Roi Carthy

Current

• Product Launch Consultant at Carthy Consulting

Past

• MarCom Manager at CubeEffect
• MarCom Manager at Zend Technologies
• MarCom Freelancer (Self-employed)

• Project & Content Manager at Random-Logic (888.com)
• Business Development Assistant at 3Dion
• Associate at Amlev Dershowitz Communications, Inc

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Education

• Olivet College
• Institute for Conflict Resolution Studies Summer Symposium
• International Mediation and Conflict Resolution Summer Seminar.

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Recommended

1 person has recommended Roi

Connections

282 connections

Industry

Internet

Websites

• My Blog

Roi Carthy’s Summary

General Info:

The Web and I go back. In fact, we go back to the days before the Web… Email has been in my life for 27 year, and my first chat was in 1984—yes, 1984 and I was 8.

This has led me to own a unique perspective of the Internet’s many sides, from Product Development to UI, from Marketing to the Blogosphere.

These days I also cover the Israeli startup scene at TechCrunch.

Consulting Expertise:

My clients are startups launching new products/services. (I only take on clients and products I believe in. )

* Beta & General Availability Launch Programs: I assist in creating the strategy and accompanying tactics. Typically this includes product alignment, marketing readiness and blogosphere exposure. The purpose is to create and execute a well thought-out launch plan.
* Community Marketing: I assist in understanding what dialog requires initiation and how to go about conversing it. This is done through product honesty and thoughtful dialogs. The purpose is to locate and empower users to become evangelists.

I can be reached at roi.carthy@gmail.com.

Roi Carthy’s Specialties:

Startups, Product Launch, Community Marketing, Blogosphere, MarCom

Roi Carthy’s Experience

• Product Launch Consultant

  Carthy Consulting

  (Privately Held; 1-10 employees; Internet industry)

  September 2006 — Present (3 years 3 months)

  Assisting startups with their product launches. See the "Summary" section above for more info.

• MarCom Manager

  CubeEffect

  (Privately Held; 11-50 employees; Online Media industry)

  October 2005 — September 2006 (1 year )

  Areas of responsibility include creation of brands, design and maintenance of corporate identity as portrayed through multi-brand Websites and marketing collateral. Responsibility over Website content, as well as front and back-end design. Creation of literature and advertisements (print & digital). Full administration and management of tradeshow activity.

• MarCom Manager

  Zend Technologies

  (Privately Held; 51-200 employees; Internet industry)

  2004 — 2006 (2 years )

  Areas of responsibility included design and maintenance of corporate identity, as portrayed through company Website and marketing collateral. Creation of literature (print & digital). Responsibility over Website's content and front-end design. Management of product releases and marketing campaigns. Administration and management of tradeshow activity.

• MarCom Freelancer

  Self-employed

  (Self-Employed; Myself Only; Writing and Editing industry)

  2003 — 2004 (1 year )

  Assisted and advised on the development of a variety of marketing materials, including: Brochures, Websites, Product Profiles, Booth Displays, etc.

• Project & Content Manager

  Random-Logic (888.com)

  (Public Company; 201-500 employees; Internet industry)

  2001 — 2003 (2 years )

  Areas of responsibility included project management and creation of MarCom materials. Project management activities for the Product Department. Content management of mission-critical Websites, as well as definition and design of products and Web-based promotional materials.

• Business Development Assistant

  3Dion

  (Privately Held; 11-50 employees; Online Media industry)

  2000 — 2001 (1 year )

  Areas of responsibility included creation of company MarCom literature, documentation, definition of product User Interface, contacting clients and strategic partners, as well as venture finance firms. The position required researching trends and industry behaviors, along with assisting and supporting company senior-management with all Business Development activities.

• Associate

  Amlev Dershowitz Communications, Inc

  (Privately Held; 1-10 employees; Market Research industry)

  1999 — 2000 (1 year )

  Areas of responsibility included creation and production of marketing material for firm and clients, in-depth research, special event strategy and coordination which included aspects such as media relations, venue selection, handling VIP’s, assembling host committees and identifying event speakers. The position required direct communication with a Senior partner.

Roi Carthy’s Education

• Olivet College

  1994 — 1999

• Institute for Conflict Resolution Studies Summer Symposium

  1998 — 1998

  Institute for Conflict Resolution Studies Summer Symposium, Brussels, Belgium, Summer 1997; focused on international mediation with concentration on the Middle East and Europe; featuring a three-day workshop by Washington DC based Institute of World Affairs.

• International Mediation and Conflict Resolution Summer Seminar.

  1997 — 1997

  International Mediation and Conflict Resolution Summer Seminar, The Hague, Netherlands, Summer 1996; focused on mediation in the former Yugoslavia, the Middle East and the European Union; featuring a three-day workshop conducted by Clingendael, the renowned diplomat school.

Additional Information

Roi Carthy’s Websites:

• My Blog

Roi Carthy’s Groups:

•    Zend Alumni

Roi Carthy’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch