Robin Lane

Past

• Director of Public Relations at Vocus
• Senior Account Executive at FitzGerald Communications
• Senior Media Relations Specialist at Homefront Communications

• Senior Account Executive at Schwartz Communications
• Public Relations at Young Entrepreneur's Network

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Education

• Boston University

Recommended

7 people have recommended Robin

Connections

203 connections

Industry

Public Relations and Communications

Robin Lane’s Summary

Public relations professional with more than 10 years of experience in developing strategy, overseeing media events and tours, managing monthly budgets, executing thought leadership programs and writing press releases, marketing copy, case studies, whitepapers and bylines. Have worked with technology, healthcare and government clients. Strong focus on traditional and social media relations and writing.

Robin Lane’s Experience

• Director of Public Relations

  Vocus

  (Public Company; VOCS; Computer Software industry)

  January 2007 — June 2009 (2 years 6 months)

  Responsible for the global public relations strategy for VocusInc and PRWeb. Oversaw the planning, development and execution of the social and traditional media strategies, including Twitter and other social media platform management, proactive media outreach, crisis communications, customer relations program, speaker management and award recognition programs. Wrote, distributed and assisted in SEOof all company press releases, averaging 10-12 per month. Prepared presentations for company spokespersons. Acted as company representative on social media to respond to both customer and press inquiries. Represented company at industry conference and tradeshows. Worked with marketing team to identify appropriate targets for email anddirect mail. Developed topics and wrote company's widely-distributed monthly whitepaper series. Worked closely with the PR community and customer base to identify and enlist speakers for Vocus' monthly webinar series and annual users conference. Wrote and prepared marketing communication materials for website, direct mail and email campaigns. Participated in company's Its All About You committee to plan employee activities.

• Senior Account Executive

  FitzGerald Communications

  (Privately Held; Public Relations and Communications industry)

  May 2005 — June 2006 (1 year 2 months)

  Managed day-to-day account activity and serve as liaison with clients. Led media, analyst and thought leadership programs. Managed account budget. Crafted messaging and positioning documents for clients. Participated and contributed to staff reviews. Generated top tier coverage for clients. Crafted top-tier press releases. Wrote bylined articles for publication. Offered ongoing strategic counsel on accounts. Monitored industry and identified pro-active trends to pitch. Researched and identified new business prospects. Prepared new business presentations and participated in new business pitches. Facilitated customer reference programs. Served on creative brainstorming committee. Ran culture club activities for local office. 2006 FitzGerald Core Value award winner.

• Senior Media Relations Specialist

  Homefront Communications

  (Public Relations and Communications industry)

  2003 — 2005 (2 years )

  Crafted and pitched stories for television news rooms across the country. Traveled to meet reporters at top television markets. Wrote press releases and media alerts. Coordinated team outreach efforts. Managed logistics of projects between client and team. Established strong relationships with broadcast media. Garnered extensive media coverage for clients. Assisted with production of video news releases. Managed radio programs.

• Senior Account Executive

  Schwartz Communications

  (Privately Held; Public Relations and Communications industry)

  1998 — 2003 (5 years )

  Managed and trained junior staff members. Established and maintained day-to-day client communications and contact. Established working relationships with news trade media. Creatively formulated proactive pitching ideas for clients. Captured stand-alone news coverage for trade and business media. Wrote significant news releases. Managed client speaking and analyst programs. Trained new employees on computer applications. Created and edited Power Point presentations for new business prospects.

• Public Relations

  Young Entrepreneur's Network

  (Public Relations and Communications industry)

  1997 — 1998 (1 year )

  Communicated directly with client base and media. Worked with Random House Publishing on book promotions. Wrote all press releases. Designed and prepared advertisements. Conducted media research for specific marketing groups and areas. Organized and planned company events. Initiated new networking programs for company.

Robin Lane’s Education

• Boston University

  BS , Public relations , 1994 — 1998

  Activities and Societies:

  Delta Gamma, PRSSA

Robin Lane’s Contact Settings

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