Rocky White

Current

Director of Sales & Marketing at 3X Systems
Director, Marketing & Business Development at Pipeline Direct Marketing Solutions

Past

Vice President Marketing at PowerCerv
Marketing Director at Solomon Software (Acquired by Great Plains/Microsoft)
Director of Corporate Marketing at Exact Software (Macola)

Recommended

27 people have recommended Rocky

Connections

243 connections

Industry

Marketing and Advertising

Websites

My Company

Rocky White’s Summary

Results-driven executive with over 15 years of marketing management experience in start-up, turnaround and high-growth software organizations. Expert qualifications across all corporate marketing functions, specializing in demand generation. Consistent and measurable achievements of expanding market share and increasing revenues. Proven abilities to overcome market, technological, financial and competitive challenges. Successful in intense and demanding environments. Recognized for innovation in building successful marketing programs that enhance sales productivity and produce sustainable results.

Rocky White’s Specialties:

B2B Demand Generation
Product Marketing
Closed Loop Lead Generation Methodologies
Strategic Sales and Marketing Integration
Sales Lead Management
Database Marketing Strategies
Lead Generation ROI
Telemarketing
Web Events
SEM / SEO
Direct Mail
Web Marketing
Customer Relationship Management
Channel Programs and Management