Rob Rutkowski ~ rob@fierceselling.com

Current

• Marketing Director, Creative Director at Fierce Selling Systems, LLC

Past

• Senior AE at Business Objects
• Senior AE at Seagate Software
• AE at Novell

see less...

Education

• Michigan State University
• Avondale High School

Recommended

6 people have recommended Rob

Connections

63 connections

Industry

Marketing and Advertising

Websites

• My Company
• My Portfolio
• My Blog

Rob Rutkowski ~ rob@fierceselling.com’s Summary

Accomplished Creative Director and Marketing Director for Growth and Start-up Companies or Agencies

Creative Director who guides teams (agency or in-house) to develop effect selling campaigns. Expert manager of creative production resources including artists, photographers, videographers, designers, copywriters, printers, mailing houses, lists houses, media departments, producers, directors and others.

Business trained Marketing Director focused on building entire sales campaigns involving product launch, lead generation, funnel mechanism, sales organization, closing tools and tactics, customer loyalty and overall analytics including Taguchi testing.

Twenty years of copywriting, creative/marketing/sales team management. Able to build and manage marketing and sales departments, especially in investor-funded start-ups or other growth companies.

Driven Account Diplomat able to manage complex customers and stake holders, balance expectations, and deliver the goods, on-time and under budget.

Adaptable, utility player who can roll up sleeves, put in the hours and switch gears from sports teams to cold creams in seconds.

Rob Rutkowski ~ rob@fierceselling.com’s Specialties:

Creative Director, Marketing Director, Team Builder and Leader, P&L, Alliances and Partnerships, Marketing Strategy, Marketing Execution, Negotiations, Communications, Integrated Marketing, CRM, Customer Loyalty, Product Launch, Product Positioning, Consultative Selling, Direct Response Copywriting, All Media (Online/Offline)

Rob Rutkowski ~ rob@fierceselling.com’s Experience

• Marketing Director, Creative Director

  Fierce Selling Systems, LLC

  (Marketing and Advertising industry)

  2001 — Present (7 years)

  Founder of this direct response marketing firm specializing in B2B, B2C and high-tech companies.
  
  Director of Marketing, Creative Director or Marketing Consultant to client companies spanning consumer products, professional services, software developers, SaaS companies, industrial distributors, publishers, health insurance organizations and non-profits.

• Senior AE

  Business Objects

  (Public Company; 1001-5000 employees; BOBJ; Computer Software industry)

  1999 — 2001 (2 years)

• Senior AE

  Seagate Software

  (Privately Held; 501-1000 employees; Computer Software industry)

  1997 — 1999 (2 years)

• AE

  Novell

  (Public Company; 5001-10,000 employees; NOVL; Computer Software industry)

  1992 — 1997 (5 years)

Rob Rutkowski ~ rob@fierceselling.com’s Education

• Michigan State University

• Avondale High School

Additional Information

Rob Rutkowski ~ rob@fierceselling.com’s Websites:

• My Company
• My Portfolio
• My Blog

Rob Rutkowski ~ rob@fierceselling.com’s Interests:

direct response marketing, online marketing, marketing strategy, marketing consulting, results oriented marketing, sales and marketing

Rob Rutkowski ~ rob@fierceselling.com’s Groups:

Direct Marketing Association
eMarketing Association
Business Development Institute

•    Novell Alumni
•    California Spartans
•    eMarketing Association Network
•    WordPerfect Corp. Alumni
•    Business Development Institute (BDI)

Rob Rutkowski ~ rob@fierceselling.com’s Honors:

Contributor to "The Well-Fed Writer: Back For Seconds" by Peter Bowerman
Author, "Southern Sky" (travel memoir)
Author, "Drive Fast, No Tickets" (non-fiction)

Rob Rutkowski ~ rob@fierceselling.com’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch