
Creative Director at Fresh Start Creative | Artist | Illustrator | Graphic Designer | Web Designer
Greater Boston Area

Creative Director at Fresh Start Creative | Artist | Illustrator | Graphic Designer | Web Designer
Greater Boston Area
Together with my wife, Andrea Williams, we are building a business as Fresh Start Creative. We offer a range of services for small businesses and entrepreneurs—including marketing strategy & planning, website design, copywriting/editing, graphic design, illustration, and business development coaching, as well as total project management. Our specialty is creating an online presence for small and new businesses using a fully optimized and monetized blog platform.
I'm also trying to continue my work as an independent artist. I've set up a studio alongside my office space where I can begin painting again. It is my hope that I can begin to build an inventory of new paintings and develop contacts for marketing and selling my artwork.
I am a highly experienced Graphic Designer with over 20 years in the field. I have been in magazine publishing as both a designer and art director; I've worked in marketing and advertising; and I have a great deal of experience in both team and project management. Over the years, as an employee in different organizations, and as a freelancer, I have developed and honed a broad range of skills.
At this point, I can pretty much do it all...deliver a complete design project of almost any scope from soup-to-nuts. That means everything from concept and project management; to design, illustration, and photo editing; right through final production to pre-press.
I am passionate about my work and I like to keep advancing my skills, both technically and creatively. I am a self-starter and I'm comfortable working independently, but I do my best work in collaborative environments.
Expertise with all major Macintosh desktop-publishing software, including QuarkXPress, Adobe InDesign, Adobe Illustrator, and Adobe Photoshop. Also experienced with web development in XHTML, CSS, Adobe Dreamweaver, WordPress Blog installations, and other web design applications.
(Arts and Crafts industry)
2007 — Present (2 years )
Also partner at Fresh Start Creative, marketing and design
(Marketing and Advertising industry)
June 2006 — Present (3 years 6 months)
Design and marketing business, specializing in blogsite development for startups. We also do newsletters, brochures, and other collateral materials
(Self-Employed; Myself Only; Graphic Design industry)
2004 — 2007 (3 years )
Clients include: Dartmouth-Hitchcock Medical Center, NH Preservation Alliance, New Futures, NH Housing Authority, Louis Karno & Co, and others.
In 2006, launched new business--Fresh Start Creative--with my wife, delivering a broad-range of design, marketing and business strategy services.
(Non-Profit; 1001-5000 employees; Hospital & Health Care industry)
2001 — 2004 (3 years )
Sole graphic designer for large medical center. responsible for all aspects of graphic design and production for multiple publications and myriad other design projects.
(Graphic Design industry)
2000 — 2001 (1 year )
Clients include: Dartmouth-Hitchcock Medical Center, Yankee Publishing, Advanstar Publishing, Church & Main Advertising, Littleton Hospital, L. Karno & Co. Communications, and others.
(Privately Held; 1-10 employees; Marketing and Advertising industry)
1998 — 2000 (2 years )
Involvement in all aspects of design, production and technology with small, successful advertising firm in Keene, NH. Responsibilities also included web design and programming.
(Self-Employed; Myself Only; Graphic Design industry)
1995 — 1998 (3 years )
Various design and illustration projects, including some web page design and beta-testing for QuarkImmedia, a new multimedia authoring tool. Clients include: Yankee Publishing, Helmers Publishing, Church & Main Advertising, and others.
(Public Company; 10,001 or more employees; MHP; Publishing industry)
1993 — 1995 (2 years )
Planned and implemented the merging of separate art and production departments into a single team. Restructured department, re-described all positions, and guided the 8-person department through to increased morale and job satisfaction. Revamped the overall workflow process to make the most efficient use of desktop-publishing technology.
Oversaw design of entire magazine. Developed original design for special products and new departments. Working closely with the editorial management team, I provided concepts for all covers; then designed and implemented covers, cover stories, and special projects. On three occasions during my tenure as Design Director, newsstand sales reached numbers never before seen in BYTE’s 20-year history.
Managed design and production budget for 110 editorial pages monthly. Implemented new cost-cutting measures, saving more than 25% in the art and photo budget alone.
(Public Company; 10,001 or more employees; MHP; Publishing industry)
1992 — 1993 (1 year )
Managed BYTE’s transition from traditional to desktop publishing. Created Quark templates for the entire magazine, and developed written instructional materials for their use. Provided training for the design and production staff in desktop publishing with Quark XPress. Helped develop and new sections and create templates. Responsible for keeping all the template and collateral material current.
Developed new standards for creation and presentation of infographics. Created most or all of the internal graphics (charts, graphs, infographs, etc.) for the magazine.
(Self-Employed; Myself Only; Graphic Design industry)
1990 — 1992 (2 years )
Provided graphic-design services for various products, including PCGames magazine. Did consulting and training in desktop publishing for several publications.
Clients included IDG Communications; BYTE magazine; Yankee Publishing; Dartmouth Alumni magazine; Campus Crossroads, Inc.
(Privately Held; 51-200 employees; Publishing industry)
1989 — 1990 (1 year )
Converted inCider/A+ and PCGames from traditional (paste-up and mechanicals) publishing methods to Macintosh-based desktop publishing with QuarkXPress. Created templates, trained and managed a two-person design staff, and established workflow process for desktop production. Oversaw all design, photography and illustration for both magazines, and managed design budget.
(Privately Held; 51-200 employees; Publishing industry)
1988 — 1989 (1 year )
Responsibilities included design for features and departments, creating graphics on Amiga and troubleshooting system. Also worked with photographers and illustrators, and developed concepts for art.
(Privately Held; 51-200 employees; Publishing industry)
1985 — 1988 (3 years )
Hired to create digital artwork for the magazine, I added the responsibilities of page layout, design, and assigning illustration and photography. Contributed conceptual input for covers and article illustration; created original artwork for three covers. Provided technical support for the design department.
(Health, Wellness and Fitness industry)
February 1980 — May 1981 (1 year 4 months)
provided support and assistance to deaf-blind clientele, including reinforcement of Daily Living Skills training, recreational activities, and off-site field trips.
oil painting 1977 — 1979
• Awarded Merit Scholarship for 1978 – 79 school term
• Awarded Art Students League Purchase Prize - 1979
Anatomy, life-drawing, and oil painting 1974 — 1977
oil painting (realistic/impressionistic), Apple/Mac technology, graphic design, web design
1977: Knickerbocker Exhibition, NYC - Windsor and Newton Materials Prize
1979: Salmagundi Scholarship Show, NYC - Award of Merit
1979: Art Students League of NY Concourse Show - Art Students League Purchase Prize
1986: Allied Artists of America juried exhibition - John Young-Hunter Memorial Award
1986: Sharon Arts Center juried exhibition - Award of Merit for oil painting