Robin Frey

Robin Frey

Marketing Professional, Photographer & Writer

Location
Buffalo/Niagara, New York Area
Industry
Marketing and Advertising

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Robin Frey's Overview

Current
Past
Education
Connections

500+ connections

Websites

Robin Frey's Summary

Specialties

Creative problem solving | The ability to visualize an idea and lead it through the project stages from start to finish | Good eye for compelling visual design | Open-minded creativity and imagination | Fluid mapping of features to benefits in context

Robin Frey's Experience

Sales & Marketing Support Coordinator

Adjusters International / Basloe, Levin & Cuccaro

Privately Held; 201-500 employees; Management Consulting industry

March 2012Present (2 years 8 months) Springville, New York

I coordinate regional marketing and support efforts for the nation's premier disaster recovery consulting organization. Our core focus is maximizing and expediting our clients' financial recovery from insurance and FEMA claims. We have two well-established areas of expertise: providing the nation's leading public adjusting services; and, guiding FEMA grantees and applicants through the public assistance program.

For more than 100 years, our firm has been guiding businesses and residential clients through the unpredictable territory of preparing and settling insurance claims.

Our offices follow the professional precepts of direct knowledge, in-house expertise, and a team approach which creates a successful, coordinated financial recovery strategy. The goal of every client interaction is to help you make informed decisions and give you back control of your claim. We want to make you comfortable with the tedious adjustment process and plan for recovery.

Adjusters International is the largest and most experienced public adjusting firm in the world. With over forty offices across the United States, we have the expertise to properly adjust your claim. Adjusters International served as consultants to the Government of Kuwait with respect to its UN war reparation claims and utilized our consulting teams that assisted the Port Authority of New York/New Jersey following both the 1993 and the 2001 World Trade Center Attacks. Recently, Adjusters International was retained by the State of Louisiana to prepare financial models to assist in the case of the BP oil spill.

With offices nationwide, we are able to help you recover from your losses no matter where they occur.

Marketing Director

Springville Pop Warner Rails to Trails

August 2011Present (3 years 3 months) Springville, NY

Digital Marketing Manager

Erie Cattaraugus Rail Trail

Nonprofit; 11-50 employees; Architecture & Planning industry

February 2013March 2014 (1 year 2 months)

Create & manage online and social marketing strategies to facilitate ongoing engagement with the various stakeholders relative to the proposed trail.

Partnership; 1-10 employees; Newspapers industry

December 2012February 2013 (3 months)

I write 'Hidden Treasures', a bi-weekly column featuring my adventures as a photographer in the Southern Tier.

Marketing Director

Downtown Springville Economic Development Group (DSEDG)

December 2011June 2012 (7 months) Springville, NY

Marketing Manager

Basil Marketing Group

March 2008March 2012 (4 years 1 month) Western New York

Originally hired to bring used car marketing services in-house, I researched and developed a cutting edge system for merchandising used vehicles at Joe Basil Chevrolet, setting new trends in the industry.
After a year and a half, I was promoted to the Basil Auto Group's in-house marketing and advertising agency.
At Basil Marketing Group, I worked closely with our marketing team and the 8 existing Basil dealerships on advertising strategy development.
Specialized in event planning, cross-promotion, cultivating vendor relations and designing professional promotional materials for web and print.
I also performed media buying and analysis, contract negotiation, video editing, script writing, photography and shooting video.
I thoroughly enjoyed seeing projects through from start to finish.
Was also responsible for the performance and development of marketing assistants and interns.

Privately Held; 1001-5000 employees; Marketing and Advertising industry

November 2005February 2008 (2 years 4 months) Lancaster, New York

Proven track record of success and experience in developing marketing and advertising strategies for businesses of all sizes - from small, family owned businesses to large, national accounts. Responsibilities included but not limited to: prospecting, cold calling, and customer maintenance for advertising publications and related internet sites. Also responsible for advertising copy/lay-out, photography, account collections and customer service. After realizing the need to promote my clients in a more efficient and professional manner, I taught myself how to use Adobe design software to create effective promotional advertisements. My willingness to go the extra mile earned the respect of my clients, some of which I still provide marketing and business consulting on a free lance basis.

Business Account Manager

Sprint

Public Company; 10,001+ employees; S; Telecommunications industry

December 1999October 2003 (3 years 11 months) Williamsville, NY

Initiated and cultivated client relationships with officers of medium to national sized businesses; giving them the research they needed to make an educated decision on which wireless solution fit their business needs.
Responsible for managing and retaining the existing business customer base by performing cost analysis optimization, recommending products and services to meet business needs, and performing regular onsite visits to present solutions
Assist in increasing total billed revenue by promoting and selling advanced wireless data solutions through third-party vendors
Diligently work with national account managers in penetrating the business account consumer base by promoting special pricing and discounts through outreach events and prospecting to employees of businesses
Met and exceeded all sales quotas and company-set objectives.

Robin Frey's Skills & Expertise

  1. Marketing Strategy
  2. Promotions
  3. Fundraising
  4. Event Planning
  5. Graphic Design
  6. Brand Development
  7. Social Media
  8. Media Buying
  9. Media Planning
  10. Negotiation
  11. Business Relationship Management
  12. Copywriting
  13. Email Marketing
  14. B2B Marketing
  15. Public Relations
  16. Lead Generation
  17. Campaign Management
  18. Website Development
  19. Digital Strategy
  20. Photography
  21. Video Editing
  22. Video Production
  23. Advertising
  24. Online Marketing
  25. Strategy
  26. Selling
  27. New Business Development
  28. Sales Operations
  29. Digital Marketing
  30. SEO
  31. Strategic Planning
  32. Management
  33. B2B
  34. Marketing Communications
  35. CRM
  36. Online Advertising
  37. Direct Marketing
  38. Social Media Marketing
  39. Integrated Marketing
  40. Market Planning
  41. Brand Management
  42. Google Analytics
  43. Social Networking
  44. Sales
  45. Creative Writing
  46. Trade Shows
  47. Digital Media
  48. Competitive Analysis
  49. Marketing Management
  50. Mobile Marketing

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Robin Frey's Education

Genesee Community College

Advertising Design

Medaille College

Business Administration

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