
Multifaceted writer with strong creativity, publicity experience and marketing skills
San Francisco Bay Area

Multifaceted writer with strong creativity, publicity experience and marketing skills
San Francisco Bay Area
I am a freelance writer and technical editor. I write for a variety of online and print publications on the topics of lifestyle, travel, technology and food. My most recent projects include co-author of the Moon Guide to Puerto Vallarta, 8th editor for Avalon Travel and editing the How to Do Everything series of titles for McGraw-Hill.
Public relations, marketing, communications, branding, publicity, media outreach, press release writing, writing for the Web, advertising copy, content creation
(Writing and Editing industry)
February 2009 — Present (6 months)
Technical editing titles for McGraw-Hill
How to do Everything Netbooks
How to do Everything Mac
(Writing and Editing industry)
March 2007 — Present (2 years 5 months)
Recent Publication Credits:
“Rejected by eHarmony,” IN/UR Magazine, June/July 2008
“Updating your Look for the New Year,” IN/UR Magazine, December/January 2008/09
Mexico Xpatz Magazine: multiple articles Oct/Nov 2008 and Dec/Jan 08/09 issues
Regular features in PV Mirror and Vallarta Tribune
“An Easy Mexican Meal,” Relish Magazine March 2009
Moon Guide to Puerto Vallarta 8th edition, Avalon Travel, November 2009
(Public Relations and Communications industry)
June 2007 — June 2009 (2 years 1 month)
Craft and distribute press releases for a wide variety of clients
Develop compelling copy for marketing collateral and advertising promotions
Copywrite Website content and email campaign material
Create and place articles in local and international publications
Develop and maintain media relations
(Public Company; AVP; Cosmetics industry)
June 2005 — August 2006 (1 year 3 months)
• Generate and present monthly training and sales meetings
• Compose email and print marketing campaigns
• Design and implement incentives for sales teams
• Meet or exceed key performance indicators on a bi-weekly basis
(Executive Office industry)
May 2002 — June 2005 (3 years 2 months)
• Originate 30+ restaurant evaluations per month
• Write and edit monthly newsletter articles
• Produce opinion letters and conduct research for site disputes resulting in 98% win rate
• Develop and implement franchisee marketing plans to increase revenue
(Privately Held; Public Relations and Communications industry)
December 2000 — August 2001 (9 months)
• Create comprehensive PR plans incorporating key activities and events within budget
• Craft case studies through customer interviews for leverage with media contacts
• Write and edit press releases and marketing materials resulting in coverage in both mainstream and industry publications
• Disseminate detailed technical information to media contacts written/verbalized in a clear, non-technical way to foster understanding of key concepts
(Public Company; OMC; Public Relations and Communications industry)
February 1999 — December 2000 (1 year 11 months)
• Assist in strategic business development resulting in new business securement
• Craft speaker proposals resulting in placement at industry trade shows and events
• Write and edit public relations materials including press releases, media alerts, fact sheets and Q&As for major product/company announcements
• Coordinate and attend interviews and press tours resulting in media coverage and increased professional relationships
BA , Journalism w/ emphasis on Public Relations , 1994 — 1999
public relations, writing, editing, publishing, blogging, marketing, freelance, scuba diving, ocean conservation, travel