Sr. Account Manager, Client Services
San Francisco Bay Area
- Current
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- Sr. Account Manager, Client Services at Turn at Turn Inc.
- Owner at Ludlow Concepts
- Past
- Education
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- California State University-East Bay
- Diablo Valley College
- Recommended
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4 people have recommended Rob - Connections
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192
connections
- Industry
- Internet
- Websites
Rob Ludlow’s Experience
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Sr. Account Manager, Client Services at Turn
Turn Inc.
(Privately Held; 11-50 employees; Internet industry)
June 2006 — Present (2 years 7 months)
RESPONSIBLE FOR:
• Managing strategic relationships with a wide variety of clients across the spectrum of web advertisers, agencies and publishers in a CPA (cost per action) advertising network environment.
• Leveraging state of the art advertiser and publisher interfaces and reporting to drive conversion volume for advertisers and/or improved ECPMs for publishers.
• Managing the day to day functions of advertiser campaigns and/or network publisher operations.
• Working closely and collaboratively with the Sales and Business Development teams to deliver best of breed customer service, ad conversion volume and industry leading publisher ECPMs.
• Playing a key role in recommending strategies for revenue generation via bid management, creative and/or landing or publisher page optimization, and driving ongoing client participation.
• Educating advertisers and publishers about Turn's next generation tools and how they can be leveraged to solve their goals and objectives. -
Owner
Ludlow Concepts
(Internet industry)
January 2000 — Present (9 years)
• Created and managed a portfolio of more than 30 websites serving over 6 million pageviews / month.
• Leveraged diverse skills in web technology, SEO, SEM, marketing, data analytics, project management, product management and online monetization strategies.
• Designed and managed PPC / CPC / CPM / CPA and affiliate programs utilizing experience with Google Adsense / Adwords, Commission Junction, FastClick, and others.
• Managed local teams and outsourced service providers for everything from community management to programming and website design. -
Client Services Associate
Ask.com
(Public Company; 501-1000 employees; Internet industry)
July 2005 — June 2006 (1 year)
· Maintained all day-to-day operations associated with existing PPC / CPC advertising campaigns, including campaign implementation, optimization, and reporting.
· Acted as the point person for customer questions and concerns including reporting requests, improvement of campaign ROI, and billing/invoicing inquiries.
· Developed and grew existing client relationships within a specific territory.
· Worked alongside territory-aligned sales teams to ensure complete satisfaction. -
Product Manager
usDocuments, Inc.
(Privately Held; 1-10 employees; Legal Services industry)
January 2003 — January 2004 (1 year 1 month)
· Created and maintained SEO and SEM campaigns while leveraging analytical skills to track and modify advertising campaigns to ensure the highest ROI.
· Assisted in the development of the usDocuments, Inc. Pre-Franchise website.
· Provided support on both technical and non-technical levels in resolving issues resulting in increased customer satisfaction and retention.
· Supplied the talent, initiative, and interpersonal skills necessary to bring products and services to the consumers using traditional and online sales, marketing, and advertising techniques. -
Help Center Analyst
Nextel
(Public Company; NXTL; Telecommunications industry)
June 1999 — May 2000 (1 year)
· Supported desktop applications, network printing / logins, desk phone / voicemail, and other general desktop concerns. Performed second level support for Oracle, Vantive and Tris.
· Played a significant role in the training of new Help Center Analysts.
· Chosen to do quality testing on the new “Agent Stats” software for monitoring analyst activity.
· Project manager in the development of the “Help Center Case Base” and also designed and created the project web site.
Rob Ludlow’s Education
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California State University-East Bay
BA, Business Management / Finance
While at school Rob created www.reviewum.com, a site for students to get and make professor reviews. Rob was also an intern for the Vice President Of Administration and Finance at CSUEB and managed the project of registering the college's service and trademarks.
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Diablo Valley College
AA,
Additional Information
Rob Ludlow’s Websites:
Rob Ludlow’s Interests:
Entrepreneurial Opportunities, Technology/Gadgets, Wakeboarding, Family, Most Sports and Personal, Family, and Financial Enrichment.
Rob Ludlow’s Honors:
Eagle Scout - Boy Scouts Of America
Rob Ludlow’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
