Rod Bauer

Current

• Board Director at Sausalito Yacht Club
• Freelance contributor at Technologizer
• Principal at Bauer Marketing Group

Past

• Associate at The Henderson Group
• Partner & General Manager at Lazy Susan Ranch LLC
• Director of Marketing at Alchemedia

6 more...

Education

• University of California, Davis
• University of California, Berkeley
• Università per Stranieri di Perugia

2 more...

Recommended

2 people have recommended Rod

Connections

164 connections

Industry

Marketing and Advertising

Rod Bauer’s Summary

SUMMARY
- Strong record of successes leading teams and young companies in making the transition to larger markets and audiences
- Insider and leader in social media and cutting-edge communications
- Knowledgeable in customer acquisition and retention via viral, online and traditional methods
- Experienced in world-wide marketing and communications

TECHNOLOGY
I have worked for major software and Web companies in marketing management and product development, as well as startups and software developers in China, Israel, Scotland, Ireland and India. I'm currently working with both new and established companies in the San Francisco Bay Area and in Europe and Asia, primarily in the areas of social media/Web 2.0/3.0.

HIGHLIGHTS
- Launch of Microsoft Windows
- Launch of Microsoft Office applications
- Speech writing and press tours for Bill Gates
- Microsoft liaison with Apple for Macintosh launch
- Launch of AutoCAD developer program
- Macintosh product consulting with Apple
- Digital imaging product management at Aldus/Adobe
- Helped launch a number of Internet/Web startups

RECENT PROJECTS
- Semantic Web/Web 3.0
- Social networking & Web 2.0
- Cyber security (U.S. Government)
- Corporate governance & public affairs

OTHER EXPERIENCE
- Past president and board member for arts non-profits
- Board director for the Sausalito Yacht Club
- CASA Court-Appointed-Special-Advocate for Children, Sonoma County
- Speak Italian, French, German

Rod Bauer’s Specialties:

Specialties
- Corporate and product marketing
- Media training for executives
- Executive speech writing
- Web 2.0/Web 3.0/Semantic Web
- Security
- European Marketing: Italian, French and German languages
- Connecting technologists and non-technologists
- Creating customer passion

Additional Information

Rod Bauer’s Interests:

Web marketing, startups, social networking, online media, Semantic Web, sailing, writing, playing music. I also work as a part-time volunteer court-appointed-special-advocate-for-children (CASA) in the child welfare system in Sonoma Cty, CA. On occasion, write feature articles and reviews for publication. Examples: theatre reviews, Black Truffle Festival in Norcia Italy, food and wine.

Rod Bauer’s Honors:

- Elected Chairman of Employee Steering Committee at Boole & Babbage
- Elected President, Board of Directors, Lake County Repertory Theater
- Award for rehabilitation or adaptive reuse of an historic building, Lazy Susan Ranch (1889), Calistoga, Napa County Landmarks

Rod Bauer’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch