Rohan Kapoor

Current

• Business Analyst/Website Optimization Specialist at The Cobalt Group

Past

• Web Analytics Consultant at United Nations
• BI Metrics Analyst at Trilogy
• Business Analyst at IVY Comptech , Subsidiary of PartyGaming

• Analyst at Microsoft, Redmond WA, USA

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Education

• Tarleton State University

Recommended

2 people have recommended Rohan

Connections

277 connections

Industry

Internet

Websites

• My Blog

Rohan Kapoor’s Summary

Rohan Kapoor’s Specialties:

Web Analytics, Omniture SiteCatalyst, SEO, SEM, Content Management, Ecommerce, Affiliate Marketing, Webtrends, Google Analytics, Reporting/Analysis, Social Media, Project management, Relationship management with External and Internal Clients, Managing development release cycles focussed on metrics, Email marketing

Rohan Kapoor’s Experience

• Business Analyst/Website Optimization Specialist

  The Cobalt Group

  (Privately Held; CBLT; Internet industry)

  July 2009 — Present (5 months)

• Web Analytics Consultant

  United Nations

  (Non-Profit; International Affairs industry)

  April 2009 — June 2009 (3 months)

  • Migrated Web Analytics tracking from Hitbox to Omniture SiteCatalyst
  • Worked with the stakeholder to define the Site tracking requirements
  • Defined Omniture SiteCatalyst parameters and configuration required for the tracking.
  • Wrote JavaScript wrappers to populate certain Omniture SiteCatalyst variables.
  • Conducted the accuracy audit of the Omniture and Data Collection codes.
  • Created documentation for technical and non-technical users for implementing Omniture.

• BI Metrics Analyst

  Trilogy

  (Privately Held; Computer Software industry)

  May 2008 — March 2009 (11 months)

  • Customized and implemented Web Analytics packages code based on client’s requirements. Reviewed Feature Specs as part of a Development release and identifying items which require tracking.
  • Created Analytics plans which define metrics/variables and communicated the Analytics plan to the customer. Coordinated with the developers to implement the approved Analytics plan.
  • Created and streamlined the QA process for diagnosing Omniture variables by managing QA resources to perform testing on Omniture items as part of a release cycle.
  • Handled architecture migration projects by leveraging issue tracking systems. Communicated with the client to gather requirements for Omniture and creating required documentation.
  • Managed Omniture G to H code migration for the client as part of the architecture migration project.
  • Ad-hoc reporting and Analysis of data pulled from Omniture SiteCatalyst and Omniture Discover.
  • Offered recommendations and performed analysis to optimize/improve the website.
  • Formulated processes/workflows for streamlining communication within and outside the organization in the form of Microsoft Visio Flowcharts.

• Business Analyst

  IVY Comptech , Subsidiary of PartyGaming

  (Privately Held; Computer Software industry)

  July 2007 — April 2008 (10 months)

  • Creating and managing timely delivery of Conversion related Dashboards
  • Omniture Implementation and Administration. Troubleshoot all Web Analytics related questions and reporting.
  • Creating reports from Microstrategy (MSTR) and Analysis (Ad-hoc and regular)
  • Responsible for handling all Conversion related Reporting and Communications
  • Sole point of contact for all Web Analytics related questions and issues often raised by stakeholders in the company.

• Analyst

  Microsoft, Redmond WA, USA

  (Public Company; MSFT; Computer Software industry)

  August 2006 — May 2007 (10 months)

  • Reporting KPIs from internal Microsoft BI tools such as Netmetrics, CAPRI, Messenger, Search and Web Analytics tool like Omniture
  • Created ASPX forms using Microsoft Visual Studio 2005 and extensively worked on SQL
  • Directly interacted with Microsoft's worldwide internal customer base with all issues related to Microsoft's BI tools and reporting

Rohan Kapoor’s Education

• Tarleton State University

  B.S. , Computer Information Systems , 2003 — 2006

  STUDENT PROJECT: ‘RUMBLE BY THE RIVER' October-2005:
  Worked in a team of 10 to conceive, design and present the business concept based on specifications provided for a resort/spa center to a group of doctors in Tulsa, Oklahoma. Conducted in-depth analysis of the location of the business. Analyzed the target customer base and marketing media that could be used to reach the target customer base. Provided suggestions in the design layout of the resort.

  Activities and Societies:

  SIFE (Students in Free Enterprise), ISO (International Student Organisation)

Additional Information

Rohan Kapoor’s Websites:

• My Blog