LinkedInRobin Seidner

Robin Seidner

Strategic Partnerships and Business Development for Emerging & High-Growth Companies

Location
Greater Denver Area
Industry
Computer Software
Current
  1. ExactTarget,
  2. Salesforce Marketing Cloud
Previous
  1. Radian6, a salesforce.com company,
  2. Mile High Social Media Club,
  3. Kutenda
Recommendations7 people have recommended Robin
Websites
500+connections

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500+connections
ExactTarget

ExactTarget

Director, SI Partners, North America

– Present

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Background

Summary

Respectful. Direct. Yet, approachable.

That's how colleagues and partners describe my approach to relationships, alliances and negotiation. I believe in being direct, fair and telling it like it is - but, I am also respectful and pleasant. Because I don't see a reason to NOT be nice. Especially in strategic relationship management.

I am an accomplished business development professional with demonstrated expertise in building strategic relationships, with a long history in the social enterprise technology business and SaaS.

Emphasis in enterprise social and cloud computing technologies. I have more than 7 years social enterprise software industry experience.

My strengths: business development, partner strategy/management and strategic relationship building for high-growth and emerging market companies/product lines.

I thrive in customer- and partner-facing roles, and have a knack for bridging difficulties across departments and organizations (kick-starting stalled negotiations, directing projects that require cross-functional team collaboration, managing partner/company expectations).

Having started in the social media software industry in its infancy, I have a deep understanding of social computing technologies, social media measurement and big data/analytics (the next big problem to solve) and how to apply them to business.

Specialties:
Business Development: strategic relationships, negotiations, new business, direct sales

Partnerships: Partner strategy, alliance negotiations, go-to-market strategy, partner co-selling, program development.

Experience

Director, SI Partners, North America

ExactTarget
– Present (9 months)Boulder, CO

Director, Digital Services Alliance Program

Salesforce Marketing Cloud
– Present (2 years 9 months)Boulder, CO

Developed overall strategy for the Marketing Cloud consulting partner program, which includes social/digital agencies and systems integrators; lead the team that provides global enablement and AMER partner management. Select and provide program oversight, training and relationship management for partners that subcontract through Marketing Cloud Pro Services.

The Marketing Cloud consulting partner program is separate from the Salesforce.com Cloud Alliance program. We're building relationships with a core group of service organizations that will help our customers be successful with the Marketing Cloud (Radian6 and Buddy Media).

Director, Strategic Alliances, Insights

Radian6, a salesforce.com company
(10 months)

Business development for Radian6 Insights, a platform built to deliver add-on, subscription-based analytics to Radian6 customers seeking additional analysis of social media data.

I have the cool job - I get to find innovative companies that are doing interesting analysis of unstructured data - from text analytics and Natural Language Processing to influence metrics, uncovering leads and customer support cases on the social web. We're incorporating, into the Radian6 Insights Platform, analytics from both leaders in the field of text analysis as well as innovative start-ups who are exploring new kinds of analysis. My job is to find them, look at their data, and negotiate a way to bring them into the Insights Platform.

Senior Partner Relationship Manager

Radian6, a salesforce.com company
(1 year 8 months)

Managed strategic relationships with 25 Radian6 reseller partners globally to help them successfully roll out and sell Radian6's social media monitoring and engagement platform.

Co-Founder & Chief Instigator

Mile High Social Media Club
(2 years 4 months)

Co-founder of the Mile High Chapter of the SMC. Generally leading the charge - finding speakers, coming up with topics, working to grow the chapter.

Vice President, Marketing

Kutenda
(1 year)

Chief Strategist

Copy Diva
(6 months)

Social media integration and marketing strategy, messaging strategy, marketing communications project management, copywriting.

I have a keen ability to help companies differentiate themselves through clear, concise communication strategies.

President

Business Marketing Association
(1 year 1 month)

Director of Marketing/Account Director

Collective Intellect
(11 months)

Copy Diva

Copy Diva
(12 years 3 months)

Ran successful consulting practice, consistently growing between 5-25% per year in gross revenues. Hunted and serviced my own accounts and grew accounts into larger deals and long term relationships.

Consulting practice focused on:
-> project management
->messaging strategy
-> vendor management
-> market and brand strategy
-> copywriting
-> blogging and social media strategy

I managed everything from corporate re-branding to web site development projects to go-to-market strategies (and alot in between).

Marketing Director

J. Mesinger Corporate Jet Sales
(2 years)

Can you believe I sold private jets for a living?

Skills

  • Social Media Measurement
  • Business Development
  • Social Media
  • Program Management
  • Key Account Management
  • Strategic Partnerships
  • Channel Partners
  • Cloud Applications
  • Strategic Thinking
  • Direct Sales
  • Social Business
  • Relationship Management
  • Vendor Management...
  • Tactical Planning
  • B2B software
  • B2B
  • Cloud-based
  • Partner Development
  • Partner Management
  • Selling Skills
  • Channel Sales
  • Channel Relationship...
  • Channel Partner...
  • Partner Program...
  • Channel Strategy
  • Radian6
  • Salesforce.com
  • Marketing Management
  • Marketing
  • Marketing Strategy
  • Start-ups
  • B2B Marketing
  • Social Media Marketing
  • Lead Generation
  • Multi-channel Marketing
  • SaaS
  • Cloud Computing
  • Go-to-market Strategy
  • Business Alliances
  • Cross-functional Team...
  • New Business Development
  • See 26+  See less

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