Roger Coryell

Current

• Director, Digital Media at Citadel Interactive, San Francisco
• Director, Digital Strategy at Innovative Radio Solutions
• Alpha Canine at BrandHound

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Past

• Director of Strategic Marketing and Internet at Bonneville International Corp.
• Air Personality at KFOG, San Francisco
• New Media Director, APD, and Morning Host at KKSF San Francisco

• President at Broadcast.com, San Francisco
• Program Director/Operations Manager at WVAY
• Morning Host, Marketing Director at WEQX Radio
• Morning Host and APD at WQBK-FM Albany
• Operations Manager, Music Director, APD, Morning Host at KTIM Radio

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5 more...

Education

• San Diego State University-California State University

Recommended

21 people have recommended Roger

Connections

361 connections

Industry

Online Media

Websites

• My Company

Roger Coryell’s Summary

I lead digital initiatives for a group of radio stations, including San Francisco's legendary KGO, where I have doubled digital revenue in each of my first two years.

My passion is moving radio into the digital space, with a focus on driving ratings and revenue (and preserving and building asset value) by migrating strong local brands, unique content, listener relationships, community involvement, and marketing capabilities onto the Internet and wireless platforms. The Internet gives radio an amazing opportunity to interact with listeners and advertisers, and transform data into actionable insights.

I've been leading the radio industry in this direction since the early '90s, when I built radio's first website and email database marketing program, for KKSF, and founded one of the first streaming providers.

As an industry, we radio people are still only getting our feet wet in the digital space. We have a LOT to learn. Meanwhile, our listeners and advertisers are moving there, quickly (or already living there.) Therein lies both a threat and a tremendous opportunity for radio. It's a big challenge. And I am continuing to lead the charge.

Roger Coryell’s Specialties:

• Creative Leadership
• Convergence marketing solutions
• Comprehensive Strategies
• Mentoring and Coaching
• Accomplished Spokesperson
• Problem Solving
• Web Design/Development
• Photoshop/Illustrator
• Writing and editing compelling, effective copy
• Streaming Media and Ad Insertion
• Radio Programming

Roger Coryell’s Experience

• Director, Digital Media

  Citadel Interactive, San Francisco

  (Online Media industry)

  April 2007 — Present (2 years 8 months)

  Senior regional executive responsible for all digital initiatives at KGO and KSFO radio, San Francisco, and the Raiders Radio Network, including web, streaming, mobile marketing, and email marketing.
  
  Doubled digital revenue from 2007-2008, and from 2008-2009.

• Director, Digital Strategy

  Innovative Radio Solutions

  (Online Media industry)

  January 2004 — Present (5 years 11 months)

• Alpha Canine

  BrandHound

  (Online Media industry)

  January 1993 — Present (16 years 11 months)

• Director of Strategic Marketing and Internet

  Bonneville International Corp.

  (Privately Held; Broadcast Media industry)

  January 2000 — February 2007 (7 years 2 months)

  Key architect of Bonneville's national digital strategy.
  
  Senior marketing strategist for Bonneville's cluster of San Francisco radio properties, including top-rated KOIT and classical KDFC.
  
  Also led digital initiatives for Bonneville's SF operations, including websites, streaming, mobile marketing, relationship marketing, HD2 programming, podcasting, blogs, social media. Consistently exceeded interactive revenue goals.
  
  Created and executed interactive integrated marketing programs to create revenue by driving advertiser results. Drove ratings and revenue growth by developing compelling, relevant interactive content to boost brand engagement.
  
  Key Achievements:
  
  - Designed and executed development of award-winning Web sites and email newsletters for 3 radio properties, successfully enhancing revenue and ratings.
  - Built three distinctive HD2 digital radio channels.
  - Selected to represent radio broadcasters as expert witness at 2006 CARP streaming royalty hearings.

• Air Personality

  KFOG, San Francisco

  (Public Company; 501-1000 employees; Broadcast Media industry)

  January 1999 — December 1999 (1 year )

• New Media Director, APD, and Morning Host

  KKSF San Francisco

  (Broadcast Media industry)

  1990 — December 1999 (9 years )

  Leveraged experience with Internet to expand market opportunities and branded interaction with listeners. Managed marketing initiatives and programs including direct-mail, fax, telemarketing and outdoor campaigns. Directed daily programming management and managed hiring and talent-coaching.
  
  Key Achievements:
  
  - Conceptualized and built nation’s first commercial radio-station Web site, KKSF.com
  
  - Launched industry’s first email marketing campaign (KKSF Internotes), dramatically impacting both marketing efforts and industry direction.
  
  - Pioneered online radio (KKSF was among the first radio stations to stream programming on the Internet)
  
  - Key player in station’s growth into consistent top-5 25-54 station, leading initiatives to drive some of organization’s highest-ever ratings.

• President

  Broadcast.com, San Francisco

  (Privately Held; 1-10 employees; Online Media industry)

  March 1993 — April 1997 (4 years 2 months)

  Pioneering streaming media, webcasting , Internet marketing, and terrestrial radio consultancy. Clients including Chancellor Media, AM/FM, Whole Earth Networks, Brown Broadcasting, Santa Clara based Fortune 100 Semiconductor company, and Bonneville International Corp.This company was sold to Mark Cuban's AudioNet in 1997, and the client base was inherited by Brandhound/Lark Media.

• Program Director/Operations Manager

  WVAY

  (Privately Held; 11-50 employees; Broadcast Media industry)

  April 1988 — June 1990 (2 years 3 months)

  Worked with General Manager and owner to build this docket 8090 drop-in FM startup serving Mount Snow resort region from a construction permit into a profitable, fully staffed Smooth Jazz property. Commanded the highest spot rates in the region, supported by the major-market professionalism of our product. The accomplishment led directly to my position (and nine-year tenure) at San Francisco's pioneering Smooth Jazz station, KKSF.

• Morning Host, Marketing Director

  WEQX Radio

  (Privately Held; 11-50 employees; Broadcast Media industry)

  January 1987 — April 1988 (1 year 4 months)

• Morning Host and APD

  WQBK-FM Albany

  (Privately Held; 11-50 employees; Broadcast Media industry)

  1985 — 1987 (2 years )

  Creator of the award-winning "Dicks from Space" radio serial.

• Operations Manager, Music Director, APD, Morning Host

  KTIM Radio

  (Privately Held; 11-50 employees; Broadcast Media industry)

  1983 — 1985 (2 years )

Roger Coryell’s Education

• San Diego State University-California State University

  Broadcasting 1977 — 1979

  Activities and Societies:

  Operations Manager, KCR Radio

Additional Information

Roger Coryell’s Websites:

• My Company

Roger Coryell’s Interests:

Community wireless networking, online radio, streaming media, Rottweilers, roses, garlic, Maine, Vermont, barbecue, bluegrass, honky-tonk and twang, volunteerism.

Roger Coryell’s Groups:

Bay Area Advertising Relief Committee (Volunteer webmaster)
Bay Area Streaming Media Organization, Other

•    StreetTech
•    eOffice
•    Executive Suite
•    Inbound Marketers - For Marketing Professionals
•    SFBIG
•    eMarketing Association Network
•    The Internet Marketing Conference (IMC) Group
•    Online Advertising Professionals
•    Linking Northern California
•    ThoseinMedia
•    Sr level Internet Marketers Group, Internet Marketing Professionals Only.
•    Search Marketing Salon
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Mobile Content
•    Radio & Television Professionals Network
•    Digital Media VIP
•    e-Media 2.0
•    Radio Job Helpers

Roger Coryell’s Honors:

2007 Adrian Award, Hospitality Sales Marketing Association, Travel Category (Postcardfromsonomacountry.com), Friends of BAARC Award, Bay Area Advertising Relief Council

2006: Bonneville’s Best” Award, Bonneville International Corporation; Adrian Award, Hospitality Sales Marketing Association, Travel Category (Postcardfromsonomacountry.com),Standard of Excellence Award, Web Marketing Association

2005: Best Radio Website, (KDFC.com), Web Marketing Awards; Best Media Website (KOIT.com), AWRT Golden Gate Chapter

2004: Standard of Excellence Award, Web Marketing Association; Presidential Award, Bonneville International Corporation San Francisco

2002: #2 Radio Website in the World (KOIT), Radio Ink magazine

2001: #1 Radio Website, Community Category (KDFC), Radio Ink magazine
Three-time Eppy Award Finalist, Radio Category

Roger Coryell’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch