 9 months)

Shared segment marketing expertise and direction with Member-Owner credit unions to help them understand, reach, and serve Hispanic, Youth and Young Adult, and Small Business consumers.

Provided practical expertise on how to market credit cards, gift cards, prepaid debit cards, membership rewards, and other financial services and products and how to develop life-long satisfied members.

Identified and helped implement new products and services that credit unions could leverage to reach Hispanics, Youth and Young Adult, and Small Business members.
VP, Senior Marketing Manager

Banco Popular

(Public Company; bpop; Financial Services industry)

August 1997 — March 2004 (6 years 8 months)

Developed marketing, account management, and customer relationship management initiatives for an asset portfolio of $1.6 billion in consumer loans, mortgages, and credit cards.

Created marketing strategies to grow and expand mortgage origination through the existing branch network, and through new channels such as inbound telemarketing, and Realtor offices.

Increased account profitability by generating ancillary income, and strengthened and deepened customer relationships, by designing outbound telemarketing programs offering additional products and services.
VP, Marketing Manager Consumer Service Group

Barnett Bank

(Banking industry)

May 1992 — August 1997 (5 years 4 months)

Directed the marketing activities of three Barnett affiliates: Barnett Mortgage Company (mortgages for the prime market), EquiCredit Corporation (non-prime mortgage equity lending), and Barnett Dealer Financial Services (automobile loans and leases, and dealer inventory financing).

Coordinated the expenditure of $5.6 Million on direct mail solicitation campaigns, advertising, and promotion, merchandising, and product cross-selling programs.
Director, Financial Management Information

Centrust Mortgage

(Public Company; 51-200 employees; Banking industry)

May 1987 — May 1992 (5 years 1 month)
Experienced Senior Consultant

Arthur Andersen

(Public Company; 1001-5000 employees; Information Technology and Services industry)

May 1983 — May 1987 (4 years 1 month)

Rolando Andrés Ramos’s Education

University of Miami - School of Business

M.B.A. , M.B.A. , 1982 — 1983
University of Miami

B.B.A. , Marketing & Finance , 1978 — 1982

Activities and Societies:

Summa Cum Laude Honors, Beta Gamma Sigma.

Additional Information

Rolando Andrés Ramos’s Websites:

My Website

Rolando Andrés Ramos’s Groups:

Hispanic Net
On Startups - The Community For Entrepreneurs
American Marketing Association of Central Florida
Leadership Orlando
Next Gen Market Research (NGMR) The fastest growing Consumer Insights group
Marketing Executives Group
MiamiLink.org
Consultants Network
The CMO CLUB
Friends of Disney
Payment Systems Network
Chief Marketing Officer (CMO) Network
National Association of Home Builders NAHB
Brand & Communications Management
Credit Card Professionals
Marketing 2.0 Community
Financial Services Marketing
New Home Interactive Marketing Association (NHIMA)
Popular Alumni
Beta Gamma Sigma (BGS) Business Honor Society
New Homes Professional Network
Housing Intelligence Professionals
Hispanic Entrepreneurs of America
Baby Boomer Marketing Group
Multicultural Marketers Group
East Orlando Chamber of Commerce
Bank of America Employees & Alumni Network
Beta Gamma Sigma - The International Honor Society Recognizing Business Excellence
Barnett Banks Alumni Group
Home Builders Association of Metro Orlando
BUILDER
60 Second Forum
Orlando Marketing Executives Group (OMEGA)
Orlando Entrepreneur Network
Holiday Builders Employee-Owners and Alumni