
Marketing Director and Creative Director
Greater Los Angeles Area

Marketing Director and Creative Director
Greater Los Angeles Area
Accomplished Creative Director and Marketing Director for Growth and Start-up Companies or Agencies
Creative Director who guides teams (agency or in-house) to develop effect selling campaigns. Expert manager of creative production resources including artists, photographers, videographers, designers, copywriters, printers, mailing houses, lists houses, media departments, producers, directors and others.
Business trained Marketing Director focused on building entire sales campaigns involving product launch, lead generation, funnel mechanism, sales organization, closing tools and tactics, customer loyalty and overall analytics including Taguchi testing.
Twenty years of copywriting, creative/marketing/sales team management. Able to build and manage marketing and sales departments, especially in investor-funded start-ups or other growth companies.
Driven Account Diplomat able to manage complex customers and stake holders, balance expectations, and deliver the goods, on-time and under budget.
Adaptable, utility player who can roll up sleeves, put in the hours and switch gears from sports teams to cold creams in seconds.
Creative Director, Marketing Director, Team Builder and Leader, P&L, Alliances and Partnerships, Marketing Strategy, Marketing Execution, Negotiations, Communications, Integrated Marketing, CRM, Customer Loyalty, Product Launch, Product Positioning, Consultative Selling, Direct Response Copywriting, All Media (Online/Offline)
(Marketing and Advertising industry)
2001 — Present (7 years)
Founder of this direct response marketing firm specializing in B2B, B2C and high-tech companies.
Director of Marketing, Creative Director or Marketing Consultant to client companies spanning consumer products, professional services, software developers, SaaS companies, industrial distributors, publishers, health insurance organizations and non-profits.
(Public Company; 1001-5000 employees; BOBJ; Computer Software industry)
1999 — 2001 (2 years)
(Privately Held; 501-1000 employees; Computer Software industry)
1997 — 1999 (2 years)
(Public Company; 5001-10,000 employees; NOVL; Computer Software industry)
1992 — 1997 (5 years)
direct response marketing, online marketing, marketing strategy, marketing consulting, results oriented marketing, sales and marketing
Direct Marketing Association
eMarketing Association
Business Development Institute
Contributor to "The Well-Fed Writer: Back For Seconds" by Peter Bowerman
Author, "Southern Sky" (travel memoir)
Author, "Drive Fast, No Tickets" (non-fiction)