Medical marketing, advertising and communication Consultant, General Manager, Musician
Milan Area, Italy
- Current
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- Owner/Managing Director at Proby Medical Marketing and Advertising, Milan, Italy
- General Manager at Sensormedics Italia Srl, Milan, Italy
- Double Bass Player at Jazz Standards Quintet
- Past
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- Vice President, Global Medical Business at Bodymedia Inc, Pittsburgh, Pa, USA
- Product Marketing Manager - Pulmonary Function and Sleep diagnostics devices at Sensormedics Corp., Yorba Linda, Ca, USA
- Director of Sales and Marketing at Sensormedics Italia Srl, Milan, Italy
- Sales Manager - Latin America and the Far East at Sensormedics Corp., Anaheim, Ca, USA
- International Marketing coordinator at Sensormedics Corp., Anaheim, Ca, USA
- European Data Processing Analyst/trainer at Beckman Instruments, Paris France
- System analyst at CRS data processing - Milan
- Education
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- Liceo Scientifico
- Recommended
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1 person has recommended Roberto "Roby" - Connections
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68
connections
- Industry
- Medical Devices
- Websites
Roberto "Roby" Perissin’s Summary
Swiss and Italian citizenships
Languages : Italian, English, French, Spanish
Roby started his professional career in the Electronic Data Processing (EDP) field in 1980 in Milan with a known EDP consulting company, stationed at Beckman Instruments Italy in Milan, then hired by Beckman Instruments he was moved to France for 2 years then Spain (6 months) and then to the US (Orange County, Ca) for 7 years (with Sensormedics Corp., a spin-off of Beckman) where he covered the roles of International Marketing Coordinator, then Sales manager for Latin America and the Far East, followed by the position of Marketing Manager for Sensormedics' Pulmonary Function and Sleep Diagnostics product lines.
Upon his return to Italy Roby has been managing his family' company, Sensormedics Italia (exclusive distributor in Italy for Sensormedics, Jaeger, Micromedical, Tanita, Bodymedia, CNSystems, etc), which has achieved the leading market position in Italy in the Pulmonary Function, Cardiopulmonary Exercise testing and Nutritional Diagnostic markets as well as "best distributor" worldwide for several suppliers for many years in a row.
Roby, using his long standing reputation, knowledge and experience in the international medical markets, also runs since year 2000 his Medical Marketing/advertising firm "Proby", along with friend and art director Edo Passarella.
The agency caters to several International companies assisting in launching new products, sales rep training, new product development, advertising and marketing campaigns, etc.
Proby can analyze a medical company' ' organization and fix, improve or optimize the sales and marketing structure, support, comunication, strategies.
He has and still does lecture internationally in 4 languages on pulmonary function, cardiopulmonary exercise testing, respiratory mechanics, sleep, metabolic measurements, etc as well as sales techniques, motivation strategies, marketing, advertising, etc.
Roberto "Roby" Perissin’s Specialties:
Roby has also successfully undertaken and completed a major 2 years long consultant project (2005-early 2007) for Bodymedia Inc. in Pittsburgh, Pa, as Vice President of Global Medical Business, launching in the worldwide medical market the Sensewear Armband (Body Monitoring System)
Professional strenghts : International Medical Sales and Marketing, Advertising, Training, P.R., Enthusiasm
Roberto "Roby" Perissin’s Experience
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Owner/Managing Director
Proby Medical Marketing and Advertising, Milan, Italy
(Marketing and Advertising industry)
2000 — Present (9 years)
Roby (with his agency "Proby") has helped dozens of companies with their marketing, advertising, ad campaigns, creativity, sales training, new product launch needs. Being a well known professional in the medical devices industry for 20+ years, having worked abroad in International managing positions and still running his own medical diagnostic devices distribution company in Italy, Roby understands the manufacturer, supplier and distributor point of view.
He knows the needs of medical companies at once, ensuring specific, dedicated, logical, matter-of-fact and "common sense" answers to the medical industry requests including setting up a domestic or international sales force, training it, motivating it, coaching others within the company how to support it and stimulate it, etc.
Other companies have used Roby to launch a new product, show them how to market it, how to enhance its value, how to make it successful in todays medical marketplace. -
General Manager
Sensormedics Italia Srl, Milan, Italy
(Medical Devices industry)
1996 — Present (13 years)
General Manager of SensorMedics Italia Srl, the market leader in cardiopulmonary and nutritional diagnostics devices : spirometers, pulmonary function and cardiopulmonary exercise systems, physical activity/lifestyle wearable monitors and bioimpededance body composition analyzers, continuous blood pressure monitors and sincope recorders, etc.
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Double Bass Player
Jazz Standards Quintet
(Music industry)
1996 — Present (13 years)
Musician (Electric and acoustic basses as well as latin american percussions), plays for sessions, commercials and advertising audio sessions, since 2000 the founder and steady double bass player with a popular Jazz Standards band that performs throughout Italy.
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Vice President, Global Medical Business
Bodymedia Inc, Pittsburgh, Pa, USA
(Privately Held; Medical Devices industry)
2005 — 2007 (2 years)
Roby has successfully undertaken and just completed a major 2 years long consultant project (2005-early 2007) for Bodymedia Inc. in Pittsburgh, Pa, as Vice President of Global Medical Business, launching in the worldwide medical market the Sensewear Armband (Body Monitoring System) a true revolution in Energy Expenditure, Physical Activity and lifestyle wearable monitoring. This was one of the most fun and most successful projects that Roby has followed, he built this product from a fitness/weight loss product to a recognized medical diagnostic device used today in thousand of labs worldwide and mentioned in many scientific publications and articles. He setup clinical sites around the world, had the product validated, had the first dozens of publications started, setup marketing and advertising projecs, interviewed, selected, trained and supported the whole worldwide network of distributors.
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Product Marketing Manager - Pulmonary Function and Sleep diagnostics devices
Sensormedics Corp., Yorba Linda, Ca, USA
(Privately Held; Medical Practice industry)
1994 — 1996 (2 years)
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Director of Sales and Marketing
Sensormedics Italia Srl, Milan, Italy
(Privately Held; Medical Devices industry)
1989 — 1994 (5 years)
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Sales Manager - Latin America and the Far East
Sensormedics Corp., Anaheim, Ca, USA
(Medical Devices industry)
1987 — 1989 (2 years)
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International Marketing coordinator
Sensormedics Corp., Anaheim, Ca, USA
(Medical Devices industry)
1985 — 1987 (2 years)
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European Data Processing Analyst/trainer
Beckman Instruments, Paris France
(Medical Devices industry)
1983 — 1985 (2 years)
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System analyst
CRS data processing - Milan
(Privately Held; 1-10 employees; Computer Software industry)
1980 — 1982 (2 years)
Roberto "Roby" Perissin’s Education
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Liceo Scientifico
Sciences 1975 — 1980
- Activities and Societies:
- Courses of respiratory therapy in Southern California,
Business Administration courses both in the US and Italy,
Sales and Marketing Techniques courses in the US,
Music courses (music theory, guitar and bass) in Italy
Additional Information
Roberto "Roby" Perissin’s Websites:
Roberto "Roby" Perissin’s Interests:
Personal Interests : Musician (Double and Electric Bass Jazz player, Latin American percussion, performs with a Jazz Quintet in Italy and plays sessions in recordings and with other bands) Golf
Roberto "Roby" Perissin’s Groups:
American Thoracic Society (ATS), European Respiratory Society (ERS), American Association of Respiratory Care (AARC)
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Medical Devices Group -
Insight-s
Roberto "Roby" Perissin’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
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- reference requests
- getting back in touch
