Principal Designer at IMshopping
San Francisco Bay Area
Principal Designer at IMshopping
San Francisco Bay Area
A power user of Photoshop and Illustrator, proficiency in Flash, Dreamweaver, Image-ready, and a variety of many other graphic programs. Thorough understanding of web design tools and techniques, including HTML, graphic optimization, animation techniques, mood boards, storyboarding, and mental modeling. Strong team and client leadership, and the ability to multi-task and manage my workflow in a project time critical environment. Facilitated and established process and communication about design with over 20 of the worlds largest brands at 6 different locations on both the west and east coast and Europe throughout Time Warner.
User Interface Design / Graphic Design - Usability Testing - High/ Low fidelity prototyping, Human Information Processing - Field Studies / Contextual Inquiry - Web-based Applications - Heuristic Evaluation - Task Analysis - Experimental Design and Methodology - Accessibility - Use case scenarios - Concept modeling.
(Internet industry)
January 2009 — Present (7 months)
User experience design - Visual design - Concept creation
(Public Company; 10,001 or more employees; YHOO; Internet industry)
March 2007 — January 2009 (1 year 11 months)
Interaction design, Visual design and prototyping. Worked in the social UED group supporting Yahoo! membership and various other projects.
• Led strategic design efforts for Yahoo! by providing hands-on design that helped accomplish the vision for OpenID and membership priorities.
• Oversaw the work of more junior designers on the team
• Successfully communicated conceptual ideas, design rationale and the specifics of user centered design process for social ued team.
• Produce storyboards, scenarios, design prototypes, and design specifications on various projects.
• Collaborated daily with product managers, marketing specialists, engineers
• Work directly with web front end developers to produce a clean fit and finished product.
• Ensured design consistency with other Yahoo properties
(Public Company; TWX; Internet industry)
November 1998 — October 2007 (9 years)
I worked the majority of my early years in design at AOL through the acquisition of Time Warner. I worked on products such as AOL Shopping, AOL Calendar, Netscape Calendar, AOL client 6,7,8, Instant messenger, and My AOL redesign along with Magnet. Of course various partnerships with a range of clients from coca-cola,
to CNN , HBO and Google.
(Privately Held; 51-200 employees; Internet industry)
August 1999 — December 1999 (5 months)
Part of a small team designing and implementing the first online calendar that was eventually bought and used today by AOL. We created Netscape Calendar, AOL Calendar, and various widgets and mobile calendars for the company and its partners such as Compuserve.
(Public Company; 5001-10,000 employees; Computer Software industry)
May 1995 — September 1997 (2 years 5 months)
• Represent the "user experience," translate customer requirements into defined specifications and inspire the Engineering team to develop the right product.
• Own the design of the most impactful user interface – related features and review specifications.
• Work with User Research and Product Manager to translate business and marketing goals into the best software solutions for our business.
• Develop and maintain design mockups, usage scenarios, prototypes, specifications, navigation maps and other design documents.
• Work with feature development teams to make sure that the workflow reflects the customer’s needs and ensure consistency among features.
• Develop expert-level knowledge of competitive and complementary products and bring new ideas to the team.
• Define innovative user interfaces and interaction styles which result in improved user productivity.
(Public Company; Internet industry)
March 1994 — November 1996 (2 years 9 months)
- Participates in the design of creative projects from the development of initial comps through final delivery
- Manages projects for brand consistency
- Collaboratively develops Design Briefs to define all functional and aesthetic requirements of assignments
- Designs/Produces final art, making sure it meets the specifications and requirements of the project
- Archiving and file management.
BA , BA Graphic Design Minor in Behavioral Science , 1991 — 1995
While studying for my degree I focused also on psychology and behavioral science. I also have a certification as an E-pro for internet real estate technologies. Continuing education in real estate as a hobby.
I am interested in all kinds of new design, technology and cool innovative things. I play flamenco guitar, love to do the sport thing, and love to be a people person Currently I work as a realtor for Del Valle Realty and Loans as a hobby.
AIGA, SIGCHI, SJSU Alum, and other various interaction design groups that are probably to small to mention. I try to join as many avenues as I can on the web in order to keep up to date with the new trends and directions.
Various Time Warner design awards and mentions.