Robin Oliver

Robin Oliver

Director of Marketing at Western Carolina University

Asheville, North Carolina Area
Marketing and Advertising

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Robin Oliver's Overview


500+ connections


Robin Oliver's Summary

Marketing and Public Relations Executive with experience in integrated external marketing, advertising and public relations.

Robin Oliver's Experience

Director of Marketing

Western Carolina University

Educational Institution; 1001-5000 employees; Higher Education industry

March 2014Present (7 months) Cullowhee, NC

Direct external marketing for the university. Oversee university's creative services unit and the campus print shop.

Vice President of Public Relations

Big Communications

Privately Held; 11-50 employees; Marketing and Advertising industry

July 2009Present (5 years 3 months)

Leads Public Relations division of the company. Oversees media relations, community relations, social media and event planning for all PR clients. Specializes in reputation management and crisis communications.

Public Relations Director

Big Communications

Privately Held; 11-50 employees; Marketing and Advertising industry

September 2005June 2009 (3 years 10 months)

Big is a full-service advertising and public relations agency, and I head the PR division working for a variety of clients in healthcare, hospitality, entertainment, architecture and IT.


Birmingham Post-Herald

20002005 (5 years)

I was a features reporter/writer and editor of a weekly entertainment section.

Robin Oliver's Projects

  • Tornado Recovery Action Council of Alabama

    • August 2011 to January 2012
    Team Members: Robin Oliver, Pam Siddall, Julie Ward, R.B. Walker

    • Oversaw the development and execution of a name, logo, website and collateral materials
    • Secured regular statewide media coverage of community forums and council developments
    • Provided content, proofed and shared photos for the final TRAC report
    • Planned and coordinated multiple press events with Governor Robert Bentley and TRAC leaders

  • The Official SEC Tailgating Cookbook

    • June 2012 to December 2012
    Team Members: Robin Oliver, Brittany Norman, Julie Ward, Rebecca Gordon

    • Composed press releases and pitches used by both Big and Time, Inc.
    • Coordinated interviews during SEC Media Days with 14 radio stations, and several nationally syndicated sports talk shows
    • Worked with the Southern Living production team to capture video coverage of SEC Media Days
    • Helped secure editorial coverage in AL, FL, GA, KY, LA, MS, MO, TN, TX, SC and AR

Robin Oliver's Skills & Expertise

  1. Public Relations
  2. Reputation Management
  3. Crisis Communications
  4. Brand Development
  5. Corporate Branding
  6. Social Media Marketing
  7. Strategic Communications
  8. Media Relations
  9. Media Planning
  10. Government Relations
  11. Writing
  12. Newsletters
  13. Marketing Strategy
  14. Magazines
  15. Copywriting
  16. Facebook
  17. Event Planning
  18. Broadcast
  19. Branding & Identity
  20. Social Media
  21. Advertising
  22. Feature Articles
  23. Journalism
  24. SEO
  25. Social Networking
  26. Integrated Marketing
  27. Marketing
  28. Press Releases
  29. AP Style
  30. Digital Media
  31. Creative Direction
  32. Newspapers
  33. Radio
  34. Brand Management
  35. Storytelling
  36. Email Marketing
  37. WordPress
  38. Interactive Marketing
  39. Publicity
  40. Community Development
  41. Speech Writing
  42. Marketing Communications
  43. Entertainment
  44. Media Buying
  45. Corporate Communications
  46. New Media
  47. Internal Communications
  48. Blogging
  49. Online Advertising
  50. Event Management

View All (50) Skills View Fewer Skills

Robin Oliver's Education

University of North Carolina at Chapel Hill

Bachelor of Arts, English and Music Performance


Robin Oliver's Additional Information


non-fiction books, classical music, horseback riding, knitting, fiber goats, food magazines

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