Marketing Professional, Photographer & Writer
- Buffalo/Niagara, New York Area
- Marketing and Advertising
Robin Frey's Overview
- Sales & Marketing Support Coordinator at Adjusters International / Basloe, Levin & Cuccaro
- Marketing Director at Springville Pop Warner Rails to Trails
- Digital Marketing Manager at Erie Cattaraugus Rail Trail
- Contributing Editor at Ellicottville Mountain and Valley News
- Marketing Director at Downtown Springville Economic Development Group (DSEDG)
- Marketing Manager at Basil Marketing Group
- Business Account Manager at Trader Magazines, a division of Dominion Enterprises and Cox Enterprises
- Business Account Manager at Sprint
Robin Frey's Summary
Creative problem solving | The ability to visualize an idea and lead it through the project stages from start to finish | Good eye for compelling visual design | Open-minded creativity and imagination | Fluid mapping of features to benefits in context
Robin Frey's Experience
Sales & Marketing Support Coordinator
Privately Held; 201-500 employees; Management Consulting industry
March 2012 – Present (2 years 8 months) Springville, New York
I coordinate regional marketing and support efforts for the nation's premier disaster recovery consulting organization. Our core focus is maximizing and expediting our clients' financial recovery from insurance and FEMA claims. We have two well-established areas of expertise: providing the nation's leading public adjusting services; and, guiding FEMA grantees and applicants through the public assistance program.
For more than 100 years, our firm has been guiding businesses and residential clients through the unpredictable territory of preparing and settling insurance claims.
Our offices follow the professional precepts of direct knowledge, in-house expertise, and a team approach which creates a successful, coordinated financial recovery strategy. The goal of every client interaction is to help you make informed decisions and give you back control of your claim. We want to make you comfortable with the tedious adjustment process and plan for recovery.
Adjusters International is the largest and most experienced public adjusting firm in the world. With over forty offices across the United States, we have the expertise to properly adjust your claim. Adjusters International served as consultants to the Government of Kuwait with respect to its UN war reparation claims and utilized our consulting teams that assisted the Port Authority of New York/New Jersey following both the 1993 and the 2001 World Trade Center Attacks. Recently, Adjusters International was retained by the State of Louisiana to prepare financial models to assist in the case of the BP oil spill.
With offices nationwide, we are able to help you recover from your losses no matter where they occur.
Digital Marketing Manager
Nonprofit; 11-50 employees; Architecture & Planning industry
February 2013 – March 2014 (1 year 2 months)
Create & manage online and social marketing strategies to facilitate ongoing engagement with the various stakeholders relative to the proposed trail.
Partnership; 1-10 employees; Newspapers industry
December 2012 – February 2013 (3 months)
I write 'Hidden Treasures', a bi-weekly column featuring my adventures as a photographer in the Southern Tier.
Basil Marketing Group
March 2008 – March 2012 (4 years 1 month) Western New York
Originally hired to bring used car marketing services in-house, I researched and developed a cutting edge system for merchandising used vehicles at Joe Basil Chevrolet, setting new trends in the industry.
After a year and a half, I was promoted to the Basil Auto Group's in-house marketing and advertising agency.
At Basil Marketing Group, I worked closely with our marketing team and the 8 existing Basil dealerships on advertising strategy development.
Specialized in event planning, cross-promotion, cultivating vendor relations and designing professional promotional materials for web and print.
I also performed media buying and analysis, contract negotiation, video editing, script writing, photography and shooting video.
I thoroughly enjoyed seeing projects through from start to finish.
Was also responsible for the performance and development of marketing assistants and interns.
Business Account Manager
Privately Held; 1001-5000 employees; Marketing and Advertising industry
November 2005 – February 2008 (2 years 4 months) Lancaster, New York
Proven track record of success and experience in developing marketing and advertising strategies for businesses of all sizes - from small, family owned businesses to large, national accounts. Responsibilities included but not limited to: prospecting, cold calling, and customer maintenance for advertising publications and related internet sites. Also responsible for advertising copy/lay-out, photography, account collections and customer service. After realizing the need to promote my clients in a more efficient and professional manner, I taught myself how to use Adobe design software to create effective promotional advertisements. My willingness to go the extra mile earned the respect of my clients, some of which I still provide marketing and business consulting on a free lance basis.
Business Account Manager
Public Company; 10,001+ employees; S; Telecommunications industry
December 1999 – October 2003 (3 years 11 months) Williamsville, NY
Initiated and cultivated client relationships with officers of medium to national sized businesses; giving them the research they needed to make an educated decision on which wireless solution fit their business needs.
Responsible for managing and retaining the existing business customer base by performing cost analysis optimization, recommending products and services to meet business needs, and performing regular onsite visits to present solutions
Assist in increasing total billed revenue by promoting and selling advanced wireless data solutions through third-party vendors
Diligently work with national account managers in penetrating the business account consumer base by promoting special pricing and discounts through outreach events and prospecting to employees of businesses
Met and exceeded all sales quotas and company-set objectives.
Robin Frey's Skills & Expertise
- Marketing Strategy
- Event Planning
- Graphic Design
- Brand Development
- Social Media
- Media Buying
- Media Planning
- Business Relationship Management
- Email Marketing
- B2B Marketing
- Public Relations
- Lead Generation
- Campaign Management
- Website Development
- Digital Strategy
- Video Editing
- Video Production
- Online Marketing
- New Business Development
- Sales Operations
- Digital Marketing
- Strategic Planning
- Marketing Communications
- Online Advertising
- Direct Marketing
- Social Media Marketing
- Integrated Marketing
- Market Planning
- Brand Management
- Google Analytics
- Social Networking
- Creative Writing
- Trade Shows
- Digital Media
- Competitive Analysis
- Marketing Management
- Mobile Marketing
Robin Frey's Education
Robin Frey's Additional Information
Marketing, Economic Development, Photography, Design, Outdoor Sports
- Groups and Associations:
Springville Pop Warner Trail Committee, Downtown Springville Economic Development Group, The Dream Factory of Western New York & Rochester