Roger Harris

Social Media Consultant

Raleigh-Durham, North Carolina Area

Current
Past
  • Online Social Media Manager at Capstrat
  • Director, Emerging Technologies and Research Analysis at Sigma Xi, The Scientific Research Society
  • Director, Membership and Chapters at Sigma Xi, The Scientific Research Society
  • Manager, Chapter Relations and Support at Sigma Xi, The Scientific Research Society
  • Contributing Editor at Sigma Xi, The Scientific Research Society
  • Information Manager at Oregon State University
  • Senior Assistant Scientist/Team Leader at Paradigm Genetics
  • Programs Educator at Museum of Life and Science
Education
  • University of Oregon
  • University of York
  • Friends School, Brookfield
Connections
226 connections
Industry
Public Relations and Communications
Websites

Roger Harris’s Summary

As Social Media Consultant I develop and implement social media strategies for clients. My goal is to show clients how to engage with their audience. I work with Web development and creative teams to integrate client messages into social media channels. My specialist areas include:
• Assessing online conversations around an organization
• Evaluating and monitoring online reputations
• Marketing and branding online content
• B2C and B2B outreach and communication
• SEO and Web analytics

I also present to industry and civic groups on social media, beginning with social media basics, through to strategy development and implementation.

Recent presentations include:
• Games People Play: Social Media Dimensions of Online Gaming. Triangle Gaming Conference
• Social Media Panel. Public Relations Student Society of America
• Launching Your Non-profit into Social Media Space. Branding in the Digital Age, Council of Public Relations Firms
• Counting on Social Media. American Institute of Public Certified Accountants
• Mobile: Marketing on the Move. Capstrat (Internal)
• Social Media Trends. Capstrat (Internal)

I help businesses harness the potential of Internet marketing and communications. Recent projects include:
• Developing social media strategy for large and small organizations
• Creating social media training programs tailored to clients' specific needs
• Assisting companies in planning for social media crisis
• Determining appropriate social media metrics for campaign evaluation
• Articulating best practices for a range of social media platforms including Twitter, Facebook and LinkedIn
___________________________________

Roger Harris’s Specialties:

• SEO for corporate websites, blogs and microsites
• Best practices for blogging, microblogs, and social networks
• Online reputation analysis and monitoring
• Social media security and crisis management
• Relationship building through managing online communities
• Email messaging analysis and delivery
• Mobile strategies
• Survey development and analysis
• Audio-visual content and delivery
• Online encyclopedia (wiki) entry
• Lifestream development and best practices


Roger Harris’s Experience

  • Consultant

    Harris Social Media

    (Public Relations and Communications industry)

    September 2009Present (3 months)

    I research, plan and recommend social media strategies and tactics for individuals and small to medium business. I bring a quantitative methodology to specific client situations. Using data-driven approaches I will create a customized actionable plan that brings you measurable results. I have provided successful solutions to clients ranging from Fortune 500 companies to local businesses and individuals.

  • Online Social Media Manager

    Capstrat

    (Privately Held; Public Relations and Communications industry)

    August 2008September 2009 (1 year 2 months)

    I led online social media programs with smart, cost-effective strategies. I developed and designed integrated campaigns, stand-alone programs and one-time projects. I researched, planned and recommended social media approaches for clients including Sensus, Eaton, Progress Energy, Duke Energy, Blue Cross Blue Shield, Deloitte, GlaxoSmithKline, UNC/Rex Hospitals, American Institute of Certified Public Accountants, Siemens, Workplace Options, Salix Pharmaceuticals, Lenovo and Microsoft.

  • Director, Emerging Technologies and Research Analysis

    Sigma Xi, The Scientific Research Society

    (Civic & Social Organization industry)

    February 2008August 2008 (7 months)

    Strategize and implement organizational positioning and growth into emerging technologies. Conduct rigorous quantitative analyses to support multi-departmental functions.

  • Director, Membership and Chapters

    Sigma Xi, The Scientific Research Society

    (Non-Profit; 11-50 employees; Civic & Social Organization industry)

    January 2007February 2008 (1 year 2 months)

    Strategize, guide and implement business plan features of a 60K member global scientific research society. Supervise up to 4 coworkers.

  • Manager, Chapter Relations and Support

    Sigma Xi, The Scientific Research Society

    (Non-Profit; 11-50 employees; Civic & Social Organization industry)

    March 2006January 2007 (11 months)

    Manage, facilitate and foster relationships with 500+ chapters and 60K members globally.

  • Contributing Editor

    Sigma Xi, The Scientific Research Society

    (Non-Profit; 11-50 employees; Civic & Social Organization industry)

    October 2005March 2006 (6 months)

    Contribute to magazine publishing pipeline from manuscript review through to press production: edit feature articles, work with art teams, review science books, copy-edit and proofread. Develop new story leads.

  • Information Manager

    Oregon State University

    (Educational Institution; 1-10 employees; Fishery industry)

    April 2003August 2005 (2 years 5 months)

    Manager of information management protocols to process science information from international and US researchers.

  • Senior Assistant Scientist/Team Leader

    Paradigm Genetics

    (Public Company; 201-500 employees; Biotechnology industry)

    November 2000March 2002 (1 year 5 months)

    Team leader in fast-paced cutting-edge biotechnology industrial laboratory, supervising data acquisition team to meet production goals for genomic database development.

  • Programs Educator

    Museum of Life and Science

    (Non-Profit; 11-50 employees; Museums and Institutions industry)

    19992000 (1 year )

    Present and design science programs for the public and school groups. Research and write articles for museum publications.


Roger Harris’s Education

  • University of Oregon

    M.S. , Biology , 19881992

    Faculty assistant to plan, teach and grade biology lecture and lab programs. Received consistently excellent reviews of teaching performance.

    Activities and Societies:
    Conducted research project in entomological genetics
    Developed expertise in biodiversity and genomics informatics and theoretical models.
    Wrote and received science research scholarships and grants
    Presented research results at seminars and conferences
    Lead organizer of 12th Pacific Ecology Conference, Oregon Institute of Marine Biology
    University-endorsed private tutor for biology and biochemistry students
    Passed doctoral qualifying exam, Department of Biology
  • University of York

    B. Sc. , Biology , 19851988

    Researcher for ecological research program to measure nature reserve biodiversity. Developed and implemented protocols for field sampling and data analysis for 10-year ecological impact study. Gained practical knowledge of challenges and logistics of fieldwork.

    Activities and Societies:
    Graduated summa cum laude equivalent (2.1) Student representative to Department of Biology Faculty Board (1986 to 1988)
  • Friends School, Brookfield

    19751980


Additional Information

Roger Harris’s Websites:

Roger Harris’s Interests:

social marketing, social media technologies, marketing psychology, business management, scientific research, science in society, science education, scientific publishing, website design, e-marketing, social networking

Roger Harris’s Groups:

SCONC, Contemporary Science Center, Sigma Xi, Center for the Advancement of Social Entrepreneurship, Science Communicators of North Carolina, University of Notre Dame, AAAS, Twitter

  •    American Association for the Advancement of Science (AAAS)
  •    American Physician Scientists Association
  •    Sigma Xi, The Scientific Research Society
  •    COPUS - Coalition on the Public Understanding of Science
  •    Writing Mafia
  •    University of Oregon
  •    Digital Marketing
  •    Social Media Today
  •    Social Media Marketing
  •    Photography Industry Professionals
  •    SalesBlogcast.com
  •    Science & Technology Media Professionals™
  •    Social Media Mafia
  •    Tweeple
  •    Linking Raleigh, NC
  •    Emerging Technology Group
  •    Product Equity Value
  •    Travel Media Pros
  •    Digital Photography
  •    Authors, Writers, Publishers, Editors, and other Professionals
  •    Science Writers
  •    Council of Public Relations Firms
  •    Future Social Media
  •    Say It Social
  •    B2B Social Media
  •    RTPconnected
  •    Measurement Camp London
  •    Research & Analytics
  •    NEW MEDIA INSTITUTE
  •    Brand Strategy Consulting Forum
  •    TriangleNetwork

Roger Harris’s Profile in Other Languages:


Roger Harris’s Contact Settings

Interested In:

  • career opportunities
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

Public profile powered by: LinkedIn

Create a public profile: Sign In or Join Now

View Roger Harris’s full profile:

  • See who you and Roger Harris know in common
  • Get introduced to Roger Harris
  • Contact Roger Harris directly

View Full Profile