Online Social Media Manager at Capstrat
Raleigh-Durham, North Carolina Area
- Current
- Past
-
- Director, Emerging Technologies and Research Analysis at Sigma Xi, The Scientific Research Society
- Director, Membership and Chapters at Sigma Xi, The Scientific Research Society
- Manager, Chapter Relations and Support at Sigma Xi, The Scientific Research Society
- Contributing Editor at Sigma Xi, The Scientific Research Society
- Information Manager at Oregon State University
- Senior Assistant Scientist/Team Leader at Paradigm Genetics
- Programs Educator at Museum of Life and Science
- Education
-
- University of Oregon
- University of York
- Friends School, Brookfield
- Recommended
-
9 people have recommended Roger - Connections
-
182
connections
- Industry
- Public Relations and Communications
- Websites
Roger Harris’s Summary
As Social Media Manager at Capstrat my role is to develop and implement strategies for clients to support their engagement with their audience via the social Web. I work with our Web development and creative teams to ensure seamless integration of existing client assets into social media channels. My social media specialist areas include:
• Assessing online conversations around an organization
• Evaluating and monitoring online reputations
• Marketing and branding online content
• B2C and B2B outreach and communication
For Capstrat clients, I blend social media approaches inside a PR/communications framework to extend client messaging and outreach into Web 2.0 and social channels. I also present to industry and civic groups on social media, beginning with social media basics, through to strategy development and implementation.
Recent presentations include:
• Games People Play: Social Media Dimensions of Online Gaming. Triangle Gaming Conference
• Social Media Panel. Public Relations Student Society of America
• Launching Your Non-profit into Social Media Space. Branding in the Digital Age, Council of Public Relations Firms
• Counting on Social Media. American Institute of Public Certified Accountants
• Mobile: Marketing on the Move. Capstrat (Internal)
• Social Media Trends. Capstrat (Internal)
I help businesses understand the potential of Internet marketing and communications. Recent projects include:
• Developing social media strategy for large and small organizations
• Assisting companies in planning for social media crisis
• Determining appropriate social media metrics for campaign evaluation
• Articulating best practices for a range of social media platforms including Twitter, Facebook and LinkedIn
___________________________________
Roger Harris’s Specialties:
Primary expertise
• Blogging, microblogs
• Online crisis management, reputation analysis and monitoring
• Social and professional online networks
• Social bookmarking
• Email messaging analysis and delivery
• Mobile strategies
• Online virtual communities
• Photo gallery set up and management
Other skill areas
• RSS
• Second Life
• Survey development and analysis
• Audio-visual content and delivery
• E-commerce (B2B or B2C)
• Online encyclopedia (wiki) entry
Roger Harris’s Experience
-
Online Social Media Manager
Capstrat
(Privately Held; Public Relations and Communications industry)
August 2008 — Present (1 year)
Lead online social media programs meeting client expectations with smart, cost-effective strategies. Develop and design integrated campaigns, stand-alone programs and one-time projects, recommending a range of options for client implementation. Clients include Progress Energy, Blue Cross Blue Shield, UNC/Rex Hospitals, American Institute of Certified Public Accountants, Salix Pharmaceuticals, Lenovo and Microsoft.
-
Presenter, blogger and consultant on social media
Capstrat
(Privately Held; Public Relations and Communications industry)
August 2008 — Present (1 year)
-
Director, Emerging Technologies and Research Analysis
Sigma Xi, The Scientific Research Society
(Civic & Social Organization industry)
February 2008 — August 2008 (7 months)
Strategize and implement organizational positioning and growth into emerging technologies. Conduct rigorous quantitative analyses to support multi-departmental functions.
-
Director, Membership and Chapters
Sigma Xi, The Scientific Research Society
(Non-Profit; 11-50 employees; Civic & Social Organization industry)
January 2007 — February 2008 (1 year 2 months)
Strategize, guide and implement business plan features of a 60K member global scientific research society. Supervise up to 4 coworkers.
-
Manager, Chapter Relations and Support
Sigma Xi, The Scientific Research Society
(Non-Profit; 11-50 employees; Civic & Social Organization industry)
March 2006 — January 2007 (11 months)
Manage, facilitate and foster relationships with 500+ chapters and 60K members globally.
-
Contributing Editor
Sigma Xi, The Scientific Research Society
(Non-Profit; 11-50 employees; Civic & Social Organization industry)
October 2005 — March 2006 (6 months)
Contribute to magazine publishing pipeline from manuscript review through to press production: edit feature articles, work with art teams, review science books, copy-edit and proofread. Develop new story leads.
-
Information Manager
Oregon State University
(Educational Institution; 1-10 employees; Fishery industry)
April 2003 — August 2005 (2 years 5 months)
Manager of information management protocols to process science information from international and US researchers.
-
Senior Assistant Scientist/Team Leader
Paradigm Genetics
(Public Company; 201-500 employees; Biotechnology industry)
November 2000 — March 2002 (1 year 5 months)
Team leader in fast-paced cutting-edge biotechnology industrial laboratory, supervising data acquisition team to meet production goals for genomic database development.
-
Programs Educator
Museum of Life and Science
(Non-Profit; 11-50 employees; Museums and Institutions industry)
1999 — 2000 (1 year)
Present and design science programs for the public and school groups. Research and write articles for museum publications.
Roger Harris’s Education
-
University of Oregon
M.S. , Biology , 1988 — 1992
Faculty assistant to plan, teach and grade biology lecture and lab programs. Received consistently excellent reviews of teaching performance.
- Activities and Societies:
- Conducted research project in entomological genetics
Developed expertise in biodiversity and genomics informatics and theoretical models.
Wrote and received science research scholarships and grants
Presented research results at seminars and conferences
Lead organizer of 12th Pacific Ecology Conference, Oregon Institute of Marine Biology
University-endorsed private tutor for biology and biochemistry students
Passed doctoral qualifying exam, Department of Biology
-
University of York
B. Sc. , Biology , 1985 — 1988
Researcher for ecological research program to measure nature reserve biodiversity. Developed and implemented protocols for field sampling and data analysis for 10-year ecological impact study. Gained practical knowledge of challenges and logistics of fieldwork.
- Activities and Societies:
- Graduated summa cum laude equivalent (2.1) Student representative to Department of Biology Faculty Board (1986 to 1988)
-
Friends School, Brookfield
1975 — 1980
Additional Information
Roger Harris’s Websites:
Roger Harris’s Interests:
non-profit management, scientific research, science in society, science education, scientific publishing, website design, e-marketing, social networking
Roger Harris’s Contact Settings
Interested In:
- career opportunities
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
