
Owner | OptaDesign Ltd
Cambridge, United Kingdom

Owner | OptaDesign Ltd
Cambridge, United Kingdom
20 years as a Typographic Designer for print and screen: designing clean, easy-to-use, attractive and effective identity systems, marketing communications, information and graphic design for print and the web.
Academic publishing, telecoms, hi-tech start-ups, university departments, software developers.
(Government Agency; Telecommunications industry)
November 1997 — Present (12 years 2 months)
At OptaDesign we see no conflict between quality design and practical solutions.
OptaDesign was established in 1997. The partners handle all client briefs and design work themselves – ensuring commitment, consistency and client confidence.
Our clients come to us for company identity, exhibition, marketing communications, web and print design. The vast majority of our work comes through recommendation, as we specialize in bespoke design for discerning clients, delivered with the highest level of personal service.
The best brands never start out with the intent of building a great brand. They focus on building a great (and profitable) product or service and an organisation that can sustain it. We just help them on their way...
(Non-Profit; 201-500 employees; Publishing industry)
January 1995 — November 1998 (3 years 11 months)
Humanities, Science, Technology & Medicine groups. Responsible for over 170 titles a year, including highly-illustrated complex text designs and cover design. Managed a team of freelance designers, working both locally and abroad. Special responsibility for the development of design standards as part of the Design Review, and the Cambridge brand in the UK and USA.
(Privately Held; 1-10 employees; Design industry)
1994 — 1994 (less than a year)
BA , Typography & Graphic Communications
Design and architecture, road cycling and mountain biking, painting, learning Czech.
Association Typographique International (ATypI)