Robin Grant

Current

• Managing Director at We Are Social
• Member of the Social Media Council at IAB UK

Past

• Founding Member of the Governing Council at WOM UK
• Client Services Director at 1000heads - The Word of Mouth People
• Senior Account Director at CMW Interactive

• Account Director at Proximity London
• Senior Producer at Tribal DDB
• Product Development Director at Habbo
• Consultant at Brainspark
• Senior Producer at Organic
• Producer at Brann Interactive

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Education

• University of Bristol
• Alleyns School, Dulwich

Recommended

8 people have recommended Robin

Connections

500+ connections

Industry

Marketing and Advertising

Websites

• My Twitter - RobinGrant

Robin Grant’s Summary

A 14 year veteran of digital marketing, consistently producing effective and award winning work for the world's biggest brands (amongst many others, I'm the proud owner of D&AD, Clio, One Show and NMA Effectiveness awards). I started blogging in '97 and after a stint as Product Development Director at Habbo, I've created conversational marketing campaigns for Eurostar, Shell, GlaxoSmithKline, 3, Canon, STA Travel, Skype and Ford. I'm a founding member of the governing council of WOM UK, the UK's Word of Mouth Marketing Association, a member of the IAB's Social Media Council and a regular conference speaker on social media.

I founded We Are Social to help brands to listen, understand and engage in conversations in social media.

Robin Grant’s Specialties:

strategy, branding, marketing, advertising, conversational marketing, word of mouth, influencer marketing, advocacy programs, social media relations, online PR, buzz, blogs & blogging and most importantly getting things done

Robin Grant’s Experience

• Managing Director

  We Are Social

  (Privately Held; Marketing and Advertising industry)

  June 2008 — Present (1 year 6 months)

  We are a conversation agency. We help brands to listen, understand and engage in conversations in social media.
  
  We’re a new agency, but conversations between people are nothing new, neither is the idea that ‘markets are conversations’.
  
  We’re already helping Ford, Skype, Eurostar, The Economist, Absolut, Dunlop, Barclaycard and the WWF. If you’d like to chat about us helping you too, then give us a call on +44 20 7576 5137.

• Member of the Social Media Council

  IAB UK

  (Marketing and Advertising industry)

  June 2008 — Present (1 year 6 months)

  Working to help define how brands should interact with social media from a marketing perspective, creating guidelines for effective social media campaigns and their measurement.

• Founding Member of the Governing Council

  WOM UK

  (Marketing and Advertising industry)

  October 2007 — September 2009 (2 years )

  The UK's Word of Mouth Marketing Association, which provides members with ethical guidelines and is dedicated to the promotion of good practice within the UK's Word of Mouth industry.

• Client Services Director

  1000heads - The Word of Mouth People

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  September 2007 — May 2008 (9 months)

  I led the client services team of this 70 person agency, delivering social media monitoring and online word of mouth campaigns for clients including Nokia, Sky, Tesco, BP, Toshiba, Barclays, 3, Stella Artois, Canon, STA Travel and ITV.

• Senior Account Director

  CMW Interactive

  (Public Company; 51-200 employees; Marketing and Advertising industry)

  April 2006 — September 2007 (1 year 6 months)

  I was the only AD, managing the client relationships and the account & project management team delivering websites, online advertising and email marketing on the Porsche, Peugeot, Cadbury, GlaxoSmithKline, Flybe and Littlewoods accounts.

• Account Director

  Proximity London

  (Public Company; 201-500 employees; Marketing and Advertising industry)

  November 2004 — April 2006 (1 year 6 months)

  I ran the Eurostar eCRM account and the digital side of the Shell account, responsible for managing a team of Account Managers and Producers, directing the overall relationship with our clients, meeting financial targets and growing the business.

• Senior Producer

  Tribal DDB

  (Public Company; 51-200 employees; Marketing and Advertising industry)

  December 2002 — November 2004 (2 years )

  I managed the Guardian account, delivering online advertising, emails, viral marketing, microsites and games, also advising on the Guardian’s eCRM strategy and other traffic driving measures for guardian.co.uk. I also produced the used car section of vw.co.uk, the online advertising and sites for both the VW Touareg and VW Phaeton, the launch campaign for Thompson Fly (including producing the TV ads), and the online advertising and site for BT Yahoo! Broadband.

• Product Development Director

  Habbo

  (Privately Held; 11-50 employees; Online Media industry)

  September 2001 — December 2002 (1 year 4 months)

  My role involved assessing, documenting and prioritising business needs and guiding product development accordingly, managing the output of a team of developers and designers in Helsinki and the relationship with our franchise partner, Orange. I also helped advertising and sponsorship partners (such as Procter & Gamble, O2, Warner Cinemas and Clearasil) to formulate and produce innovative immersive branding, 1to1 marketing and SMS campaigns within Habbo.

• Consultant

  Brainspark

  (Public Company; 11-50 employees; Venture Capital & Private Equity industry)

  April 2000 — September 2001 (1 year 6 months)

  Brainspark was an incubator which provided funding (£0.5-1 million), office space and consultancy to internet start-ups. I initially worked with a variety of Brainspark’s investments, helping them deal with business strategy, marketing, experience design, technology and project management issues, and then from Aug '00 acted as Product Development Director for Que Pasa Media.

• Senior Producer

  Organic

  (Public Company; 501-1000 employees; Marketing and Advertising industry)

  May 1999 — April 2000 (1 year )

  I initially worked on boo.com, inheriting the project management of the interface development, site copy (in 7 languages), business logic, customer service integration and usability testing, spending 2 months working in New York. I then managed from inception the naming, branding, strategy, design and back end development process for Eyestorm (an online retailer of limited edition contemporary art) achieving exceptional speed to market while managing a team of over 20, suppliers in California and London and a 7 figure budget. I also worked on the online advertising campaign for the launch of eToys.co.uk.

• Producer

  Brann Interactive

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  October 1996 — May 1999 (2 years 8 months)

  Brann Interactive was one of the UK's top full service digital agencies. I joined as a Web Author, progressed to Webmaster and in Jun '97 became Production Manager, line managing the team of Developers working on sites for the British Tourist Authority, Glenfiddich, Guinness, Midland Bank (now HSBC), Microsoft, the NHS, Peugeot and Royal Mail. In Feb '98 I became a Producer and handled the Microsoft, Royal Mail, Barclaycard and Midland Bank accounts.

Robin Grant’s Education

• University of Bristol

  M Eng. , Aeronautical Engineering , 1992 — 1996

• Alleyns School, Dulwich

  1984 — 1991

Additional Information

Robin Grant’s Websites:

• My Twitter - RobinGrant

Robin Grant’s Groups:

•    Society for New Communications Research
•    Skype for Business
•    Word of Mouth Marketing Association
•    Social Media Club
•    We Are Social
•    IAB UK
•    WOM UK

Robin Grant’s Honors:

Shortlisted, 2009 BIMA Awards
Winner, 2008 Word of Mouth Marketing Awards
Shortlisted, 2008 Word of Mouth Marketing Awards
Winner, 2008 IMA Awards
Shortlisted, 2008 NMA Effectiveness Awards
Highly Commended, 2008 Revolution Awards
Merit, 2008 MCCA Best Awards
Bronze, 2007 DMA Awards
Silver, 2006 DMA Awards
Best website, 2006 Travel Advertising Awards
Best email campaign, 2006 Travel Advertising Awards
Silver, 2005 D&ADs
Winner, June 2004 IAB Creative Showcase
Silver, 2004 D&ADs
Silver, 2004 Clio awards
Bronze, 2004 One Show awards
Merit, 2004 One Show awards
Best new-media campaign of 2003, Campaign
Runner up, September 2003 IAB Creative Showcase
Winner, May 2003 IAB Creative Showcase
Winner, 2002 NMA Effectiveness Awards