Web Analytics Practice Lead - Razorfish
Greater Philadelphia Area
- Current
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- Web Analytics Practice Lead at Razorfish
- Past
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- Sr. SEM Account Manager at Razorfish
- Principal Consultant at Albano Consulting
- Director Technology at Medical Broadcasting Company
- Client Services Manager at US Interactive
- Education
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- Temple University
- Recommended
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7 people have recommended Rocco - Connections
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313
connections
- Industry
- Internet
- Websites
Rocco Albano’s Summary
Since 1994 I have managed the technical, creative, reporting and performance analysis on over 400 Internet and digital media projects for numerous companies including Northwest Airlines, BellSouth, Nintendo Europe, Wyeth Pharmaceuticals, Carnival Cruise Lines, Astra-Zeneca, Johnson & Johnson, Conoco, AAA, Dupont, SAP America, ICG Capital, and The Philadelphia Mural Arts Program. I have conducted consulting work for clients across the U.S., London, Frankfurt, Germany, and Hanoi, Vietnam.
My current position with Razorfish entails building out a world-class Web Analytics Platform Consulting Group serving a roster of US and International Fortune 500 clients.
Rocco Albano’s Specialties:
Digital Marketing, Technology, Strategy
Search Engine Optimization
Web Analytics Platform Implementation
Web Site Performance Analysis and Reporting
Partner Channel Management
Team Management
Highly skilled in Visio, Photoshop, PowerPoint, Excel, HBX, Omniture, WebTrends.
Recent Training
2007 - Visual Sciences - Platform 5 Analyst Training
2007 - Omniture Advanced Implementation Training
2006 - HBX Analyst Certification
2006 - Blessing White Leadership Training
Rocco Albano’s Experience
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Web Analytics Practice Lead
Razorfish
(Marketing and Advertising industry)
January 2007 — Present (2 years)
Responsible for leading a Web Analytics Platform Consulting Practice that provides coverage to all US and International Razorfish offices. Manage 6 direct report Web Analytics resources servicing our account base. The Web Analytics Platform Group conducts consulting, implementation, re-implementation, configuration, dashboard development, and specialized analytics reporting services for clients utilizing Omniture Site Catalyst, Visual Sciences, WebTrends, Coremetrics, and Google Analytics. My group provides these services to Fortune 500 clients in the e-commerce, airline, pharmaceutical, financial, insurance, technology, and entertainment verticals. The Web Analytics Platform Group also maintains all Razorfish partnerships with the leading analytics platform vendors on the market today.
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Sr. SEM Account Manager
Razorfish
(Public Company; 1001-5000 employees; MSFT; Marketing and Advertising industry)
August 2005 — December 2006 (1 year 5 months)
At Razorfish while I was in this role I managed a team of 6 dedicated Search Engine Optimization SEO staff members. The team focused strictly on providing SEO consulting services for large scale Fortune 500 eCommerce, airline, pharmaceutical, and corporate web sites across a broad range of clients.
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Principal Consultant
Albano Consulting
(Marketing and Advertising industry)
June 2004 — July 2005 (1 year 2 months)
Provided Search Engine Optimization, Web analytics, and eCommerce consulting services to Backe Communications, Roska Direct, and Medical Broadcasting Company (former employer).
Provided consulting services for the City of Philadelphia Mural Arts Program, under the direction of Jane Golden including design, implementation, and maintenance of an IBM and Comcast funded computer arts lab. -
Director Technology
Medical Broadcasting Company
(Privately Held; 201-500 employees; Pharmaceuticals industry)
October 2000 — June 2004 (3 years 9 months)
Technology Director on over 60 Internet-Web based projects for pharmaceutical industry clients including static and dynamic site deployment, content management and portal platform selection and deployment, e-mail campaign technical management, and Web analytics engagements.
Designed and launched the technical component of MBC’s Search Engine Optimization and Web Analytics offerings to our client base and employee production teams
Responsible for project requirements definition including site functionality, hardware selection, and hosting vendor procurement, and deliverable presentation to clients
Developed technical response for client RFI’s, RFP’s, and general MBC technical sales material -
Client Services Manager
US Interactive
(Public Company; 501-1000 employees; Internet industry)
November 1999 — September 2000 (11 months)
Provided pre-sale support for USI Account Executives on Web site and available service offerings
Managed consulting component of projects thru the first 2 phases of the USI IVL methodology process
Designed and presented Internet infrastructure training materials on hosting and broadband technologies for USI employees at quarterly employee training boot camp events
Rocco Albano’s Education
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Temple University
Communications 1992 — 1995
Completed three and a half years of a Bachelors Degree program at Temple University for a total of 103 credit hours. Finished with a 3.65 cumulative GPA. Made Deans List four consecutive semesters with a 3.5 GPA or better.
- Activities and Societies:
- President of The Temple University Student Film and Video Association, Undergraduate Student represenative for the 1994 Communications School Dean Search Committee.
Additional Information
Rocco Albano’s Websites:
Rocco Albano’s Interests:
Vintage Baseball Card Collecting. e-Bay auctions: buying and selling SCUBA diving and snorkeling
Rocco Albano’s Groups:
Web Analytics Association
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DataShaping Advanced Analytics -
AWA - Advanced Web Analytics (+1000 Web Analytics members) -
Web Analytics Professionals (+2500 members) Join now! -
Web & Marketing Analytics Group - IQ Workforce -
Omniture Enthusiasts
Rocco Albano’s Honors:
2005 SOFIE Award - Best SEO Campaign Blindsgalore.com
Rocco Albano’s Contact Settings
Interested In:
- career opportunities
- job inquiries
- expertise requests
- reference requests
- getting back in touch
