Rodwin Pabello

Current

Interactive Art Director at Eveo, Inc.

Past

Online Art Director at Sega Of America, Inc.
Contract Art Director at Questus, Inc.
Art Director at Evans Media Group, Inc.

Art Director at Sega.com, Inc.
Web Designer at SegaSoft Networks / Sega.com, Inc.
Contract Web & Graphic Designer at Core Interactive, Inc.
Contract Web & Graphic Designer at The Delaney Group, Inc.
Contract Web & Graphic Designer at The Silakhan Route, Inc.
Contract Graphic Designer at Miller Freeman, Inc.
Contract Web Designer at TMP Worldwide/ Austin Knight, Inc.
Art Director/ Graphic Designer at Celebrity Cellars, Inc.
Graphic Designer/ Silkscreen Print Separator at Bill Graham's Winterland Productions, Inc.

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9 more...

Education

University of California, Davis

Recommended

9 people have recommended Rodwin

Connections

500+ connections

Industry

Entertainment

Websites

Rodwin Pabello’s Summary

15 years of entertainment focused Art Direction and marketing design via interactive web sites and multiple medium. Brand development, maintenance and execution of identity campaigns.

Expert knowledge of all steps required in the creative development process, including providing clear creative direction and producing all work cost effectively and on schedule.

Confident ownership of the entire creative process for marketing from initial concepts to implementation.

Experienced in driving the evolution of the brand across the web and print mediums.

Exceptional stylistic breadth that demonstrates sensitivity toward diverse design needs.

Support/collaborate/manage internal and external resources including marketing managers, producers, designers and developers.

The ability to understand the importance of brand consistency to deliver compelling functional design that is aesthetically captivating.

Rodwin Pabello’s Specialties:

Web Site Design, Flash Interactive Design & Animation, Print Graphic Design & Layout and 3-D sculptural costume design.

Rodwin Pabello’s Experience

Interactive Art Director

Eveo, Inc.

(Privately Held; 11-50 employees; Internet industry)

May 2008 — Present (8 months)

Art direction and design of interactive multimedia presentations for pharmaceutical, biotech and medical products.
Online Art Director

Sega Of America, Inc.

(Entertainment industry)

September 2003 — May 2008 (4 years 9 months)

Responsible for Online Design Identity of Sega U.S. Brand.

Lead Design & Art Direction of www.Sega.com US Sega Marketing web site.

Manage multiple projects from beginning to end, reviewing briefs, designs, and deliverables.

Art Direction & Design of Interactive Video Game Marketing Flash micro-sites

Manage and mentor a team of designers to create promotional graphics for main web site, micro-sites and newsletters.
Contract Art Director

Questus, Inc.

(Privately Held; 51-200 employees; Marketing and Advertising industry)

September 2006 — October 2006 (2 months)

Lead design & layout of Suzuki RMZ-250 motorcycle Flash site
Art Director

Evans Media Group, Inc.

(Partnership; 1-10 employees; Entertainment industry)

March 1996 — March 2006 (10 years 1 month)

Web, Video & Print Design and Art Direction for music video show and web site.

www.videovision.org
Art Director

Sega.com, Inc.

(Privately Held; 51-200 employees; Entertainment industry)

July 2001 — September 2003 (2 years 3 months)

Responsible for Online Design Identity of Sega Brand in the U.S.

Lead Design & Art Direction of --

www.Sega.net ISP Console Gaming web site and
www.Sega.com US Sega Marketing web site.

Art Direction & Design of Interactive Video Game Marketing Flash Web Sites
Web Designer

SegaSoft Networks / Sega.com, Inc.

(Privately Held; 51-200 employees; Entertainment industry)

March 1999 — July 2001 (2 years 5 months)

Web Page & Banner Design for HEAT.NET PC Gaming Tournament & Community Events.
Contract Web & Graphic Designer

Core Interactive, Inc.

(Privately Held; 1-10 employees; Entertainment industry)

January 1999 — March 1999 (3 months)

Web & Print Design for Marketing & Identity Campaigns
Contract Web & Graphic Designer

The Delaney Group, Inc.

(Privately Held; 1-10 employees; Marketing and Advertising industry)

December 1998 — February 1999 (3 months)

Web & Print Design for Tech Publications
Contract Web & Graphic Designer

The Silakhan Route, Inc.

(Privately Held; 1-10 employees; Marketing and Advertising industry)

January 1998 — December 1998 (1 year)

Web & Print Design for Marketing & Identity Campaigns
Contract Graphic Designer

Miller Freeman, Inc.

(Public Company; 201-500 employees; Design industry)

September 1997 — January 1998 (5 months)

Magazine cover & article illustration design
Contract Web Designer

TMP Worldwide/ Austin Knight, Inc.

(Public Company; 501-1000 employees; Marketing and Advertising industry)

January 1997 — December 1997 (1 year)

Web page and banner design for human resource recruitment web sites- PeopleSoft & Kaiser Permanente.
Art Director/ Graphic Designer

Celebrity Cellars, Inc.

(Privately Held; 11-50 employees; Entertainment industry)

May 1997 — November 1997 (7 months)

Art Direction & Design of Celebrity Identity-centric Wine Labels, Packaging, Store Display and Signage
Graphic Designer/ Silkscreen Print Separator

Bill Graham's Winterland Productions, Inc.

(Privately Held; 201-500 employees; Entertainment industry)

June 1993 — May 1997 (4 years)

Design T-shirts, posters, mugs & calendars for concert and retail merchandising.

Winterland Productions, the legendary San Francisco-based entertainment merchandising firm!

Winterland invented(!) concert merchandising way back in the day...
Winterland was THE leading producer of licensed and private label apparel and related merchandise from 1975 to 1995.

Artists on Winterland's roster included major names such as Madonna, Marilyn Manson, New Kids on the Block, Cheap Trick, Weezer, Soundgarden, Primus, Oingo Boingo, Diana Ross and classics such as Jimi Hendrix, Led Zeppelin and The Doors. The firm's private label clients included DKNY, Tommy Hilfiger, Levi Strauss, Hard Rock Cafe, and Universal Studios.

Winterland was founded over 30 years ago in San Francisco as an
outgrowth of Bill Graham's concert promotion business. The firm was sold to entertainment giant MCA in 1988.