Search Marketing & Adwords Consultant at PPC Promotion Ltd
- Coventry, West Midlands, United Kingdom (Coventry, United Kingdom)
- Marketing and Advertising
Rob McGonigle's Overview
- Search Marketing & Adwords Consultant at PPC Promotion Ltd
Rob McGonigle's Summary
Rob has completed 9 years of delivering Google Adwords managed services for a range of clients as funded assistances and over the last 4 years in his own business.
The pace of changes generated by Google Adwords, Google Analytics, Google+, etc., has continued to accelerate in 2013. The move to Enhanced Campaigns has introduced opportunities and a lot more to be managed. Phone numbers in your Ad text are not disapproved but the new Call Enhancements work well on mobile with much better reporting. Google Shopping listings will soon be paid only. There are some fiddly things to set-up so that you can control your bids and get full visibility of product listings on your Analytics.
PPC Promotion are managing over £50k per month of Adwords spend in the UK and for Global brands based in the UK, Greece & Turkey.
Rob's in-depth experience helping Small to Medium Engineering Enterprises with b2b ecommerce has led to him specialising in Search Engine Optimisation and Search Engine Marketing, e.g. Google AdWords. Rob has published on the use of Google Adwords as a market research tool & has supervised MSc research projects that have used Adwords as a research methodology.
Rob has captured the experience of the CCM online collaboration tools and evaluated the additions to Google and Microsoft's online suites of applications as intranets, extranets and easy-to-change collaborative websites.
Search Marketing including pay-per-click, PPC Google Adwords, and Search Engine Optimisation.
Tracking business performance using Analytics and visitor behavior to improve conversion rates.
Collaborative computing 'in the cloud' using Google Sites, Microsoft Office Live 365 etc.
Migration strategies for re-branding and changing website hosting.
Rob McGonigle's Experience
Search Marketing & Adwords Consultant
Privately Held; Myself Only; Marketing and Advertising industry
January 2009 – Present (5 years 10 months) Coventry
Providing Adwords Marketing with the UK English voice.
PPC Promotion offers Adwords setup and complete Adwords Managed Campaign services.
We find that these ongoing services also require analysis of the client's website as even excellent landing pages can be let down by the small details. Adding Google Analytics allows PPC Promotion to meet our mission, to add value, by improving conversions.
October 2003 – December 2008 (5 years 3 months)
Principle Development Engineer
May 1998 – January 2002 (3 years 9 months)
Rob McGonigle's Skills & Expertise
- Google Adwords
- Google Analytics
- Online Marketing
- Web Analytics
- Small Business
- Digital Marketing
- Keyword Research
- Landing Page Optimization
- Conversion Optimization
- Organic Search
- Google Webmaster Tools
- Search Advertising
Rob McGonigle's Education
Rob McGonigle's Additional Information
Google Adwords. Google Analytics for Conversion tracking Search marketing. Collaborative spaces. Migration strategies for website re-hosting & re-branding.
- Groups and Associations:
IEEE, MIEEE Institute of Knowledge Transfer, MInstKT.
Contact Rob for:
- expertise requests
- business deals
- reference requests
- getting back in touch