Robin Seidner

Robin Seidner

Strategic Partnerships and Business Development for Emerging & High-Growth Companies

Greater Denver Area
Computer Software

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Robin Seidner's Overview


500+ connections


Robin Seidner's Summary

Respectful. Direct. Yet, approachable.

That's how colleagues and partners describe my approach to relationships, alliances and negotiation. I believe in being direct, fair and telling it like it is - but, I am also respectful and pleasant. Because I don't see a reason to NOT be nice. Especially in strategic relationship management.

I am an accomplished business development professional with demonstrated expertise in building strategic relationships, with a long history in the social enterprise technology business and SaaS.

Emphasis in enterprise social and cloud computing technologies. I have more than 7 years social enterprise software industry experience.

My strengths: business development, partner strategy/management and strategic relationship building for high-growth and emerging market companies/product lines.

I thrive in customer- and partner-facing roles, and have a knack for bridging difficulties across departments and organizations (kick-starting stalled negotiations, directing projects that require cross-functional team collaboration, managing partner/company expectations).

Having started in the social media software industry in its infancy, I have a deep understanding of social computing technologies, social media measurement and big data/analytics (the next big problem to solve) and how to apply them to business.

Business Development: strategic relationships, negotiations, new business, direct sales

Partnerships: Partner strategy, alliance negotiations, go-to-market strategy, partner co-selling, program development.

Robin Seidner's Experience

Director, SI Partners, North America


Public Company; 1001-5000 employees; Computer Software industry

February 2014Present (8 months) Boulder, CO

Director, Digital Services Alliance Program

Salesforce Marketing Cloud

Public Company; 10,001+ employees; CRM; Internet industry

February 2012Present (2 years 8 months) Boulder, CO

Developed overall strategy for the Marketing Cloud consulting partner program, which includes social/digital agencies and systems integrators; lead the team that provides global enablement and AMER partner management. Select and provide program oversight, training and relationship management for partners that subcontract through Marketing Cloud Pro Services.

The Marketing Cloud consulting partner program is separate from the Cloud Alliance program. We're building relationships with a core group of service organizations that will help our customers be successful with the Marketing Cloud (Radian6 and Buddy Media).

Director, Strategic Alliances, Insights

Radian6, a company

Public Company; 10,001+ employees; CRM; Internet industry

May 2011February 2012 (10 months)

Business development for Radian6 Insights, a platform built to deliver add-on, subscription-based analytics to Radian6 customers seeking additional analysis of social media data.

I have the cool job - I get to find innovative companies that are doing interesting analysis of unstructured data - from text analytics and Natural Language Processing to influence metrics, uncovering leads and customer support cases on the social web. We're incorporating, into the Radian6 Insights Platform, analytics from both leaders in the field of text analysis as well as innovative start-ups who are exploring new kinds of analysis. My job is to find them, look at their data, and negotiate a way to bring them into the Insights Platform.

Senior Partner Relationship Manager

Radian6, a company

Public Company; 10,001+ employees; CRM; Internet industry

January 2010August 2011 (1 year 8 months)

Managed strategic relationships with 25 Radian6 reseller partners globally to help them successfully roll out and sell Radian6's social media monitoring and engagement platform.

Co-Founder & Chief Instigator

Mile High Social Media Club

August 2008November 2010 (2 years 4 months)

Co-founder of the Mile High Chapter of the SMC. Generally leading the charge - finding speakers, coming up with topics, working to grow the chapter.

Vice President, Marketing


Privately Held; 11-50 employees; Marketing and Advertising industry

February 2009January 2010 (1 year)

Chief Strategist

Copy Diva

August 2008January 2009 (6 months)

Social media integration and marketing strategy, messaging strategy, marketing communications project management, copywriting.

I have a keen ability to help companies differentiate themselves through clear, concise communication strategies.

Nonprofit; 1-10 employees; Marketing and Advertising industry

June 2007June 2008 (1 year 1 month)

Director of Marketing/Account Director

Collective Intellect

Privately Held; 11-50 employees; Marketing and Advertising industry

June 2007April 2008 (11 months)

Copy Diva

Copy Diva

April 1995June 2007 (12 years 3 months)

Ran successful consulting practice, consistently growing between 5-25% per year in gross revenues. Hunted and serviced my own accounts and grew accounts into larger deals and long term relationships.

Consulting practice focused on:
-> project management
->messaging strategy
-> vendor management
-> market and brand strategy
-> copywriting
-> blogging and social media strategy

I managed everything from corporate re-branding to web site development projects to go-to-market strategies (and alot in between).

Marketing Director

J. Mesinger Corporate Jet Sales

19921994 (2 years)

Can you believe I sold private jets for a living?

Robin Seidner's Skills & Expertise

  1. Social Media Measurement
  2. Business Development
  3. Social Media
  4. Program Management
  5. Key Account Management
  6. Strategic Partnerships
  7. Channel Partners
  8. Cloud Applications
  9. Strategic Thinking
  10. Direct Sales
  11. Social Business
  12. Relationship Management
  13. Vendor Management Experience
  14. Tactical Planning
  15. B2B software
  16. B2B
  17. Cloud-based
  18. Partner Development
  19. Partner Management
  20. Selling Skills
  21. Channel Sales
  22. Channel Relationship Management
  23. Channel Partner Development
  24. Partner Program Development
  25. Channel Strategy
  26. Radian6
  28. Marketing Management
  29. Marketing
  30. Marketing Strategy
  31. Start-ups
  32. B2B Marketing
  33. Social Media Marketing
  34. Lead Generation
  35. Multi-channel Marketing
  36. SaaS
  37. Cloud Computing
  38. Go-to-market Strategy
  39. Business Alliances
  40. Cross-functional Team Leadership
  41. New Business Development

View All (41) Skills View Fewer Skills

Robin Seidner's Additional Information


strategic partnerships, social media business strategy and execution, Web 2.0 technology, messaging strategy, B2B marketing

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  • career opportunities
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