Robyn Connelly

Robyn Connelly

Interactive Marketing, Web/E-Commerce Development - robyn@figit.com

Greater Atlanta Area

Current
Past
  • Webmaster / Developer at Vernon Library Supplies
  • Strategic Marketing and Communications at Independant Consultant (Self-employed)
  • U.S. Marketing at Cushman & Wakefield, Inc.
  • Marketing Director at Mercantile Capital Corporation / Mercantile Commercial Capital
Education
  • University of Central Florida
  • University of Central Florida - College of Business Administration
Connections
500+ connections
Industry
Marketing and Advertising
Websites

Robyn Connelly’s Summary

Web development - AJAX, CSS, DHTML, JAVASCRIPT, PHP, XHTML, XML

Interactive marketing - search engine optimization (SEO), search engine marketing (SEM), eCommerce strategies, social networking, viral marketing.

Dynamic, multi-dimensional, dependable and innovative, with a laser-like focus on exceeding your objectives.

Robyn Connelly’s Specialties:

Front End / Presentation Layer Web Development
eCommerce
Interactive Marketing
SEO, SEM


Robyn Connelly’s Experience

  • Director, Marketing

    Integrated Technology Group

    (Privately Held; Information Technology and Services industry)

    September 2009Present (3 months)

    Key Duties: Execution and management of marketing strategies including interactive, advertising, direct mail, communications and brand positioning. Also responsible for department management, market research, tracking key marketing metrics and ROI analysis. In the process of developing complete CRM strategy and sales funnel structure.

    Tools: Salesforce, MAS 200, Basecamp, Campfire, Twitter, Google Analytics, Dreamweaver, Illustrator, Photoshop, InDesign, Fireworks, WebCEO

    The Integrated Technology Group uses its uniquely focused, real-world experience to develop smart and flexible innovative solutions that facilitate and enhance library operations. ITG plays well with others through its commitment to partnership, collaboration, and interoperability.

  • Director, Marketing

    Vernon Library Supplies, Inc.

    (Business Supplies and Equipment industry)

    August 2009Present (4 months)

    Key Duties: Execution and management of marketing strategies including interactive and e-commerce, advertising, direct mail and brand positioning. Also responsible for department management, market research, tracking key marketing metrics and ROI analysis.

    Tools: MAS 200, Basecamp, Campfire, Twitter, Google Analytics, Magento Cart, Magento API, Coda, Dreamweaver, Illustrator, Photoshop, InDesign, Fireworks, WebCEO

    Vernon Library Supplies specializes in providing those products that are essential to your library. We are passionate about offering the highest quality products at the best prices, backed by the finest customer support in the business. With 35 years of manufacturing experience in the library market, we look forward to continuing to serve the needs of our library friends for years to come.

  • Interactive Marketing, Developer

    Figit, LLC

    (Information Technology and Services industry)

    March 2008Present (1 year 9 months)

    Key Duties:
    * Information Architecture (IA), User Interface (UI) structuring, usability research and implementation
    * XHTML, CSS, DHTML, JavaScript, PHP development
    * Interactive Marketing, Social Networking, eCommerce Strategies and Development
    * Search Engine Optimization (SEO), Search Engine Marketing (SEM)
    * Project Management to ensure deadlines, budgets and objectives are met

    Skills: AJAX, CSS, Custom eCommerce Development, DHTML, Google Adwords / Adsense Administration, Google Analytics, Google Map API, JavaScript, Moo Tools, PHP, Prototype JS, Scriptaculous JS, SEO, SEM, SERP Manipulation, XHTML, XML, Yahoo! Maps API

    Tools: Adobe Dreamweaver, Adobe Fireworks, Adobe Illustrator, Adobe Photoshop, Basecamp, Coda, Campfire, Eclipse, Magento Commerce, Magento Commerce API, Premier, Subversion, Twitter, Visual Source Safe, WordPress, WinCVS

    Figit, LLC is an award winning interactive provider that specializes in Rich Internet Applications (RIA) and other Web 2.0 technologies.

  • Webmaster / Developer

    Vernon Library Supplies

    (Retail industry)

    January 2009August 2009 (8 months)

    Key Duties:
    Responsible for the development and design of new e-commerce site, full integration with accounting system (MAS 200) and payment processing/merchant account, implementation of interactive marketing strategies and viral marketing campaigns.

    Skills: CSS, JAVASCRIPT, PHP, XHTML, XML, Google Adwords, Google Analytics, SEO, SEM

    Tools: Magento Cart, Magento API, Coda, Dreamweaver, Illustrator, Photoshop, Fireworks, Fetch, WebCEO

  • Strategic Marketing and Communications

    Independant Consultant (Self-employed)

    (Self-Employed; Information Technology and Services industry)

    January 2003January 2009 (6 years 1 month)

    Strategic Marketing Consulting | Contract Projects

    Over the years, my love of entrepreneurship and innovation has led me to take on many clients in many different industries on a consulting basis. My work for them has included advisory council participation, strategic marketing plans, public relations, website development, and much more.

  • U.S. Marketing

    Cushman & Wakefield, Inc.

    (Privately Held; Real Estate industry)

    May 2007February 2008 (10 months)

    Key Duties:
    * Created new standards for marketing campaigns and media relations allowing for the measurement of ROI
    * Responsible for the strategy and execution for all facets of marketing for the Orlando office
    * Introduced multi-media strategic campaigns for individual brokers and teams
    * Developed annual marketing strategies and goals for individuals, groups and entire office
    * External and internal communications, media relations
    * Brand management, collateral, sales tools, advertising
    * Project management, market research, event planning, vendor relations
    * E-marketing, web development, online marketing, marketing technology

    Tools: CoStar, Loopnet, Salesforce, InfusionSoft, ACT, PRweb, Dreamweaver, Photoshop, Illustrator, InDesign, Quark, AerialPro.

    Cushman & Wakefield is the world's largest privately held real estate services firm. Founded in 1917, C&W has 191 offices in 58 countries, and 11,000+ talented professionals.

  • Marketing Director

    Mercantile Capital Corporation / Mercantile Commercial Capital

    (Commercial Real Estate industry)

    March 2003May 2007 (4 years 3 months)

    Key Duties:
    * Led MCC's award-winning marketing department
    * Responsible for marketing, public relations and advertising strategies and execution
    * Hiring and management of marketing staff
    * Managed online marketing efforts, including SEO that resulted in top 10 ranking on Google and extensive SEM campaigns.
    * Spearheaded press initiatives, large-scale event planning and referral program campaigns
    * Acted as marketing consultant to partner Certified Development Companies (CDCs) and Area Correspondent Exclusive (A.C.E.) Brokers
    * Handled marketing technology, websites, graphics and design work
    * Drove the marketing initiatives for the company's expansion nationwide, including a more than 50 step campaign that included direct mail, e-marketing and online marketing.

    Mercantile Commercial Capital provides 90% loan-to-cost commercial real estate financing. MCC is one of INC Magazine's Top 500 Fastest Growing Companies in the U.S.

    “Robyn takes on more than most women with twice her experience. She is a champion for her clients, her co–workers and the company.”

    – Christopher Hurn, President & CEO at Mercantile Commercial Capital, LLC


Robyn Connelly’s Education

  • University of Central Florida

    B.S. , International Business/Marketing , 19992002

  • University of Central Florida - College of Business Administration

    B.S. , Business Administration/International Marketing , 19992002

    Activities and Societies:
    LEAD Scholars Graduate, Zeta Tau Alpha

Additional Information

Robyn Connelly’s Websites:

Robyn Connelly’s Interests:

innovation, playing outdoors (camping, hiking, fishing, gardening), tennis, music, exploring, reading, learning, excessive caffeine intake.

Robyn Connelly’s Honors:

- Winner of the 2007 Orlando Business Journal's Women Who Mean Business "Up and Comers" Award.

- WebCEO Certified Professional Search Engine Marketer


Robyn Connelly’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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