Rob Mansfield

Rob Mansfield

Content, SEO and Social Media Expert

Brighton, United Kingdom

Current
  • Web Consultant at Freelance (Sole Proprietorship)
Past
  • Senior Content Manager on www.goodtoknow.co.uk at IPC Media
  • Senior Editor, Youth at AOL UK
  • Launch Editor, Eleven at AOL UK
  • Freelance Writer/Editor (Self-employed)
  • Editor at Emap
  • Chief Sub Editor at Two-Can Publishing
  • Editor at The Publishing Team
  • Editor at BEAP - now Puzzler Media
  • Conference/Editorial Assistant at Horizon House Publications
Education
  • The University of Sheffield
  • Whitgift
Connections
338 connections
Industry
Online Media

Rob Mansfield’s Summary

I'm a senior digital media professional with more than 5 years of online experience and 10 years on national magazines.

I have proven cross-genre experience, first-class SEO and analytics skills, leadership capabilities and a solid journalistic background.

A customer-focused, multi-skilled specialist dedicated
to ensuring that users reach and enjoy creative, compelling content. I possess excellent interpersonal, communication and negotiation skills, the ability to influence decisions and to develop positive relationships both internally and externally.

Rob Mansfield’s Specialties:

Content management
SEO
Web analytics
Social media
Editing, commissioning and writing for print and online
Youth, health, family, relationships, entertainment and women's markets
Development of ideas and audience propositions
HTML, Photoshop,
Excellent French and German; good Russian, Swedish and Italian,
User experience development and execution,
Employee representation


Rob Mansfield’s Experience

  • Web Consultant

    Freelance (Sole Proprietorship)

    (Sole Proprietorship; Online Media industry)

    September 2009Present (3 months)

  • Senior Content Manager on www.goodtoknow.co.uk

    IPC Media

    (Public Company; TWX; Publishing industry)

    August 2007September 2009 (2 years 2 months)

    Overseeing content management and future development of mass-market women's website http://www.goodtoknow.co.uk
    - Currently specialising in health, family, sex & relationship areas, plus expansion of user-generated content and video

  • Senior Editor, Youth

    AOL UK

    (Public Company; 201-500 employees; Online Media industry)

    November 2004August 2007 (2 years 10 months)

    Operational lead for AOL's Youth offering and manager of the programming team, which kind of means I'm "down with the kids". Responsible for strategic and programming plans, product development and integration as well as delivery against performance and revenue targets and making the internet fun!

  • Launch Editor, Eleven

    AOL UK

    (Public Company; 201-500 employees; Online Media industry)

    August 2006February 2007 (7 months)

    - Launch editor for Eleven, the women's coffee-break area on AOL UK (http://eleven.aol.co.uk), containing a fun mix of celeb gossip, games, fashion and funny videos
    - I was the programming lead and main partner liaison, helping to build an instant success with a large, engaged audience (more than 500K unique visitors and 3m page views in the first six months)

  • Freelance Writer/Editor

    Self-employed

    (Self-Employed; Writing and Editing industry)

    March 2003April 2005 (2 years 2 months)

    - Provided freelance cover at Commissioning and Features Editor level on magazines, such as Radio Times, New Woman, 3am magazine, new!, Mizz, Wanadoo's icircle.co.uk
    - Wrote articles for a variety of magazines: Glamour, Marie Claire, Company, Zoo, bliss, 19, Sainsbury's and many more
    - Was part of the small award-winning team behind the BBC's Songs Of Praise magazine

  • Editor

    Emap

    (Public Company; Publishing industry)

    January 1999March 2003 (4 years 3 months)

    Features Editor - more! magazine (2001-2003)
    - Managed a team of three writers
    - Commissioned and edited the features content for the fortnightly title

    Chief Sub Editor/writer - LOOKS magazine (1999-2001)
    - Edited the entire monthly magazine
    - Enabled the smooth-running of the magazine's entire production, from raw copy, through to pre-printing stage
    - Wrote regular style and celebrity-based features

  • Chief Sub Editor

    Two-Can Publishing

    (Privately Held; Publishing industry)

    October 1997December 1998 (1 year 3 months)

    I was the glue that held together the weekly Young Telegraph newspaper and fortnightly magazine Disney's Big Time.
    This involved, among other things, editing and writing, and interviewing some of the top pop acts of the day, including 5ive, 911 and B*witched

  • Editor

    The Publishing Team

    (Privately Held; 11-50 employees; Publishing industry)

    July 1996October 1997 (1 year 4 months)

    Responsibilities included editing a variety of customer magazines, for companies such as Sky, House Of Fraser, Alliance and Leicester and Flightbookers. I wrote, commissioned and edited copy, liaised with clients and pitched for new business

  • Editor

    BEAP - now Puzzler Media

    (Publishing industry)

    March 1995July 1996 (1 year 5 months)

    Editor of a variety of puzzle magazines, including Logic Problems and Wordsearch

  • Conference/Editorial Assistant

    Horizon House Publications

    (Privately Held; 51-200 employees; Telecommunications industry)

    July 1994March 1995 (9 months)

    Temporary contract, working on Telecommunications magazine and organising Telecom 94, an international telecoms conference in Turin, Italy


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