Robin Fox

Robin Fox

Social Media Coach | Helping you raise brand awareness, build effective business networks and improve your online image

Location
San Francisco Bay Area
Industry
Professional Training & Coaching

Join LinkedIn and access Robin Fox’s full profile.

As a LinkedIn member, you'll join 150 million other professionals who are sharing connections, ideas, and opportunities. And it's free! You'll also be able to:

  • See who you and Robin Fox know in common
  • Get introduced to Robin Fox
  • Contact Robin Fox directly

View Full Profile

Robin Fox's Overview

Current
  • Instructor at LinkedIn Bootcamps
  • Social Networking Training & Online Community Management at Lafayette Chamber of Commerce
  • Social Media Strategies Workshop Leader at Public, Private & Corporate Venues

see less

see all

Past
  • Traditional and New Media Communications Leadership (Outreach) at Organizations supporting Lafayette Library & Learning Center
  • Freelance Journalist/Columnist. National/Regional clips at publications listed in description.
  • Vice President and Corporate Client Manager (Corporate Finance & Lending) at Chemical Bank, a legacy bank to JP Morgan Chase
Education
  • Inbound Marketing University (Hubspot), Inbound Marketing Educator - Inbound Marketing Best Practices (Certificate)
  • SMMU, Social Media Best Practices Certificate Program
  • San Francisco State University -- Integrated Marketing Program (Certificate)
  • Training in Client Management, Corporate Finance & Credit Analysis from Chemical Bank (now JP Morgan Chase)
  • University of North Carolina at Chapel Hill

see less

see all

Recommendations

30 people have recommended Robin

Connections

500+ connections

Websites

Robin Fox's Summary

If you are looking to get the most out of social media and social networking, let's talk. (robin@clientdrivenmarketing.com)

Just know -- whether it’s Linkedin, Twitter, Facebook, blogs or a niche platform -- collectively social media is a robust communication tool, not a stand-alone business strategy.

With social media, it’s not enough to just show up. It's what you do once you log on that matters. Something best informed by business experience – yours leveraged by mine.

Yours, because social media success starts with strategies that draw upon what you know best: You, your products, your company, your industry, and/or your competitors.

Mine, because I bring to the table more than social media experience and best practice training certificates, although I have three of them.

I also bring business experience and enthusiasm that helps me better understand your strategic goals.

Skills honed throughout my career, in roles such as...

► Corporate Client Manager
► Corporate Banker
► Small Business Owner/Entrepreneur
► Community Communications & Marketing Leader
► Business Blogger & Content Creator
► Freelance Writer, Journalist and Editor

Optimizing the "what, where, why and when" of social media options for your particular situation and goals, then integrating those efforts with each other and your traditional marketing ones is critical.

Beware social media "gurus" who promise sure-fire quick results. The only guarantee is that social media's impact on business is growing.

Isn't it time to figure out what that means for you?

If I can't help you, maybe you can help me... I am looking for:

1. Professionals, consultants and small business owners whose business success depends on word of mouth referrals and business network growth.

2. Professionals concerned about their online brand.

3. Executives and consultants ready to move quickly up the social media learning curve by tapping one-on-one coaching or personalized group training.

Specialties

►Professional online image.
►Helping you leverage new media tools so you look as good online as you do when you walk into a meeting.
►Explaining social media in plain English, one on one or in group workshops.
►Linkedin profile optimization.
►Blogging and other Inbound marketing strategies.
►Personalized training and strategic planning, going beyond "how" to "what, why and when."
►Content creation and editing, including blogs, websites and social media profiles.
►Presentation coaching.

Robin Fox's Experience

Instructor

LinkedIn Bootcamps

November 2010 – Present (1 year 4 months) Lafayette, CA

Strategic, messaging and tactical best practices. Hands on instruction taught in a wi-fi environment. Heavy emphasis on networking goals and the resulting impact on messaging and connection growth strategies. See www. robinsfox.com for upcoming class dates or contact Robin at Robin@ClientDrivenMarketing. com to schedule a LinkedIn Bootcamp for your company or organization.

Social Networking Training & Online Community Management

Lafayette Chamber of Commerce

Nonprofit; 1-10 employees; Nonprofit Organization Management industry

October 2010 – Present (1 year 5 months)

Work with Lafayette Chamber staff on online community development, including Facebook Pages (http://www.facebook.com/LafayetteChamber & http://www.facebook.com/TryLafayetteFirst), Twitter Accounts & LinkedIn.

Responsibilities including:
(1) Increase awareness of local business offerings among community members.
(2) Create and help execute channel-specific strategies
(3) Strengthen communication reach by channel

See also Workshop Leader for information regarding workshops co-sponsored by Lafayette Chamber and Lafayette Library and Learning Center

Social Media Strategies Workshop Leader

Public, Private & Corporate Venues

June 2010 – Present (1 year 9 months)

Helping business executives, owners and other professionals leverage online tools to achieve business goals. Instruction combines strategic as well as tactical best practices. This includes platform specific instruction and coaching,but often includes strategies that combine multiple social media platforms with more traditional marketing efforts. Always, the intent is to move participants quickly along the social media learning curve and offer meaningful and actionable takeaways:

Recent presentations/workshops include:

►PUBLIC PRESENTATIONS: Social Media Strategies Workshop Series, co-sponsored by the Lafayette Chamber & the Lafayette Library and Learning Center. Topics:
(1) Social Media Strategies for Local Businesses (9/2010)
(2) Optimizing LinkedIn for Local Business Networking (10/2010)
(3) Facebook Strategies for Local Business
(4) Twitter Strategies for Local Businesses

►Hands On Social Media Workshops

(1) Linkedin Jumpstart Bootcamp. Strategic, messaging and tactical best practices. Hands on instruction taught in a wi-fi environment. Heavy emphasis on networking goals and the resulting impact on messaging and connection growth strategies.

(2) Facebook for Business 101: Strategic and tactical best practices merged with marketing best practices. Hands on instruction taught in a wi-fi environment. This includes strategies for nurturing your Facebook network using your personal Facebook profiles as well as business page to achieve business goals. (Lafayette Community Center)

► Corporate Training Workshops
Training employees of corporations on responsible corporate-sensitive social media use, including optimizing personal LinkedIn profiles to support the employee's personal brand within the construct of corporate social media policy. This includes a workshop for a Big 4 Accounting Firm.

► Retail Networking Group

Social Media Coach

Robin S. Fox Consulting (Sole Proprietorship)

Sole Proprietorship; Myself Only; Marketing and Advertising industry

2009 – Present (3 years)

I help business owners, executives and other professionals leverage their own business expertise with new media tools to improve bottom line results.

Assignments span a wide scope of industry, company size and social networking platform focus.

Always, though, the work starts with business strategy -- yours -- the goals you want to achieve and the people you need to reach to achieve them.

Almost always, the work includes some focus of making sure you look as good online as you do when you walk into a business meeting, or a customer walks into your business.

Please contact me directly at 925.451.3069 or robin@clientdrivenmarketing.com so I can share specific details that will will help you decide if I'm the right person to help you.

If I'm not the right person, I'll help direct you to others who might be.

Online Community Manager

Friends Corner Book Shop

Nonprofit; 51-200 employees; Retail industry

2008 – Present (4 years)

Internet and Social Media inbound marketing. Create and execute internet marketing/public relations strategy for this non-profit used book store managed and run by volunteers of the Friends of the Lafayette Library.
Facebook: http://facebook.com/TheBookShop,
Twitter: http://www.twitter.com/friendsbookshop
LinkedIn: http://www.linkedin.com/company/friends-corner-book-shop

Content Creator & Blogger

Robin S. Fox Consulting (Sole Proprietorship)

Sole Proprietorship; Myself Only; Marketing and Advertising industry

June 2008 – Present (3 years 9 months)

(A) Chief Blogger at www.clientdrivenmarketing.com. Guest blogger at http://blog.inboundmarketing.com (Hubspot) Other blogs: 93words.blogspot.com.

(B) Website creation and Wordpress coaching. Content redesign to better focus on target market and calls to action.

(C) Design and produce one-sheeters focused on specific product niches for hardcopy and online distribution.

(D) E-newsletters and other communication campaign pieces.

Traditional and New Media Communications Leadership (Outreach)

Organizations supporting Lafayette Library & Learning Center

2002 – 2009 (7 years)

(A) Newsletter Editor, Cover-to-Cover (Friends of the Lafayette Library) since 2002, Newsletter Production since 2008. Friends of the Lafayette Library. Content and design improvement. Manage story list, write articles, managed and edit submissions. Photography (Photoshop), Layout (Adobe inDesign). Friends of the Lafayette Library Board Member, 2002-2009.

(B) Co-Director, Speakers Bureau for Community Fundraising Effort on behalf of Lafayette Community Foundation. (2004-2006) Supporting multi-million dollar community fundraising campaign for new Lafayette Library & Learning Center. Working effectively with community and corporate decision makers. Recruited and trained train citizen-leaders as community speakers. Developed speaker kits and website communication tools.

(C) Webmaster, www.lafayettelib.com (2005-2007), to support library fundraising effort on behalf of Lafayette Community Foundation. Created design in PowerPoint and then worked with outside consultant to translate it into required HTML (Dreamweaver).

Freelance Journalist/Columnist. National/Regional clips

publications listed in description.

2000 – 2009 (9 years)

Self-taught journalist who succeeds by applying research, writing and client management skills honed as a banker. Clips include: Washington Post, Christian Science Monitor, Chicago Tribune, Los Angeles Times, Catholic Digest, Contra Costa Times, Lamorinda Weekly, Contra Costa Sun, Bay Area Parent, Parents Press, pus other regional newspaper and parenting magazines.

Columnist (2000-2006), Contra Costa Sun (parent: Contra Costa Times). Twice monthly.

Most recently, Contract Sports Editor for Lamorinda Weekly (Moraga, CA), 2008-9. Responsible for story list, managing and editing stringer and submitted articles, as well as photograph choices/captions. Also reporter, photographer.

Award: Parenting Publications of America, Silver for "Investigative Reporting," 2004.

Vice President and Corporate Client Manager (Corporate Finance & Lending)

Chemical Bank, a legacy bank to JP Morgan Chase

1981 – 1992 (11 years)

Graduated from corporate lending/credit training program, promoted quickly, retooled skills on the job to address the banking industry's strategic shift to corporate finance product marketing. Working in New York, Los Angeles and London (special assignment, syndications desk).

- 10 years corporate client management experience.
- Significant transaction responsibility: Deal origination, corporate finance and credit analysis, proposal writing, senior management presentations, negotiation of business issues and documentation, internal coordination w/ product special groups.
-- New business development: Proven track record for converting ideas into profit-generating business, strategic prospects into new clients.
- Manage of Agent Bank relationships, including new facility syndication requiring multi-bank meetings and document negotiation.

Robin Fox's Publications

Robin Fox's Certifications

  • Intergrated Marketing Certificate

    • San Francisco State University
    • 2009

  • Inbound Marketing Educator & Certified Professional

    • Inbound Marketing University
    • 2010

  • Social Media Best Practices for Business

    • Social Media Magic University ("SMMU)
    • 2010

Robin Fox's Education

Inbound Marketing University (Hubspot), Inbound Marketing Educator - Inbound Marketing Best Practices (Certificate)

Certificate Earned 2010, Inbound Marketing Best Practices

2009 – 2010

Certificate awarded February, 2010.
Online classes plus comprehensive exam.

Achieved Inbound Marketing Educator Recognition

Certifies proficiency in inbound marketing principles and best practices, including blogging, search engine optimization, social media, lead conversion, lead nurturing and closed-loop analysis.

The courses are taught by a knowledgeable faculty of professors, including New York Times’ best-selling author Chris Brogan, Google’s Analytics Evangelist Avinash Kaushik, Internet celebrity Gary Vaynerchuk, best-selling author and international speaker David Meerman Scott, and more.

http://www.inbounduniversity.com

SMMU, Social Media Best Practices Certificate Program

Certificate Earned 2010, Social Media Best Practices for Business

2009 – 2010

Certificate Awarded January, 2010 from Social Media Magic University

Online classes plus comprehensive exam.

Best practices for business use of social media and social networking (including leveraging platforms such as Linkedin, Facebook, Twitter, Plaxo and more), as well as blogging and video.

http://www.socialmediamagicuniversity.com

San Francisco State University -- Integrated Marketing Program (Certificate)

Certificate Earned 2009, Integrated Marketing

2009 – 2009

Certificate earned December, 2009.
72 hours of on-site courses. Individual and group case study coursework.

Courses included:
- Essentials in Integrated Marketing
- Market Research
- Brand Strategies
- Internet Marketing Now: New Tools & Trends
- Maximizing SEO Marketing
- B2B, B2C, Cause Messaging
- Integrated Marketing Campaigns

Training in Client Management, Corporate Finance & Credit Analysis from Chemical Bank (now JP Morgan Chase)

Client Management, Corporate Finance & Corporate Lending

1981 – 1990

This training started immediately upon hire (1981) with an extensive 9 month corporate lending training program that includied coursework in lending, economics, finance and accounting, and writing credit analyses, as well as assignment rotations. All before permanent placement into the Corporate Bank as a junior officer (1981-82). Training then continued throughout the rest of my 11 year career with Chemical Bank (now dba JP Morgan Chase). This training included:

► Advanced Credit Skills (both as participant and reviewer)
► Client Management & Corporate Finance Selling Skills
► Corporate Finance theory, including derivatives, M&A and equity valuation (taught by Harvard Business School and University of Chicago professors, among others).

University of North Carolina at Chapel Hill

BA, Economics

1977 – 1981

Grade: Phi Beta Kappa

Activities and Societies: Phi Beta Kappa; Phi Eta Sigma Paid Research Assistant for Dr. Anne Witte, Econ Department, 3 years. Summer Internships relating to public policy & economics: American Enterprise Institute Interstate Commerce Committee

View Robin Fox’s full profile to...

  • See who you and Robin Fox know in common
  • Get introduced to Robin Fox
  • Contact Robin Fox directly

View Full Profile

Not the Robin Fox you were looking for? View more »

Name Search:

Search for people you know from over 150 million professionals already on LinkedIn.

Example: Robin Fox

Find a different Robin Fox:

More professionals named Robin Fox »