
Presentation Layer Developer / Interactive Marketing - robyn@figit.com
Greater Atlanta Area

Presentation Layer Developer / Interactive Marketing - robyn@figit.com
Greater Atlanta Area
Web development - AJAX, CSS, DHTML, JAVASCRIPT, PHP, XHTML, XML
Interactive marketing - search engine optimization (SEO), search engine marketing (SEM), eCommerce strategies, social networking, viral marketing.
Dynamic, dependable and innovative, with a laser-like focus on exceeding your objectives.
Front End / Presentation Layer Web Development
eCommerce
Interactive Marketing
SEO, SEM
(Retail industry)
January 2009 — Present (7 months)
Key Duties:
Responsible for the development and design of new e-commerce site, full integration with accounting system (MAS 200) and payment processing/merchant account, implementation of interactive marketing strategies and viral marketing campaigns.
Skills: CSS, JAVASCRIPT, PHP, XHTML, XML, Google Adwords, Google Analytics, SEO, SEM
Tools: Magento Cart, Magento API, Coda, Dreamweaver, Illustrator, Photoshop, Fireworks, Fetch, WebCEO
(Information Technology and Services industry)
March 2008 — Present (1 year 5 months)
Key Duties:
* PSD slicing and image optimization
* XHTML, CSS, DHTML, and JavaScript development
* Project management to ensure deadlines, budgets and objectives were met
* Development of complex multi-media campaigns
* SEO / SEM
Skills: AJAX, CSS, DHTML, JAVASCRIPT, XHTML, XML, Google Adwords / Adsense Administration, Google Analytics, Google Map API, Moo Tools, Prototype, SEO, SEM, SERP Manipulation
Tools: Dreamweaver, Eclipse, Illustrator, Photoshop, Premier, Fireworks, WinCVS, Visual Source Safe, Subversion
Figit, LLC is an award winning interactive provider that specializes in Rich Internet Applications (RIA) and other Web 2.0 technologies.
(Self-Employed; Information Technology and Services industry)
January 2003 — January 2009 (6 years 1 month)
Strategic Marketing Consulting | Contract Projects
Over the years, my love of entrepreneurship and innovation has led me to take on many clients in many different industries on a consulting basis. My work for them has included advisory council participation, strategic marketing plans, public relations, website development, and much more.
(Privately Held; Real Estate industry)
May 2007 — February 2008 (10 months)
Key Duties:
* Created new standards for marketing campaigns and media relations allowing for the measurement of ROI
* Responsible for the strategy and execution for all facets of marketing for the Orlando office
* Introduced multi-media strategic campaigns for individual brokers and teams
* Developed annual marketing strategies and goals for individuals, groups and entire office
* External and internal communications, media relations
* Brand management, collateral, sales tools, advertising
* Project management, market research, event planning, vendor relations
* E-marketing, web development, online marketing, marketing technology
Tools: CoStar, Loopnet, Salesforce, InfusionSoft, ACT, PRweb, Dreamweaver, Photoshop, Illustrator, InDesign, Quark, AerialPro.
Cushman & Wakefield is the world's largest privately held real estate services firm. Founded in 1917, C&W has 191 offices in 58 countries, and 11,000+ talented professionals.
(Privately Held; Commercial Real Estate industry)
March 2003 — May 2007 (4 years 3 months)
Key Duties:
* Led MCC's award-winning marketing department
* Responsible for marketing, public relations and advertising strategies and execution
* Hiring and management of marketing staff
* Managed online marketing efforts, including SEO that resulted in top 10 ranking on Google and extensive SEM campaigns.
* Spearheaded press initiatives, large-scale event planning and referral program campaigns
* Acted as marketing consultant to partner Certified Development Companies (CDCs) and Area Correspondent Exclusive (A.C.E.) Brokers
* Handled marketing technology, websites, graphics and design work
* Drove the marketing initiatives for the company's expansion nationwide, including a more than 50 step campaign that included direct mail, e-marketing and online marketing.
Mercantile Commercial Capital provides 90% loan-to-cost commercial real estate financing. MCC is one of INC Magazine's Top 500 Fastest Growing Companies in the U.S.
B.S. , Business Administration/International Marketing , 1999 — 2002
B.S. , International Business/Marketing , 1999 — 2002
innovation, playing outdoors (camping, hiking, fishing, gardening), tennis, music, exploring, reading, learning, excessive caffeine intake.
- Winner of the 2007 Orlando Business Journal's Women Who Mean Business "Up and Comers" Award.
- WebCEO Certified Professional Search Engine Marketer