Greg Robleto

Current

• Senior UX Designer at The Motley Fool
• Board of Directors at Delaware Shakespeare Festival

Past

• Managing Director at Delaware Shakespeare Festival
• Senior Web Designer at Diamond Technologies
• Web Designer at Emeron, Inc

see less...

Education

• University of Delaware

Recommended

2 people have recommended Greg

Connections

157 connections

Industry

Internet

Websites

• My Website
• My Portfolio
• My RSS feed

Greg Robleto’s Summary

Web professional with over 10 years experience skilled at designing and building web sites, passionate about finding strategies to assure that those web sites will work.

Greg Robleto’s Specialties:

User Experience Design, Web Site and Email Development, Web Form Design, Information Architecture,Online Customer Experience Strategy, Redesigning Large-Scale Web Sites, Usability, Agile Development, Creative Leadership and Direction, XHTML/CSS Design, Wordpress Template Design, Design Presentations, Project Proposals

Greg Robleto’s Experience

• Senior UX Designer

  The Motley Fool

  (Privately Held; 51-200 employees; Financial Services industry)

  January 2006 — Present (2 years 7 months)

  Designing the Foolish Experience at The Motley Fool:
  • Led strategy and design initiatives for new projects.
  • Translated business requirements into visual solutions.
  • Helped bring information architecture into the project life-cycle by providing wireframes, sitemaps, order flows and user tests.
  • Provided initial vision and strategy for large-scale redesigns of Fool articles, search and collection templates.
  • Conceived process strategies for automated email campaign, new account set-up, and personalized “my” content consolidation.
  • Provided many design and experience innovations. Nominated for Master Innovator award.
  • Overhauled primary email templates utilizing best practices.
  • Led a team in brand creation, helped draft new brand guide.
  • Planned and facilitated a Fool sponsored group providing insight on how to invest in the stock market.

• Board of Directors

  Delaware Shakespeare Festival

  (Non-Profit; 11-50 employees; Performing Arts industry)

  April 2004 — Present (4 years 4 months)

  Providing oversight and institutional knowledge for all business, marketing, publicity, development and financial aspects of the organization.

• Managing Director

  Delaware Shakespeare Festival

  (Non-Profit; 11-50 employees; Non-Profit Organization Management industry)

  March 2003 — September 2007 (4 years 7 months)

  Managed all marketing, publicity, development and financial aspects of the organization
  • Conceived marketing strategies resulting in print and online materials, merchandise, email campaigns and viral expansion through social networks.
  • Created, wrote and facilitated development campaigns including outreach to individual donors, corporate sponsors and state and private granting organizations.
  • Hired and led a team that ranged from six (annual) to 50 (seasonal) staff members.
  • Determined, wrote and oversaw $50,000+ annual budget for five years.
  • Developed the organization’s bylaws, legally incorporated the organization, selected and installed the initial Board of Directors.

• Senior Web Designer

  Diamond Technologies

  (Privately Held; 51-200 employees; Investment Banking industry)

  January 2002 — December 2005 (4 years)

  Leading the design team at Diamond Technologies:
  • Created and refined the design process
  • Hired and provided direction and oversight for team of great visual and web designers.
  • Conduct research and client interviews to identify audiences and goals
  • Provided award-winning vision and strategy for large-scale redesign of the entire State of Delaware online presence.
  • Directed and wrote XHTML/CSS compliant coding and design standards for web site and application design, online marketing campaigns, and interactive media projects.
  • Authored and created marketing materials and business-to-business presentations.

• Web Designer

  Emeron, Inc

  (Privately Held; 11-50 employees; Internet industry)

  March 1998 — December 2001 (3 years 10 months)

  Leading the design team at Emeron:
  • Installed the initial design process
  • Hired and provided direction and oversight for team of two visual and web designers.
  • Designed and optimized company identity branding and propagated across all media.
  • Directed and wrote XHTML/CSS compliant coding and design standards for large-scale web site and application design, online marketing campaigns, and interactive media projects.
  • Crafted customized web graphics, site layouts, Flash modules, logo designs, and animated banners.

Greg Robleto’s Education

• University of Delaware

  BA, English, 1996 — 1999

  Graduated Cum Laude

  Activities and Societies:

  Honors Program, Harrington Theatre Arts Society

Additional Information

Greg Robleto’s Websites:

• My Website
• My Portfolio
• My RSS feed

Greg Robleto’s Interests:

user experience design, new technology, social networking, seo, wordpress, theatre, directing, acting, marketing, travel, tennis, golf, volleyball, football

Greg Robleto’s Groups:

Delaware Shakespeare Festival, Wilmington Drama League

•    LinkedSEO member
•    UX Professionals member
•    Refresh - Promoting design, technology,and usability. member
•    Social Media Today member
•    Refresh DC member
•    Web Standards Design + Development member
•    University Of Delaware Alumni Network member

Greg Robleto’s Honors:

Motley Fool Hall of Fame: 2008 nominee for Master Innovator
MarketingSherpa Email Marketing Award 2007 -- Winner,for Best Single Welcome Letter , Motley Fool NOW Welcome Letter
CIO 100: Bold 100 Awards -- Winner, dti.delaware.gov
Center for Digital Government: Best of the Web -- Winner, www.delaware.gov

Greg Robleto’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch