Senior Internet Marketing Specialist
Madison, Wisconsin Area
- Current
-
- Senior Internet Marketing Specialist at Thermo Fisher Scientific: The world leader in serving science (NYSE: TMO)
- Past
-
- Business and Web Analytics Consultant at Kohl's Department Stores
- Web Analytics Consultant at MasterCard Worldwide
- Web Analyst at Bisk Education
- Web Content Specialist at Micron Technology
- Recommended
-
1 person has recommended Roger - Connections
-
83
connections
- Industry
- Electrical/Electronic Manufacturing
- Websites
Roger Early’s Summary
I am a Web Marketer/Analyst with over eight years of specialized experience in scientific instrumentation, cathodic electronics and software, semiconductor manufacturing, retail, financial services, online education, and software engineering industries. Dedication to accuracy, presentation, and exceptional customer service has always been paramount along with a superior record of surpassing expectations, deadlines, and organization.
My experience includes the investigation, documentation and implementation of business unit needs and goals for online marketing activities and the establishment/reporting of actionable metrics. I am experienced with SiteCatalyst, HBX, and WebTrends. My project management experience includes multi-site SiteCatalyst implementation and migration projects.
I am accustomed to being at the intersection of development, product management, marketing, and business development and I offer strategic perspectives, sound business judgment, deep analytical capabilities, and a collaborative working style. I possess strong intellectual curiosity, and a passion for achieving practical business impact.
Roger Early’s Specialties:
Web Analytics Implementations and Migrations, Web Analytics Best Practices, Reports, Dashboards, Surveys, Unsabliity, Web Content Development and Management, Web Project Management, CMS, CRM and Data Base Web Interfaces
Roger Early’s Experience
-
Senior Internet Marketing Specialist
Thermo Fisher Scientific: The world leader in serving science (NYSE: TMO)
(Electrical/Electronic Manufacturing industry)
January 2009 — Present (7 months)
Based in Madison, Wisconsin, I focus primarily on the support of web, email, and document sharing applications and business processes. Particular emphasis is placed on providing consultative services to the internal user community on applying best practices using the provided technology tool set (WebTrends, AccelaForm, SubscriberMail, Agility, WebEx, Genesis, Talisma, and more) in order to improve the effectiveness of Marcom campaigns. I am responsible for assisting in the recommendation, implementation, documentation, training, ongoing support and optimization of the division’s e-marketing business processes and enabling technologies consistent with divisional and corporate programs and strategies. I work across marketing communications, product marketing, sales, and service within the Scientific Instruments Division and with corporate and other divisions where strategies and programs overlap.
-
Business and Web Analytics Consultant
Kohl's Department Stores
(Retail industry)
January 2009 — January 2009 (1 month)
Short-term Web Analytics consultant to Kohl’s Department Stores. I was the business analyst responsible for the discovery and documentation of business requirements and test plan/scenarios for implementation of the Omniture SiteCatalyst platform. My overall responsibilities included the identification of tactical and strategic website and e-business goals and the development of specifications and test plans.
-
Web Analytics Consultant
MasterCard Worldwide
(Financial Services industry)
August 2008 — November 2008 (4 months)
As a consultant to MasterCard I served as the primary analyst for the migration from the HBX web analytics tool to Omniture’s SiteCatalyst, Discover, and Data Warehouse tools. My overall responsibilities included: supporting strategic company goals and marketing efforts through actionable web analytics, creating specifications and gaps analysis for web analytics implementation and migration, reporting, active coordination of all communications between the MasterCard web analytics and Omniture migration teams, working with the MasterCard team to ensure proper implementation expectations, goals, and communications, guidance for troubleshooting and quality assurance testing of analytics tools and reports, educating MasterCard team on best practices for use of web analytics and analytic tools, worked closely with MasterCard stakeholders to define and prioritize website reporting requirements
-
Web Analyst
Bisk Education
(Privately Held; 501-1000 employees; E-Learning industry)
March 2008 — August 2008 (6 months)
Web Analyst. Interactive Marketing Research
Supported strategic company goals and marketing efforts through actionable web analytics. Of particular importance and emphasis are metrics dealing with lead generation, shopping cart conversions, SEO, and search. Additional responsibilities included the monitoring and interpretation of visitor activities on multiple websites reporting to management with actionable data on how well the websites were meeting business unit objectives, administrator for the Omniture Suite, oversight of the implementation of Omniture’s SiteCatalyst across the enterprise, the establishment of business objectives, key performance indicators, appropriate reports, dashboards, and the establishment of custom events and eVars, determined and published quality assurance and user acceptance test scenarios, and trained corporate end users on the use of SiteCatalyst, its reports, dashboards, Omniture’s ClickMap and web analytics. -
Web Content Specialist
Micron Technology
(Semiconductors industry)
September 2002 — January 2008 (5 years 5 months)
Web Content Specialist
Supported strategic company goals and marketing efforts by planning, developing, implementing, and maintaining external websites (four) and multiple restricted/secure websites. Managed web team specifications and coordinated with developers a new website proprietary content management system (CMS), the migration of on-page web content into the CMS, and managed the transformation of existing websites into a new sites employing advanced dynamic display features. Monitored and interpreted customer activity on the public websites reporting to management on how well the websites met their objectives, trained staff for various proprietary software applications, procedures, policies, and methodologies, managed the transformation of existing websites into a new sites employing advanced dynamic display features, developed, tested, trained, and implemented supporting proprietary web content and inventory display applications.
Additional Information
Roger Early’s Websites:
Roger Early’s Interests:
Photography - Digital and Film - 35mm/2 1/4 Geology Camping
Roger Early’s Groups:
-
Online Marketing, Web Analytics, and E-commerce Group -- WebAnalysts.Info -
Search Engine Strategies Conference & Expo -
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators -
Micron Alumni
Roger Early’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- job inquiries
- expertise requests
- reference requests
- getting back in touch
