John Rockwell

Current

VP Marketing & E-Media at Access Intelligence
Owner at B2BCIRC.com (Sole Proprietorship)

Past

Group Director, Audience Marketing at Prism Business Media
VP IT and Operations at Paperloop, Inc.
Corporate Circulation Director at Miller Freeman, Inc.

Marketing Director at Fairchild Publications (Chilton)
Promotion Manager at Communication Channels, Inc.

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2 more...

Education

State University of New York College at Oswego

Recommended

11 people have recommended John

Connections

353 connections

Industry

Online Media

Websites

John Rockwell’s Summary

John W. Rockwell is an audience development, marketing, sales and operational consultant with extensive experience working on B2B information products online and offline.

John Rockwell’s Experience

VP Marketing & E-Media

Access Intelligence

(Privately Held; Publishing industry)

July 2006 — Present (3 years 1 month)

I am working with the team at Chemical Week | Harriman Chemsult | Chemical Engineering and Access Intelligence to further enhance and expand their online and offline positions at the center of the chemicals and polymers industries. We are working hard now at developing their extensive subscriber/buyer/customer databases and growing their portfolio of chemical industry related news and information services. I am directly managing:

All online and offline subscription, event and ad sales marketing
All website and "e-media" assets
All conferences and events
All structured data products
Owner
B2BCIRC.com (Sole Proprietorship)

(Sole Proprietorship; 1-10 employees; Publishing industry)

January 2000 — Present (9 years 7 months)

Started in 1998, B2BCIRC.com (JWR Copy + Design) provides design and marketing consulting services to a wide variety of clients in publishing, interior design and other industries. John W. Rockwell, owner, is an audience development, marketing, sales and operational consultant with extensive experience working on B2B information products online and offline.
Group Director, Audience Marketing

Prism Business Media

(Public Company; 1001-5000 employees; Publishing industry)

February 2005 — July 2006 (1 year 6 months)

Manage audience development and revenues for industry leading magazines in the audio field (MIX | REMIX | Electronic Musician | Live Design). Oversee all aspects of subscription development (online and offline), single copy and book sales as well as am actively participating in development of new paid content websites for these professionals.
VP IT and Operations

Paperloop, Inc.

(Publishing industry)

April 2000 — January 2005 (4 years 10 months)

Managed all of paperloop’s worldwide operational infrastructure and information technology. Publisher of Paperloop’s suite of online and print directories. Identified and developed Paperloop’s centralized customer data warehouse, operational infrastructure and web subscription systems.
• Reduced overhead and operational infrastructure/staff expenses by 79% (2001-2003)
• Reduced newsletter/subscription fulfillment expenses by 50% (2000-2004)
• Implemented integrated customer database system (linked inhouse CRM system – Outside order transaction system – websites)
• Implemented new website infrastructure including online content management system
Corporate Circulation Director

Miller Freeman, Inc.

(Public Company; 1001-5000 employees; Publishing industry)

1993 — 2000 (7 years)

Managed the total circulation efforts of 6 circulation directors, plus 51 circulation managers and support staff working on more than 120 weekly, monthly and quarterly consumer & trade publications, newsletters, subscription based web-sites and other ancillary products.
Marketing Director

Fairchild Publications (Chilton)

(Publishing industry)

1987 — 1993 (6 years)

Managed all promotion & circulation efforts for group of a paid daily newspaper, 3 controlled publications, 3 directories and various fax & electronic services. Managed team handling subscription and ad sales promotion, database marketing, and budgeting. Created master database of customers and prospects in the metals industry for use in marketing and sales prospecting efforts.
Promotion Manager

Communication Channels, Inc.

(Publishing industry)

1983 — 1986 (3 years)

Additional Information

John Rockwell’s Websites:

John Rockwell’s Groups:

Board of Directors - Western Fulfillment Management Association; Member - BPA Circulation Manager's Advisory Committee; Member - BPA Digital Task Force

ABM Social Network:
http://americanbusinessmedia.ning.com/profile/JohnWRockwell

Infocommerce
Specialized Information Publishers Association
Search Engine Strategies Conference & Expo
MarketingSherpa
The Internet Marketing Conference (IMC) Group
Out Professionals
ThoseinMedia
BizBash—Event Planners Gather
Revedia Group - Internet Retailer, Interactive Media, Online Brand Marketing Professionals Only.
NY:MIEG
SUNY Oswego
Online Lead Generation
Canadian Interactive Experts
Sustainable Brands
FOLIO: Show
FOLIO: MediaPRO -- Magazine & eMedia Publishing Professionals
United Business Media
Circulation Network
Event Peeps: For Live Event Industry Professionals
Niche Media Network
Circulation/Fulfillment Specialists
B2B Conversion Optimization Network
Chemical Insider
IMP - Interactive International Media Professionals
Loyalty 360
B2B Social Media
FIPP (International Federation of The Periodical Press)
min Media Group
RISI
The Datarati
WFMA | Western Fulfillment Management Association | CircDayLA
Digital Media: A network of Publishing Innovators