Dr. Roeland Dietvorst

Dr. Roeland Dietvorst

Neuromarketing | Research & Consultancy | Lecturer & Keynote Speaker

Rotterdam Area, Netherlands
Market Research

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Dr. Roeland Dietvorst's Overview

  • Promovendus at Erasmus School of Economics

500+ connections


Dr. Roeland Dietvorst's Summary

Keynote speaker: Neuromarketing / Consumer Neuroscience, “The Brain mechanisms that drive our buying behavior.”

Research & Consultancy: Ultimately, we improve return on investment by changing important aspects in strategies that are overlooked by our conscious brain. We apply insights and techniques adopted from neuroscience to help our customers capture an audience and change behaviour.

Lecturing: Core lecturer for the 4-day program on Neuromarketing at the European Institute for Brand management (EURIB). Lecturer for persuasive communication for Sales & Account Leadership and Strategic Account Management (ISAM), at the Erasmus University Rotterdam.

Dr. Roeland Dietvorst's Experience


Neuro intelligence Group (NiG)

Privately Held; 1-10 employees; Market Research industry

2008Present (6 years) Rotterdam Area, Netherlands

Neuro intelligence Group, kortweg NiG, is een vooruitstrevend adviesbureau op het gebied van toegepast neurowetenschappelijk marketingonderzoek. Door de jaren ervaringen in Marktonderzoek, Merkenadvies en NeuroMarketing verricht NiG onderzoek naar het succes van marketing communicatie vraagstukken door middel van de nieuwste inzichten op het gebied van functional Magnetic Resonance Imaging (fMRI). Met het toepassen van deze techniek krijg je meer inzicht in de denkprocessen achter besluitvorming van consumenten.

Educational Institution; 11-50 employees; Higher Education industry

May 2014Present (6 months) Rotterdam Area, Netherlands

Core lecturer for the 4-day program on neuromarketing.

Lecturer Persuasive Communication

Institute for Sales and Account Management (ISAM)

Educational Institution; 11-50 employees; Education Management industry

April 2006Present (8 years 7 months) Erasmus University Rotterdam

Het Instituut voor Sales en Account Management (ISAM) verzorgt vakinhoudelijke postacademische sales opleidingen, masterclasses en maatwerkprogramma's. ISAM is verbonden aan de Erasmus Universiteit Rotterdam en sinds 1996 marktleider in Nederland in academische sales opleidingen.

In de opleidingen verbindt ISAM wetenschappelijke kennis, analyses, methoden en technieken met de dagelijkse praktijk van sales professionals. Daarbij worden ook kennis en inzichten uit andere wetenschappelijke vakgebieden betrokken.

Educational Institution; 11-50 employees; Higher Education industry

November 2012May 2014 (1 year 7 months) Rotterdam

European Institute for Brand management is an independent knowledge institute in the area of brand, design and reputation management. In these three disciplines EURIB focuses on education, research and consultancy.


GfK Nederland

Public Company; 10,001+ employees; GFK; Market Research industry

January 2012September 2012 (9 months) Dongen

Consultant FMCG Market Research



Privately Held; 201-500 employees; Staffing and Recruiting industry

January 2010December 2011 (2 years) Rotterdam

Market Research


Erasmus School of Economics

April 2006May 2010 (4 years 2 months)

Researcher; Decision Neuroscience, Neuroeconomics, Neuromarketing, Consumer & Buying Behavior

Dr. Roeland Dietvorst's Honors and Awards

  • Sheth Foundation Best Paper Award 2012, Journal of the Academy of Marketing Science

    By vote of the editorial review board of JAMS
    • February 2013

Dr. Roeland Dietvorst's Skills & Expertise

  1. Neuroscience
  2. Lecturing
  3. Neuro Marketing
  4. Consumer Behaviour
  5. Psychology
  6. Market Research
  7. Marketing
  8. Brand Management
  9. Management
  10. Marketing Research
  11. Research
  12. FMCG
  13. Quantitative Research
  14. Leadership
  15. Cognitive Neuroscience
  16. Marketing Communications

Dr. Roeland Dietvorst's Publications

  • Neural Mechanisms Underlying Social Intelligence and Their Relationship with the Performance of Sales Managers

    • ERIM Ph.D. Series Research in Management
    • November 11, 2010

    Identifying the drivers of salespeople’s performance, strategies and moral behavior have been under the scrutiny of marketing scholars for many years. The functioning of the drivers of salespeople’s behaviors rests on processes going on in the minds of salespeople. However, research to date has used methods based only on verbal self-reports. Advances in techniques from neuroscience such as functional Magnetic Resonance Imaging (fMRI) suggest that despite their complexity and relative inaccessibility, mental processes can be measured more directly. Theory of Mind and mirror neurons are two mechanisms that operate at an automatic or reflexive level, and are important drivers of social intelligence. We use fMRI and field studies to investigate how individual differences in de functioning of these social intelligence mechanisms relate to the job performance and ethical orientations of salespeople. In addition, we use fMRI to analyse the psychometric properties of scales. Our results show that when salespeople are presented with social stimuli during fMRI, they display individual differences in the amount of neurological processing in regions that play key roles in social intelligence, and these individual differences show associations with salespeople’s performance, strategy and ethical orientations. Implications for training, selection & recruitment of salespeople are provided. The theoretical contributions relate to the field of Marketing, Social Neuroscience, and Personality.

  • Theory of Mind and Empathic Explanations of Machiavellianism: A Neuroscience Perspective

    • Journal of Management
    • February 1, 2013
    Authors: Dr. Roeland Dietvorst, Richard P. Bagozzi, Prof. Willem Verbeke, Frank Belschak W, dr. Wouter van den Berg, Wim Rietdijk
  • The making of the Machiavellian brain: A structural MRI analysis.

    • Journal of Neuroscience, Psychology, and Economics
    • November 1, 2011

Dr. Roeland Dietvorst's Education

Erasmus University Rotterdam

PhD., Applied Neuroscience


Noteworthy: Star ranked publications in the Journal of Management and Journal of Marketing Research. Furthermore, publications in, Journal of the Academy of Marketing Science (Sheth Foundation award best paper 2012), Cerebellum, and the Journal of Neuroscience, Psychology and Economics.

Activities and Societies: Alumni: Erasmus Research Institute of Management (ERIM)

Institute for Psychology, Erasmus University

Master of Science, MSc, Cognitive and Biological Psychology


Noteworthy: Both Bachelor and Master Thesis resulted in scientific publications.

University of Michigan

Summer School, Neuroimaging


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