Robin FERRIERE

Robin FERRIERE

Entrepreneur minded manager

Paris Area, France

Current
  • Member of the Board at CMIT (IT Marketing Director's Association)
  • Sales & Marketing Director at NERIM
Past
Education
  • Conservatoire National des Arts et Métiers
  • ESSEC - ESSEC Business School
  • Université Paris X Nanterre
Recommended
Robin has 8 recommendations 8 people have recommended Robin
Connections
500+ connections
Industry
Information Technology and Services
Websites

Robin FERRIERE’s Summary

Former experience in Strategy Consulting. Now invested in Business Development & strategic Marketing issues bound to an independent Internet & Telco Service Provider (ITSP) strategy.

I look forward to make contacts who will allow me to:
- better market awareness and strategic vision.
- share best practices, especially concerning Salesforce CRM & SFA, Google Apps for Businesses, and Social Media Marketing
- make ambitious distribution deals.

Robin FERRIERE’s Specialties:

B2B, CRM, SFA, Marketing, social media marketing, IP architectures, SMB market

Robin FERRIERE’s Experience

  • Member of the Board

    CMIT (IT Marketing Director's Association)

    (Information Technology and Services industry)

    January 2009 — Present (11 months)

    The CMIT mission is to enrich and promote the marketing & communication functions in the IT sector in France.
    The CMIT offers its members, ICT Marketing and Communication Directors, an ideal setting for knowledge sharing, special access to marketing expertise, management and market surveys. It also provides a unique opportunity to develop business and technological partnerships.
    Come and visit us at : www.directeurmarketing.com
    Feel free to discuss through the LI group at http://www.linkedin.com/groups?gid=2373947

  • Sales & Marketing Director

    NERIM

    (Privately Held; Telecommunications industry)

    December 2005 — Present (4 years )

    2009 trend : +21% revenue growth (already reached result at the end of Q2)

    2008 Results:
    - revenue growth: +18% @ M€ 12.5
    - operating profit: +47% @ M€ 1.5
    - strong development of the value added solutions (represents +40% of the sales compared to 5% 2 years ago)
    - churn rate kept under 1%

    Operational bizdev:
    - management of the direct sales team (Paris, France, 4 senior + 2 junior sales rep)
    - leading an off shore call center team (Casablanca, Morocco)
    - management of 1 Marketing Manager and 2 Product Managers
    - supervision of the PR

    Strategic development:
    - ambitious distribution deals
    - 360° marketing development & optimization. Budget: K€ 600
    - complete rebuild of the communication policy and tools
    - building of partnerships & alliances
    - implementation of Salesforce SaaS solution: CRM and SFA modules + marketing

    Member of the Board ('Comité de Direction')

  • Marketing & PR Manager

    NERIM

    (Privately Held; 11-50 employees; Internet industry)

    January 2004 — November 2005 (1 year 11 months)

    As a Marketing Mgr, I'm working directly with the CEO on the strategy of the firm, as well as with our sales team.

    Missions include especially:
    - training and coaching of the direct sales team & information of our reseller's network (+500 partners)
    - support of the direct sales team as a pre-sales mgr
    - launch of new products (12 last year) and constant update of the catalog to fight the competitors back
    - suppliers sourcing & partnership dealing
    - PR (quantitative and qualitative growth of the publications about Nerim)
    - Events: shows, training and conferences (up to 700 attendees)

  • Consulting Manager

    404 Found!

    (Privately Held; 51-200 employees; Internet industry)

    June 1999 — February 2001 (1 year 9 months)

    Entrepreneur experience:
    I've personally taken in charge the set up of the Consulting Department of the firm, i.e.
    - building of the offer (catalog of consulting missions)
    - building of the methods and processes
    - recruitment and training of the consulting team
    - selling & realizing consulting missions for start-ups as well as brick n' mortar

    Management experience:
    I've been successfully managing a team of 2 senior consultants and 5 junior consultants

  • President

    ESSEC Business & Technologies

    (Non-Profit; 501-1000 employees; Information Technology and Services industry)

    1998 — 2000 (2 years )

    The Club ESSEC Business & Technologies is bound to the ESSEC Management School Alumni Association.
    See: http://essec-bt.blogspirit.com/

    I've been named as president to relaunch it because of my energy and will, as well as my legitimacy in the net community of this time.

    Main results:
    - growth of the number of members from 450 to +600
    - skyrocket growth of the mean number of participants per conference from 20 to +150
    - 10 conferences organized (to be compared to the 3 or 4 of the precedent years)
    - massive connections of people: business or hiring
    - very interesting intellectual- and commercial synergies

Robin FERRIERE’s Education

  • Conservatoire National des Arts et Métiers

    PhD , Strategy, Marketing, Organizational science, IT... , 2001 — 2003

  • ESSEC - ESSEC Business School

    MBA , 1997 — 1999

    President of the Alumni Association Professionnal Club called 'Business & Technologies" in 1998-2000

  • Université Paris X Nanterre

    MA , Philosophy , 1994 — 1995

    MA with honours ("mention très bien")

Additional Information

Robin FERRIERE’s Websites:

Robin FERRIERE’s Interests:

web 2.0, business 2.0, CRM, Customer Relationship Management, BizDev, business development, sales, SFA, sales force automation, performance marketing, predictive marketing, social networking, Business Process Management, BPM, Business Intelligence, BI, management Popular Republic of China, Shanghai, Art, photography, furniture design, contemporanean architecture Fine cigar Snowboarding, skydiving, biking (every day + on speed tracks)

Robin FERRIERE’s Groups:

EBG - Electronic Business Group (www.ebg.net)
CM.IT (www.directeurmarketing.com)
ADEN - Asso. pour le Développement de l'Economie Numérique (http://club-econumerique.tv/)
ESSEC Management School Alumni (www.essecnet.com)
ESSEC Business & Technologies Club (http://essec-bt.blogspirit.com)
Xing (https://www.xing.com/profile/Robin_FERRIERE)

  •    ESSEC ALUMNI GROUP
  •    Web 2.0
  •    Salesforce.com Professional Network
  •    Marketing 2.0 Technology (Over 3400+ Members)
  •    Hosting Industry
  •    Club des Directeurs Marketing des TIC
  •    Salesforce Power Users Group
  •    Club Utilisateur Salesforce.com France
  •    Web + Analytics = Profits

Robin FERRIERE’s Honors:

5 photo exhibitions and sales (architecture pictures)
Second prize at the French Championship of Trick Riding (Voltige Equestre)
M.A. in Philosophy with honours ("mention Très Bien")

Robin FERRIERE’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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