Rocco Albano

Current

Director - Web Analytics Platform Group at Razorfish

Past

Sr. SEM Account Manager at Razorfish
Principal Consultant at Albano Consulting
Director Technology at Medical Broadcasting Company

Client Services Manager at US Interactive

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Education

Temple University

Recommended

8 people have recommended Rocco

Connections

399 connections

Industry

Internet

Rocco Albano’s Summary

Since 1994 I have managed the technical, creative, reporting and performance analysis on over 400 Internet and digital media projects for numerous companies including Northwest Airlines, BellSouth, Nintendo Europe, Wyeth Pharmaceuticals, Carnival Cruise Lines, Astra-Zeneca, Johnson & Johnson, Conoco, AAA, Dupont, SAP America, ICG Capital, and The Philadelphia Mural Arts Program. I have conducted consulting work for clients across the U.S., London, Frankfurt, Germany, and Hanoi, Vietnam.

My current position with Razorfish entails building out a world-class Web Analytics Platform Consulting Group serving a roster of US and International Fortune 500 clients.

Rocco Albano’s Specialties:

Digital Marketing, Technology, Strategy
Search Engine Optimization
Web Analytics Implementation
Web Performance Analysis
Partner Channel Management
Group Management

Highly skilled in Visio, Photoshop, PowerPoint, Excel, Omniture, and WebTrends.

Training and Events

2008 - Speaker at NCDM - Web Analytics Intensive
2007 - Visual Sciences - Platform 5 Analyst Training
2007 - Omniture Implementation Training
2006 - HBX Analyst Certification
2006 - Blessing White Leadership Training

Rocco Albano’s Experience

Director - Web Analytics Platform Group

Razorfish

(Marketing and Advertising industry)

January 2007 — Present (2 years 11 months)

Responsible for leading a Web Analytics Platform Consulting Practice that provides coverage to all US and International Razorfish offices. Manage 7 direct report Web Analytics Consultants servicing our account base. The Web Analytics Platform Group conducts consulting, implementation, re-implementation, configuration, dashboard development, and specialized analytics reporting services for clients utilizing Omniture Site Catalyst, Visual Sciences, WebTrends, Coremetrics, and Google Analytics. My group provides these services to Fortune 500 clients in the e-commerce, airline, pharmaceutical, financial, insurance, technology, and entertainment verticals. The Web Analytics Platform Group also maintains all Razorfish partnerships with the leading analytics platform vendors on the market today.
Sr. SEM Account Manager

Razorfish

(Public Company; 1001-5000 employees; MSFT; Marketing and Advertising industry)

August 2005 — December 2006 (1 year 5 months)

At Razorfish while I was in this role I managed a team of 6 dedicated Search Engine Optimization SEO staff members. The team focused strictly on providing SEO consulting services for large scale Fortune 500 eCommerce, airline, pharmaceutical, and corporate web sites across a broad range of clients.
Principal Consultant

Albano Consulting

(Marketing and Advertising industry)

June 2004 — July 2005 (1 year 2 months)

Provided Search Engine Optimization, Web analytics, and eCommerce consulting services to Backe Communications, Roska Direct, and Medical Broadcasting Company (former employer).

Provided consulting services for the City of Philadelphia Mural Arts Program, under the direction of Jane Golden including design, implementation, and maintenance of an IBM and Comcast funded computer arts lab.
Director Technology

Medical Broadcasting Company

(Public Company; 201-500 employees; Pharmaceuticals industry)

October 2000 — June 2004 (3 years 9 months)

Technology Director on over 60 Internet-Web based projects for pharmaceutical industry clients including static and dynamic site deployment, content management and portal platform selection and deployment, e-mail campaign technical management, and Web analytics engagements.

Designed and launched the technical component of MBC’s Search Engine Optimization and Web Analytics offerings to our client base and employee production teams

Responsible for project requirements definition including site functionality, hardware selection, and hosting vendor procurement, and deliverable presentation to clients

Developed technical response for client RFI’s, RFP’s, and general MBC technical sales material
Client Services Manager

US Interactive

(Public Company; 501-1000 employees; Internet industry)

November 1999 — September 2000 (11 months)

Provided pre-sale support for USI Account Executives on Web site and available service offerings

Managed consulting component of projects thru the first 2 phases of the USI IVL methodology process

Designed and presented Internet infrastructure training materials on hosting and broadband technologies for USI employees at quarterly employee training boot camp events

Rocco Albano’s Education

Temple University

Communications 1992 — 1995

Completed three and a half years of a Bachelors Degree program at Temple University for a total of 103 credit hours. Finished with a 3.65 cumulative GPA. Made Deans List four consecutive semesters with a 3.5 GPA or better.

Activities and Societies:

President of The Temple University Student Film and Video Association, Undergraduate Student represenative for the 1994 Communications School Dean Search Committee.