
Direct Marketing Consultant
Orange County, California Area

Direct Marketing Consultant
Orange County, California Area
Direct Marketing Consultant responsible for sales campaigns, product launch, lead generation, funnel mechanism, sales organization, closing tools and tactics, customer loyalty and overall analytics including Taguchi testing.
Creative Director responsible for artists, photographers, videographers, designers, copywriters, printers, mailing houses, lists houses, media departments, producers, directors and others.
Able to build and manage marketing and sales departments, especially in investor-funded start-ups or other growth companies.
Creative Director, Marketing Director, Team Builder and Leader, P&L, Alliances and Partnerships, Marketing Strategy, Marketing Execution, Negotiations, Communications, Integrated Marketing, CRM, Customer Loyalty, Product Launch, Product Positioning, Consultative Selling, Direct Response Copywriting, All Media (Online/Offline)
(Marketing and Advertising industry)
2001 — Present (8 years )
Direct response marketing firm specializing in B2B, B2C and high-tech companies.
Director of Marketing, Creative Director or Marketing Consultant to client companies spanning consumer products, professional services, software developers, SaaS companies, industrial distributors, publishers, health insurance organizations and non-profits.
(Public Company; BOBJ; Computer Software industry)
1999 — 2001 (2 years )
(Computer Software industry)
1997 — 1999 (2 years )
(Public Company; NOVL; Computer Software industry)
1992 — 1997 (5 years )
direct response marketing, online marketing, marketing strategy, marketing consulting, results oriented marketing, sales and marketing
Direct Marketing Association
eMarketing Association
Business Development Institute
Contributor to "The Well-Fed Writer: Back For Seconds" by Peter Bowerman
Author, "Southern Sky" (travel memoir)
Author, "Drive Fast, No Tickets" (non-fiction)