
Online Marketer at WhitePages
Greater Seattle Area

Online Marketer at WhitePages
Greater Seattle Area
Social media isn't just another flash in the pan: we're now in an age where customers define your company's brand and traditional PR is beyond resuscitation. It is both a thrilling and scary time to conduct business, and if you're unprepared, your customers will take you for the ride of your life; whether that ride is a smooth glide or a roller coaster is up to them.
The survival in this groundswell is where my passion lies, and today's social environment enables yourself and your customers to reach a level of engagement never seen before. Developing and implementing the right social media strategies and tools for a business is key to the survival, and I derive great satisfaction in delivering these solutions to our clients.
corporate social media strategy and implementation, online community management and engagement models, social monitoring and analysis tools, crowdsourcing concepts and execution, social brand management, enterprise collaboration methods and technologies, partnership development and management
(Privately Held; Internet industry)
April 2009 — Present (4 months)
(Privately Held; Marketing and Advertising industry)
June 2006 — March 2009 (2 years 10 months)
Provided strategy and evangelism on social media, responsible for articulating social media plans across the company and helping lead their implementation.
Client-facing work involved advising companies on the development of social media programs and strategies, helping them to design and implement social media engagements and tools, online communities and social brand management.
• Created Ascentium’s social media practice from conception to establishment, building out a robust social media client offering and managing a team of social media strategists.
• Worked closely with CMO and executive team to implement social media initiatives across the company, driving new work and increased brand awareness to the company.
• Developed deep partner relationships with third-party application providers to drive successful social strategy iniatives within B2B and B2C environments.
BA , Human-Computer Interaction , 2001 — 2006
President of campus Residence Hall Association, presiding over 16 residence halls with 2,500 students.