Social Media Consultant
Raleigh-Durham, North Carolina Area
Social Media Consultant
Raleigh-Durham, North Carolina Area
As Social Media Consultant I develop and implement social media strategies for clients. My goal is to show clients how to engage with their audience. I work with Web development and creative teams to integrate client messages into social media channels. My specialist areas include:
• Assessing online conversations around an organization
• Evaluating and monitoring online reputations
• Marketing and branding online content
• B2C and B2B outreach and communication
• SEO and Web analytics
I also present to industry and civic groups on social media, beginning with social media basics, through to strategy development and implementation.
Recent presentations include:
• Games People Play: Social Media Dimensions of Online Gaming. Triangle Gaming Conference
• Social Media Panel. Public Relations Student Society of America
• Launching Your Non-profit into Social Media Space. Branding in the Digital Age, Council of Public Relations Firms
• Counting on Social Media. American Institute of Public Certified Accountants
• Mobile: Marketing on the Move. Capstrat (Internal)
• Social Media Trends. Capstrat (Internal)
I help businesses harness the potential of Internet marketing and communications. Recent projects include:
• Developing social media strategy for large and small organizations
• Creating social media training programs tailored to clients' specific needs
• Assisting companies in planning for social media crisis
• Determining appropriate social media metrics for campaign evaluation
• Articulating best practices for a range of social media platforms including Twitter, Facebook and LinkedIn
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• SEO for corporate websites, blogs and microsites
• Best practices for blogging, microblogs, and social networks
• Online reputation analysis and monitoring
• Social media security and crisis management
• Relationship building through managing online communities
• Email messaging analysis and delivery
• Mobile strategies
• Survey development and analysis
• Audio-visual content and delivery
• Online encyclopedia (wiki) entry
• Lifestream development and best practices
(Public Relations and Communications industry)
September 2009 — Present (3 months)
I research, plan and recommend social media strategies and tactics for individuals and small to medium business. I bring a quantitative methodology to specific client situations. Using data-driven approaches I will create a customized actionable plan that brings you measurable results. I have provided successful solutions to clients ranging from Fortune 500 companies to local businesses and individuals.
(Privately Held; Public Relations and Communications industry)
August 2008 — September 2009 (1 year 2 months)
I led online social media programs with smart, cost-effective strategies. I developed and designed integrated campaigns, stand-alone programs and one-time projects. I researched, planned and recommended social media approaches for clients including Sensus, Eaton, Progress Energy, Duke Energy, Blue Cross Blue Shield, Deloitte, GlaxoSmithKline, UNC/Rex Hospitals, American Institute of Certified Public Accountants, Siemens, Workplace Options, Salix Pharmaceuticals, Lenovo and Microsoft.
(Civic & Social Organization industry)
February 2008 — August 2008 (7 months)
Strategize and implement organizational positioning and growth into emerging technologies. Conduct rigorous quantitative analyses to support multi-departmental functions.
(Non-Profit; 11-50 employees; Civic & Social Organization industry)
January 2007 — February 2008 (1 year 2 months)
Strategize, guide and implement business plan features of a 60K member global scientific research society. Supervise up to 4 coworkers.
(Non-Profit; 11-50 employees; Civic & Social Organization industry)
March 2006 — January 2007 (11 months)
Manage, facilitate and foster relationships with 500+ chapters and 60K members globally.
(Non-Profit; 11-50 employees; Civic & Social Organization industry)
October 2005 — March 2006 (6 months)
Contribute to magazine publishing pipeline from manuscript review through to press production: edit feature articles, work with art teams, review science books, copy-edit and proofread. Develop new story leads.
(Educational Institution; 1-10 employees; Fishery industry)
April 2003 — August 2005 (2 years 5 months)
Manager of information management protocols to process science information from international and US researchers.
(Public Company; 201-500 employees; Biotechnology industry)
November 2000 — March 2002 (1 year 5 months)
Team leader in fast-paced cutting-edge biotechnology industrial laboratory, supervising data acquisition team to meet production goals for genomic database development.
(Non-Profit; 11-50 employees; Museums and Institutions industry)
1999 — 2000 (1 year )
Present and design science programs for the public and school groups. Research and write articles for museum publications.
M.S. , Biology , 1988 — 1992
Faculty assistant to plan, teach and grade biology lecture and lab programs. Received consistently excellent reviews of teaching performance.
B. Sc. , Biology , 1985 — 1988
Researcher for ecological research program to measure nature reserve biodiversity. Developed and implemented protocols for field sampling and data analysis for 10-year ecological impact study. Gained practical knowledge of challenges and logistics of fieldwork.
1975 — 1980
social marketing, social media technologies, marketing psychology, business management, scientific research, science in society, science education, scientific publishing, website design, e-marketing, social networking
SCONC, Contemporary Science Center, Sigma Xi, Center for the Advancement of Social Entrepreneurship, Science Communicators of North Carolina, University of Notre Dame, AAAS, Twitter