
Founder at Stealth Startup
Israel

Founder at Stealth Startup
Israel
The Web and I go back. In fact, we go back to the days before the Web… Email has been in my life for 30+ years, and my first chat was in 1984—yes, 1984 and I was 8.
These days I'm the founder of a stealth startup, and also cover the Israeli startup scene at TechCrunch.
I can be reached at roi.carthy@gmail.com
Startups, Product Launch, Community Marketing, Blogosphere, MarCom
(Internet industry)
July 2009 — Present (5 months)
Can't say much at the moment. Stay tuned.
(Internet industry)
September 2006 — July 2009 (2 years 11 months)
Assisting startups with their product launches. See the "Summary" section above for more info.
(Privately Held; 11-50 employees; Online Media industry)
October 2005 — September 2006 (1 year )
Areas of responsibility include creation of brands, design and maintenance of corporate identity as portrayed through multi-brand Websites and marketing collateral. Responsibility over Website content, as well as front and back-end design. Creation of literature and advertisements (print & digital). Full administration and management of tradeshow activity.
(Privately Held; 51-200 employees; Internet industry)
2004 — 2006 (2 years )
Areas of responsibility included design and maintenance of corporate identity, as portrayed through company Website and marketing collateral. Creation of literature (print & digital). Responsibility over Website's content and front-end design. Management of product releases and marketing campaigns. Administration and management of tradeshow activity.
(Self-Employed; Myself Only; Writing and Editing industry)
2003 — 2004 (1 year )
Assisted and advised on the development of a variety of marketing materials, including: Brochures, Websites, Product Profiles, Booth Displays, etc.
(Public Company; 201-500 employees; Internet industry)
2001 — 2003 (2 years )
Areas of responsibility included project management and creation of MarCom materials. Project management activities for the Product Department. Content management of mission-critical Websites, as well as definition and design of products and Web-based promotional materials.
(Privately Held; 11-50 employees; Online Media industry)
2000 — 2001 (1 year )
Areas of responsibility included creation of company MarCom literature, documentation, definition of product User Interface, contacting clients and strategic partners, as well as venture finance firms. The position required researching trends and industry behaviors, along with assisting and supporting company senior-management with all Business Development activities.
(Privately Held; 1-10 employees; Market Research industry)
1999 — 2000 (1 year )
Areas of responsibility included creation and production of marketing material for firm and clients, in-depth research, special event strategy and coordination which included aspects such as media relations, venue selection, handling VIPs, assembling host committees and identifying event speakers. The position required direct communication with a Senior partner.
1994 — 1999
1998 — 1998
Institute for Conflict Resolution Studies Summer Symposium, Brussels, Belgium, Summer 1997; focused on international mediation with concentration on the Middle East and Europe; featuring a three-day workshop by Washington DC based Institute of World Affairs.
1997 — 1997
International Mediation and Conflict Resolution Summer Seminar, The Hague, Netherlands, Summer 1996; focused on mediation in the former Yugoslavia, the Middle East and the European Union; featuring a three-day workshop conducted by Clingendael, the renowned diplomat school.