Strategy, Marketing and Alliances Executive
Brazil
- Current
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- Assessor Executivo - Dir. Comercial at CIPA Ind. Com. Part. Ltda.
- Past
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- Marketing and Alliances, Manager at CONTRASTE
- Marketing, Director at Extend Software
- Director, Sales Engineering at Clarent Corporation
- Assessor de TI - Dir. Comercial at Embratel
- Education
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- PUC/RJ
- Universidade Cândido Mendes
- Faculdades Integradas Anglo Americano
- Recommended
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18 people have recommended Robson - Connections
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249
connections
- Industry
- Information Technology and Services
Robson Lelles’s Summary
* Marketing Executive, committed to creation, development and implementation of strategic planning, branding, press relationship and product re-engineering for worldwide market, conquering real revenue increase.
* Lead Generation: Development and deployment, reaching 50 leads/month, through seminars, workshops and trade shows.
* Press Relationship: Establishment and strengthening, through straight and positive positioning, resulting in 12 releases per month along the last three years, overcoming the competence rates in more than 30%.
* International Trade Relationship: Establishment and strengthening through OEM agreement with relevant Business Analytics Technology international providers, reaching 20% total revenue from software exportation to USA, Canada, Europe and Asia.
* National Trade Relationship: Establishment and strengthening through partnership agreements with complimentary segments companies - telecommunication, data mining - in order to widen business opportunity through the offer of bundle solutions.
* Sales Engineering Director, Latin America, committed to projects and commercial proposals for telecommunication services providers and corporate market in Latin America, deploying regional sales offices in Argentina, Brazil, Colombia and Mexico.
* 24-year experience in projects co-ordination in Telecommunications and Information Technology.
* Information Technology, Process Management and Quality Management Support for Embratel's Large Accounts Regional Sales Directory in Rio de Janeiro.
* Technical Consulting for Embratel's Sales Office in Rio de Janeiro.
* Presentation skills: planning, implementation, showing, bilingual.
* Losango Award '92 Winner, sponsored by "CNDL" (National Retail Directors Confederation), with the work "Multimedia Shopping: Transition Mechanism for the Bookstore's Market".
Robson Lelles’s Specialties:
* Holistic and Systemic Vision
* Business Intelligence
* Large experience in Telecommunication and Information Technology Market.
* Strategic, Tactic and Operational Planning.
* Team Leadership.
* Orientation to Objectives and Goals.
* Vision of Future.
Robson Lelles’s Experience
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Assessor Executivo - Dir. Comercial
CIPA Ind. Com. Part. Ltda.
(Privately Held; 51-200 employees; Commercial Real Estate industry)
September 2006 — Present (2 years 11 months)
Assessor Executivo da Diretoria Comercial, responsável pela especificação, implantação e gestão do modelo de Inteligência de Negócios da empresa.
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Marketing and Alliances, Manager
CONTRASTE
(Privately Held; 51-200 employees; Information Technology and Services industry)
January 2004 — January 2005 (1 year 1 month)
* Marketing and Alliances, Manager, reporting directly to the Executive Director and owner.
* Committed to design and deploy the Marketing and Alliances area.
* Established partnership agreements with main technology providers - like IBM, BEA, Tibco - as systems integrator for Brazil and Latin America, leading certification processes, sales and technical team training, and new products development.
* Designed, deployed and coordinated the market communication process, so that Contraste became a recognized and respected brand in the national and Latin American systems integration sector, resulting in 100% sales increase in 2004 and equivalent pipeline for 2005, as well as 26 press releases published by the specialized media within one year.
* Established the entry point into the international market through the participation in the negotiation of one project consortium in the USA and two in Mexico which demanded fluency in English and Spanish. -
Marketing, Director
Extend Software
(Privately Held; 51-200 employees; Information Technology and Services industry)
January 2002 — January 2004 (2 years 1 month)
* Marketing Director, committed to creation, development and implementation of strategic planning, branding, press relationship and product re-engineering for worldwide market, conquering 32% real revenue increase in 2002 and 35% in 2003.
* Lead Generation: Development and deployment, reaching 50 leads/month.
* Press Relationship, resulting in 12 releases per month along the last two years, overcoming the competence rates in more than 30%.
* International Trade Relationship: OEM agreement with relevant international IT providers, reaching 20% total revenue from software exportation to USA, Canada, Europe and Asia.
* Mentor of agreements with government financial entities aiming the offer of financing for Business Analytics solutions to the customers.
* Planning and coordination of institutional (focused on invigoration of the institutional image and branding) and commercial events (focused on lead generation).
* Host for international partners in visit to Brazil. -
Director, Sales Engineering
Clarent Corporation
(Public Company; 1001-5000 employees; CLRN; Information Technology and Services industry)
September 1999 — September 2001 (2 years 1 month)
* Area Director, Sales Engineering, Latin America, committed to increase market share of Clarent's IP Telephony solutions throughout Latin America countries. Reporting to Area Vice President, Sales. In charge of RFP/RFI responding and prospects.
* Performance in Sales Summits with suppliers and international partners, as exhibitor and defender of the commercial interests of the Latin-American area. -
Assessor de TI - Dir. Comercial
Embratel
(Public Company; 10,001 or more employees; EBTL; Information Technology and Services industry)
October 1983 — September 1999 (16 years)
* Strategic planning, process, quality and IT management for Large Accounts Sales Directory, supporting sales, customer service and technical consulting processes.
* I mapped and optimized technical consulting processes for Rio de Janeiro Sales Office, resulting in 66% in Complex Bid Modeling Average Time (from 60 days to 20 days).
* I joined the Supervisor Team for the outsourced implementation of the Optical Cable Unisur's Administration system.
* I managed the integration of the International Transmission Management Centers in Rio de Janeiro and São Paulo, via a LAN-based computer system that reduced to 30% the time spent in circuitry recovery.
* I reduced from 14 days up to 8 minutes, with zero error performance, the time spent to process and transfer International Circuitry Monthly Faults data to the International Billing processes.
* I increased in 7 years (March, 1997) the Metaconta International Switch life cycle, which resulted in plus 35% in its total life cycle.
Robson Lelles’s Education
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PUC/RJ
MBA , Marketing , January 1993 — December 1993
Average grade: 9.4 (1-10 scale)
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Universidade Cândido Mendes
BSC , Administration , January 1989 — December 1992
Awarded with Academic Honor Medal in 1992.
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Faculdades Integradas Anglo Americano
BSC , Computer Science , 1986 — 1988
- Activities and Societies:
- Founder and first president of Students Directory.
Additional Information
Robson Lelles’s Interests:
Marketing, Strategic Planning, I.T., Telecommunication.
Robson Lelles’s Groups:
CRA/RJ, CREA/RJ.
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SalesLab -
Ruby on Rails -
EMBRATEL -
Leadership Think Tank -
Renewable Energy Network -
Market Research Global Alliance (MRGA) -
The “Metha” Internet -
CustomersForever / Clientes Para Siempre -
Telecom Executives Business Network -
IAG Master Alumni -
Balanced Scorecard and Dashboard -
Balanced Scorecard Practitioners Global Network -
STRATEGY PROFESSIONALS NETWORK -
ASSOCIAÇÃO DE EXECUTIVOS DO BRAZIL / BRASIL -
Latin America Network -
BRASIL: VAGAS EXECUTIVAS -
Business Rules -
Ética - Profissionais Éticos -
Rio de Janeiro In -
Innovate the Future
Robson Lelles’s Honors:
* 1992: Losango Awards - Monography on Retail Sector.
Winner Title: "The Multimedia Store: A Transition Model for Bookstores Market" by Robson Lelles.
* 1995: Saraiva Bookstore implements the first multimedia store in Brazil, naming it "Saraiva Megastore". The new store rapidly reached 60% of total revenue among all other stores and nowadays that model is implemented in the totality of their stores.
Robson Lelles’s Contact Settings
Interested In:
- career opportunities
- job inquiries
- expertise requests
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- reference requests
- getting back in touch
