Roel Willems

Current

Consultant at OrangeValley
Weblog author at lifehacking.nl
Founder, Author at roelwillems.com

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Past

Web Analytics and SEO consultant at Modation Online Marketing B.V.
Weblog author at webanalisten.nl
Founder, Author at ubuntastic.wordpress.com

Author, teammember at Aboutdj.nl
Founder of, and New media consultant at NulVier.Communicatie
Team manager at Randstad Rail

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3 more...

Education

Hogeschool Rotterdam
Willem de Kooning academie

Connections

74 connections

Industry

Online Media

Websites

Roel Willems’s Summary

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05-29-2009 - I'm currently updating my profile, please feel free to check the Dutch version of my resume.. recommend only if you understand Dutch ;-).
The full version of my resume will be available here in English as soon as posible.
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Based on my background in communication and marketing I'm interested in the dialogue. The dialogue between a company and their surrounding, but also when people meet in person. Dialogue often gets mistaken for a discussion but I prefer to look at it as a mutual exchange of information. As a result I'm a firm believer that information gets more valuable when it gets shared. The Internet allows us to share information in an increasing number of ways. But sharing information isn't just using a website, sharing on You Tube or having a good conversation with someone who might be a potential business opportunity. It's about combining those efforts to get the most from the interaction between a company and its stakeholder.

Business wise this comes to practice through supporting companies with advice on how to improve their website. As a Web Analytics and SEO consultant I'm helping companies improving their website and supporting them with knowledge about how to turn the Internet in to an effective communication channel.

In my spare time I am also interested in the dialog. My broad interests for corporate communication, marketing, reputation management, internal communication, web2.0/social web and website findability/usability/credibility amongst others show this.

On a regularly base I have wrote articles about this and other subjects within my field of interest.

Roel Willems’s Specialties:

Good communication skills completed with broad knowledge and interest of: Web analytics, Search Engine Optimization (SEO), Online marketing, A/B-Multivariate testing and e-mail marketing.

Experience with different web techniques: HTML, PHP, JavaScript, Flash, Wordpress, and Joomla. Interested in: Open source, Business ethics, Getting Things Done and Lifehacking.

Software knowledge: Windows, Linux (Debian), Mac OSx, MS Office, Adobe Photoshop, Illustrator, Flash

Roel Willems’s Experience

Consultant

OrangeValley

(Online Media industry)

April 2009 — Present (4 months)

OrangeValley support clients in the online marketing business.
With passion, vision, knowledge and experience OrangeValley supports clients to get the best possible online profit based on customer interaction. With the belief that ‘optimizing conversation’ will bring more conversion.

The services offered by OrangeValley include; evaluating and reporting your entire Internet presence (Usability, Functionality, Persuasion en Presence). Quantitative research (By analyzing current statistical data and comparing it with benchmark information, OrangeValley maps the possible optimization). Projects & Consultancy (leading a project if needed with all (sub)task focused on profitability, (interim)consultancy deliver the specific OrangeValley knowledge and quality right where the client needs it). Workshops & Training (Transferring knowledge is a primary quality of the OrangeValley consultants. In large groups too, OrangeValley will bring an audience up to speed with the last developments and insights on the Web).
Weblog author

lifehacking.nl

(Publishing industry)

January 2008 — Present (1 year 7 months)

Lifehacking.nl is a Dutch initiative focused on sharing knowledge about time management, working effective, surviving the information- and network society.
For lifehacking.nl I'm responsible for optimizing the website for visitors and search engines based on data gather within Web Analytics tools. Besides optimizing the website I also advice and conduct email marketing campaigns and provide input for the overall direction of the website.

Numerous for the contributions I have made are published on lifehacking.nl, the front page of nu.nl (Leading Dutch news website) and have been published offline (books & magazines).
Founder, Author

roelwillems.com

(Public Relations and Communications industry)

December 2007 — Present (1 year 8 months)

roelwillems.com is een Engelstalige weblog gericht op het delen van kennis over de do en don't van de website als communicatiekanaal. Met name crisiscommunicatie en reputatiemanagement op internet zullen een prominent onderwerp vormen.
Web Analytics and SEO consultant

Modation Online Marketing B.V.

(Privately Held; Online Media industry)

December 2006 — March 2009 (2 years 4 months)

Modation supports organizations in reaching their online objectives from a marketing perspective. Our online marketing support focuses on a combination of Online Advertising (SEA - Search Engine Advertising as a Google Adwords Qualified company) and Conversion optimization (SEO - Search Engine Optimization, usability consultancy and Web Analytics).
Modation also develops own successful online concepts and supports scientific research and studies on online marketing techniques.
Modation also develops own successful online concepts and supports scientific research and studies on online marketing techniques.
Weblog author

webanalisten.nl

(Online Media industry)

July 2008 — January 2009 (7 months)

Webanalisten.nl is a Dutch weblog focused on improving conversion rate of websites using Web Analytics data.
Founder, Author

ubuntastic.wordpress.com

(Online Media industry)

January 2007 — May 2008 (1 year 5 months)

Dutch weblog about using Ubuntu Linux on a desktop.
Author, teammember

Aboutdj.nl

(Online Media industry)

April 2004 — February 2007 (2 years 11 months)

Author and team member (party of three) at one of the most influential Dutch dj websites. We wrote reviews, tutorials about dj-gear and reported several both national and international tradeshows.
Founder of, and New media consultant

NulVier.Communicatie

(Marketing and Advertising industry)

December 2004 — January 2007 (2 years 2 months)

Binnen het communicatieadviesbureau ondernemingen met advies bijgestaan tijdens de keuze en inzet van digitale media als communicatiemiddel.
Team manager

Randstad Rail

(Human Resources industry)

November 2005 — September 2006 (11 months)

Als teamleider actief betrokken geweest bij een promotieproject voor de RandStad Rail tussen Rotterdam en Den Haag.

Roel Willems’s Education

Hogeschool Rotterdam

Bachelor , Communication B , 2004 — 2007
Willem de Kooning academie

Bachelor , Communication, Multimedia and Design , 2002 — 2004

Activities and Societies:

Collaborated on many creative projects.

Additional Information

Roel Willems’s Websites:

Roel Willems’s Interests:

Web Analytics, SEO, Conversion optimization, Usability, Web design, Wordpress development, SEA, Behavioral targeting, Lifehacking, Photography, Open source, Creative Commons