Rob Schmelz

Current

E-Commerce Manager of www.centralrestaurant.com at Central Restaurant Products

Past

General Manager of E-Commerce at eVanity.com
Director of B2C Online Sales and Marketing at doitbest.com
Business Owner, Operations Manager, Marketing Manager at GarrettOutdoors.com (Sole Proprietorship)

E-Commerce Manager, Category Manager, Product Manager at Innotek Inc.

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Education

Ball State University
Indiana University Bloomington

Recommended

15 people have recommended Rob

Connections

153 connections

Industry

Retail

Websites

Rob Schmelz’s Summary

I am an experienced E-Commerce manager and have worked with many of the latest technologies and companies to grow several online retail businesses.

- I have experienced success in the online marketing area for many years through SEO, PPC, and CSE
- I have worked with various project teams to integrate many major web components like: Endeca search and navigation, Scene 7, Market Live, Order Motion, Bazaar Voice Ratings and Reviews, Nextopia Search and Navigation, Power Reviews, MapQuest store locators, Channel Advisor (PPC and CSE), Channel Intelligence (CSE), Clickable (PPC Administration tool), Paymentech, RBS, and Authorize.net payment solutions
- I have directed many site flow projects to help grow KPIs for Sales, Conversion Rate, Increased Ship-to-Store orders, and Increased Ship-to-Store sales
- I have directed several iniatives to increase email marketing campaigns to increase Open Rate, Click Through Rate, and Increased sales

Rob Schmelz’s Specialties:

Endeca, Market Live, Nextopia, Google Analytics, Online Merchandising, Scene7, SEO, Online Advertising (CSE and PPC), Multi-Channel Integration (Store, Internet & Catalog), Ship-to-Store, Channel Advisor, Channel Intelligence, Product Rating Systems, Bazaar Voice, Power Reviews, Multi-Warehouse Integrations, B2B, B2C, Data Enrichment, Data Optimization and Integration, Store Locators, MapQuest, Online Payment System Integration, Gift Card Integrations, Online Rewards Integration

Rob Schmelz’s Experience

E-Commerce Manager of www.centralrestaurant.com

Central Restaurant Products

(Privately Held; 51-200 employees; Restaurants industry)

October 2008 — Present (10 months)

Responsible to the growth of the online channel for Central Restaurant Products.
General Manager of E-Commerce

eVanity.com

(Retail industry)

May 2008 — September 2008 (5 months)
Director of B2C Online Sales and Marketing

doitbest.com

(Privately Held; 501-1000 employees; Retail industry)

June 2005 — May 2008 (3 years)

- Grew the Do it Best Corp E-Commerce program which allows its stores to sell as affiliates on doitbest.com.
- Worked directly with internal and external (Crowe Chizek) web design and IT teams, as well as other internal departments to provide incoming and outgoing info to maintain the online catalog and orders
- Researched, recommended and implemented opportunities for growth in sales, service, or functionality
- Directed the email marketing initiative utilizing an e-commerce specialist, Exact Target, advertising components, and the Graphics team
- Utilized marketing partners to develop, implement, and manage promotions to increase traffic including: Google AdWords, Yahoo Search Marketing, Microsoft AdCenter, Ask.com, Channel Intelligence, Shopzilla.com, and Pricegrabber.com
- Launched Endeca Search and guided navigation, Bazaarvoice consumer product ratings system, Easy2 Technologies, new look and feel, increasing the ease of use on the site
Business Owner, Operations Manager, Marketing Manager
GarrettOutdoors.com (Sole Proprietorship)

(Sole Proprietorship; 1-10 employees; Sporting Goods industry)

June 2003 — June 2005 (2 years 1 month)

Business Owner for an internet based business that mainly sold electronic pet products. I was responsible for all aspects of the business including web design, marketing, order fulfillment (typically dropship), and accounting.
E-Commerce Manager, Category Manager, Product Manager

Innotek Inc.

(Retail industry)

1996 — 2003 (7 years)

As the E-Commerce ManagerI was responsible for the creation and development of the Innotek brands across the internet. This included separately branded websites like innotek.net, pet-products.com, smartdogpro.com, and sportdog.com. In the late 90s this position was new for every industry, yet we were innovating in ways to reduce the call center phone volume with increased information that was easily available and searchable on the websites. We also were one of the first companies to produce a high and low resolution image and content library for retailers that sold the Innotek brands.
As a Category and Product Manager, I was responsible for all of the areas of product management at various stages of my career. I was responsible for the project management of new labeling, packing, and new product requests and innovation.