Robin FERRIERE

Robin FERRIERE

Sales + Marketing Effectiveness Mgr

Location
Paris Area, France
Industry
Management Consulting

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Robin FERRIERE's Overview

Current
  • Managing Partner at RF CONSEILS
  • Member of the Board at CMIT (IT Marketing Director's Association)
  • Teacher / Speaker at Multiples schools / organizations
Past
  • Sales & Marketing Director at NERIM
  • Marketing & PR Manager at NERIM
  • Consulting Manager at 404 Found!

see all

Education
  • Conservatoire National des Arts et Métiers
  • ESSEC - ESSEC Business School
  • Université Paris X Nanterre
Recommendations

11 people have recommended Robin

Connections

500+ connections

Websites

Robin FERRIERE's Summary

+12 years experience:
half as Consulting manager
half as operational manager (Sales & Marketing Director)
Sales track records: see below

Fields of expertise:
- ROI focused inbound marketing, traffic & lead generation,
- Sales, management and team building
- Sales & Marketing alignment
- Salesforce.com CRM

Market expertise:
- B to B environments
- IT sector
- especially Internet and Telecom Service Providers

Specialties

B2B, IT industry, Telecom, Strategy, Organization, Process, Marketing, Sales, CRM, SFA, Marketing Automation, salesforce.com, CPQ tools (configure, price, quote)

Robin FERRIERE's Experience

Managing Partner

RF CONSEILS

Management Consulting industry

November 2010 – Present (1 year 7 months) Paris, France

Our mission is to help you:
- increase inbound traffic and lead generation
- improve sales performance
- achieve marketing and sales alignment through BPM and Salesforce.com CRM implementation and customization

Missions for:
ORANGE Pro: Business Development and software vendors integration project management in the 'Le Cloud Pro' cloud computing marketplace
Magic Online: sales reeginering and Salesforce.com implementation for a B to B Internet Service Provider

Besides, RFC and 2 other associates have been working during 6 months on a Marketing Automation Software Vendor project, based on Heroku and Force.com platform. This project is deferred for financial reasons (lack of ressources).

Member of the Board

CMIT (IT Marketing Director's Association)

January 2009 – Present (3 years 5 months)

The CMIT mission is to enrich and promote the marketing & communication functions in the IT sector in France.
The CMIT offers its members, ICT Marketing and Communication Directors, an ideal setting for knowledge sharing, special access to marketing expertise, management and market surveys. It also provides a unique opportunity to develop business and technological partnerships.
Come and visit us at : www.directeurmarketing.com
Feel free to discuss through the LI group at http://www.linkedin.com/groups?gid=2373947

Teacher / Speaker

Multiples schools / organizations

July 1998 – Present (13 years 11 months)

Marketing trainings / lectures for professionnals @ ESSEC Management Education, CCI de Bordeaux, incubateur Advancia / CCIP

Marketing lectures for business school students @ Institut National des Télécoms, Reims Management School, Paris Executive Campus

Lectures in French or in English

Sales & Marketing Director

NERIM

Privately Held; 11-50 employees; Telecommunications industry

December 2005 – June 2010 (4 years 7 months)

Member of the Board
Management: 9 persons, including a Marketing Mgr
Off shore Call Centers management (Tunisia and Marocco)
Development (turnover: +230% ; EBIT: +800% ; ARPU: +900%) and retention (churn: -400%)
Implementation of salesforce.com CRM:
-> 2007: Sales. Productivity increase: 30%. Orders: +20%. Lead gen: +38%
-> 2009: Marketing (customized object for managing budgets, approvals, campaigns). Productivity: +150%. ROI: +17%
-> 2010: PR, sales administration, anti-churn cell, and back-office tools integration
Strategic & marketing repositioning with complete rebuild of the brand identity
Definition & implementation of the strategy and marketing-mix (web, print, radio, TV, events, sponsoring, SEM, channel)
Budget management & reporting
PR speaker: interviews, conferences and shows up to +700 listeners

Marketing & PR Manager

NERIM

Privately Held; 11-50 employees; Telecommunications industry

January 2004 – November 2005 (1 year 11 months)

See above. Same position as later minus the Sales part.

Consulting Manager

404 Found!

June 1999 – February 2001 (1 year 9 months)

Entrepreneur experience.
Management: 7 consultants
Strategy and business model, market studies, benchmarkings
Affiliation program set up
Usability, design and efficient marketing (testing) of web sites and check-out processes

President

ESSEC Business & Technologies

Educational Institution; 201-500 employees; Education Management industry

1998 – 2000 (2 years)

Organization and management of conferences about Internet and IT themes for C-Level execs

Results: recruitment of 300 membres, attendance rate growth 220%, networking and business deals

Robin FERRIERE's Education

Conservatoire National des Arts et Métiers

PhD, Strategy, Marketing, Organizational science, IT...

2001 – 2003

ESSEC - ESSEC Business School

MBA, Marketing

1997 – 1999

President of the Alumni Association Professionnal Club called 'Business & Technologies" in 1998-2000

Université Paris X Nanterre

MA, Philosophy

1994 – 1995

MA with honours ("mention très bien")

Robin FERRIERE's Additional Information

Websites:
Interests:

cloud computing, SaaS, PaaS, IaaS, web 2.0, business 2.0, CRM, Customer Relationship Management, BizDev, business development, sales, SFA, sales force automation, performance marketing, predictive marketing, social networking, Business Process Management, BPM, Business Intelligence, BI, management Popular Republic of China, Shanghai, Art, photography, furniture design, contemporanean architecture Fine cigar Snowboarding, skydiving, biking (every day + on speed tracks)

Groups and Associations:

EBG - Electronic Business Group (www.ebg.net) CM.IT (www.directeurmarketing.com) ADEN - Asso. pour le Développement de l'Economie Numérique (http://club-econumerique.tv/) ESSEC Management School Alumni (www.essecnet.com) ESSEC Business & Technologies Club (http://essec-bt.blogspirit.com) Xing (https://www.xing.com/profile/Robin_FERRIERE)

Honors and Awards:

5 photo exhibitions and sales (architecture pictures)
Second prize at the French Championship of Trick Riding (Voltige Equestre)
M.A. in Philosophy with honours ("mention Très Bien")

Contact Robin for:

  • consulting offers
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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