Robyn Connelly

Current

• Director, Marketing at Integrated Technology Group
• Director, Marketing at Vernon Library Supplies, Inc.
• Interactive Marketing, Developer at Figit, LLC

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Past

• Webmaster / Developer at Vernon Library Supplies
• Strategic Marketing and Communications at Independant Consultant (Self-employed)
• U.S. Marketing at Cushman & Wakefield, Inc.

• Marketing Director at Mercantile Capital Corporation / Mercantile Commercial Capital

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1 more...

Education

• University of Central Florida
• University of Central Florida - College of Business Administration

Recommended

15 people have recommended Robyn

Connections

500+ connections

Industry

Marketing and Advertising

Websites

• my company's website

Robyn Connelly’s Summary

Web development - AJAX, CSS, DHTML, JAVASCRIPT, PHP, XHTML, XML

Interactive marketing - search engine optimization (SEO), search engine marketing (SEM), eCommerce strategies, social networking, viral marketing.

Dynamic, multi-dimensional, dependable and innovative, with a laser-like focus on exceeding your objectives.

Robyn Connelly’s Specialties:

Front End / Presentation Layer Web Development
eCommerce
Interactive Marketing
SEO, SEM

Robyn Connelly’s Experience

• Director, Marketing

  Integrated Technology Group

  (Privately Held; Information Technology and Services industry)

  September 2009 — Present (3 months)

  Key Duties: Execution and management of marketing strategies including interactive, advertising, direct mail, communications and brand positioning. Also responsible for department management, market research, tracking key marketing metrics and ROI analysis. In the process of developing complete CRM strategy and sales funnel structure.
  
  Tools: Salesforce, MAS 200, Basecamp, Campfire, Twitter, Google Analytics, Dreamweaver, Illustrator, Photoshop, InDesign, Fireworks, WebCEO
  
  The Integrated Technology Group uses its uniquely focused, real-world experience to develop smart and flexible innovative solutions that facilitate and enhance library operations. ITG plays well with others through its commitment to partnership, collaboration, and interoperability.

• Director, Marketing

  Vernon Library Supplies, Inc.

  (Business Supplies and Equipment industry)

  August 2009 — Present (4 months)

  Key Duties: Execution and management of marketing strategies including interactive and e-commerce, advertising, direct mail and brand positioning. Also responsible for department management, market research, tracking key marketing metrics and ROI analysis.
  
  Tools: MAS 200, Basecamp, Campfire, Twitter, Google Analytics, Magento Cart, Magento API, Coda, Dreamweaver, Illustrator, Photoshop, InDesign, Fireworks, WebCEO
  
  Vernon Library Supplies specializes in providing those products that are essential to your library. We are passionate about offering the highest quality products at the best prices, backed by the finest customer support in the business. With 35 years of manufacturing experience in the library market, we look forward to continuing to serve the needs of our library friends for years to come.

• Interactive Marketing, Developer

  Figit, LLC

  (Information Technology and Services industry)

  March 2008 — Present (1 year 9 months)

  Key Duties:
  * Information Architecture (IA), User Interface (UI) structuring, usability research and implementation
  * XHTML, CSS, DHTML, JavaScript, PHP development
  * Interactive Marketing, Social Networking, eCommerce Strategies and Development
  * Search Engine Optimization (SEO), Search Engine Marketing (SEM)
  * Project Management to ensure deadlines, budgets and objectives are met
  
  Skills: AJAX, CSS, Custom eCommerce Development, DHTML, Google Adwords / Adsense Administration, Google Analytics, Google Map API, JavaScript, Moo Tools, PHP, Prototype JS, Scriptaculous JS, SEO, SEM, SERP Manipulation, XHTML, XML, Yahoo! Maps API
  
  Tools: Adobe Dreamweaver, Adobe Fireworks, Adobe Illustrator, Adobe Photoshop, Basecamp, Coda, Campfire, Eclipse, Magento Commerce, Magento Commerce API, Premier, Subversion, Twitter, Visual Source Safe, WordPress, WinCVS
  
  Figit, LLC is an award winning interactive provider that specializes in Rich Internet Applications (RIA) and other Web 2.0 technologies.

• Webmaster / Developer

  Vernon Library Supplies

  (Retail industry)

  January 2009 — August 2009 (8 months)

  Key Duties:
  Responsible for the development and design of new e-commerce site, full integration with accounting system (MAS 200) and payment processing/merchant account, implementation of interactive marketing strategies and viral marketing campaigns.
  
  Skills: CSS, JAVASCRIPT, PHP, XHTML, XML, Google Adwords, Google Analytics, SEO, SEM
  
  Tools: Magento Cart, Magento API, Coda, Dreamweaver, Illustrator, Photoshop, Fireworks, Fetch, WebCEO

• Strategic Marketing and Communications

  Independant Consultant (Self-employed)

  (Self-Employed; Information Technology and Services industry)

  January 2003 — January 2009 (6 years 1 month)

  Strategic Marketing Consulting | Contract Projects
  
  Over the years, my love of entrepreneurship and innovation has led me to take on many clients in many different industries on a consulting basis. My work for them has included advisory council participation, strategic marketing plans, public relations, website development, and much more.

• U.S. Marketing

  Cushman & Wakefield, Inc.

  (Privately Held; Real Estate industry)

  May 2007 — February 2008 (10 months)

  Key Duties:
  * Created new standards for marketing campaigns and media relations allowing for the measurement of ROI
  * Responsible for the strategy and execution for all facets of marketing for the Orlando office
  * Introduced multi-media strategic campaigns for individual brokers and teams
  * Developed annual marketing strategies and goals for individuals, groups and entire office
  * External and internal communications, media relations
  * Brand management, collateral, sales tools, advertising
  * Project management, market research, event planning, vendor relations
  * E-marketing, web development, online marketing, marketing technology
  
  Tools: CoStar, Loopnet, Salesforce, InfusionSoft, ACT, PRweb, Dreamweaver, Photoshop, Illustrator, InDesign, Quark, AerialPro.
  
  Cushman & Wakefield is the world's largest privately held real estate services firm. Founded in 1917, C&W has 191 offices in 58 countries, and 11,000+ talented professionals.

• Marketing Director

  Mercantile Capital Corporation / Mercantile Commercial Capital

  (Commercial Real Estate industry)

  March 2003 — May 2007 (4 years 3 months)

  Key Duties:
  * Led MCC's award-winning marketing department
  * Responsible for marketing, public relations and advertising strategies and execution
  * Hiring and management of marketing staff
  * Managed online marketing efforts, including SEO that resulted in top 10 ranking on Google and extensive SEM campaigns.
  * Spearheaded press initiatives, large-scale event planning and referral program campaigns
  * Acted as marketing consultant to partner Certified Development Companies (CDCs) and Area Correspondent Exclusive (A.C.E.) Brokers
  * Handled marketing technology, websites, graphics and design work
  * Drove the marketing initiatives for the company's expansion nationwide, including a more than 50 step campaign that included direct mail, e-marketing and online marketing.
  
  Mercantile Commercial Capital provides 90% loan-to-cost commercial real estate financing. MCC is one of INC Magazine's Top 500 Fastest Growing Companies in the U.S.
  
  “Robyn takes on more than most women with twice her experience. She is a champion for her clients, her co–workers and the company.”
  
  – Christopher Hurn, President & CEO at Mercantile Commercial Capital, LLC

Robyn Connelly’s Education

• University of Central Florida

  B.S. , International Business/Marketing , 1999 — 2002

• University of Central Florida - College of Business Administration

  B.S. , Business Administration/International Marketing , 1999 — 2002

  Activities and Societies:

  LEAD Scholars Graduate, Zeta Tau Alpha

Additional Information

Robyn Connelly’s Websites:

• my company's website

Robyn Connelly’s Interests:

innovation, playing outdoors (camping, hiking, fishing, gardening), tennis, music, exploring, reading, learning, excessive caffeine intake.

Robyn Connelly’s Honors:

- Winner of the 2007 Orlando Business Journal's Women Who Mean Business "Up and Comers" Award.

- WebCEO Certified Professional Search Engine Marketer

Robyn Connelly’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch