Robin Cangie

Robin Cangie

Senior Marketing Manager at Jhana

Location
San Francisco, California (San Francisco Bay Area)
Industry
Marketing and Advertising

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Robin Cangie's Overview

Current
  • Senior Marketing Manager at Jhana
Past
  • Marketing Consultant at Multiple Bay Area and global clients
  • Chapter Provost at Beer and Blog
  • Marketing Programs Manager at Webtrends
  • Marketing Specialist (Contract) at Webtrends
Education
Connections

500+ connections

Websites

Robin Cangie's Summary

I am an experienced digital marketer with a history of success in content strategy, demand generation, and integrated cross-channel campaigns at every stage of the marketing funnel. I'm well-versed in start-up and corporate environments.

In a fast and unpredictable world, I believe agile marketing is the best and perhaps the only way for companies to achieve lasting success with their marketing efforts. In practice, my approach to agile marketing involves responsible risk taking, constant measurement and iteration, and celebrating failure as a way to learn.

I am also a committed content marketer. I believe the future of marketing belongs to those who are able to provide genuine, lasting value to their customers, not through sales pitches but through the continuous development and distribution of high-quality content that is helpful, meaningful, and relevant to the needs and interests of the customer, backed up by an exceptional product and user experience.

Specialties: Agile marketing, demand generation, content marketing, marketing automation, lead nurturing, copywriting, social media marketing, blogging

Robin Cangie's Skills & Expertise

  1. Social Media Marketing
  2. Writing/Blogging
  3. Marketing Communications
  4. Digital Marketing
  5. Email Marketing
  6. Event Marketing
  7. Loyalty Programs
  8. Social Media Monitoring
  9. Web Analytics
  10. Community Building
  11. Start-up Environments
  12. Marketing Automation
  13. Public Speaking
  14. Social Media
  15. Facebook
  16. Twitter
  17. Writing
  18. Online Marketing
  19. Blogging
  20. Copywriting
  21. Eloqua
  22. Marketo
  23. Online Advertising
  24. Demand Generation
  25. Agile Marketing
  26. Content Strategy
  27. Content Marketing
  28. Marketing
  29. Start-ups
  30. User Experience
  31. Public Relations
  32. Web Content
  33. Lead Generation
  34. SEM
  35. SEO
  36. Google Analytics
  37. B2B Marketing
  38. Sales Enablement
  39. PPC
  40. Analytics
  41. Integrated Marketing
  42. Multi-channel Marketing
  43. Digital Strategy
  44. Mobile Marketing
  45. Community Management
  46. Mobile Applications
  47. Web Marketing
  48. A/B testing
  49. Google Adwords
  50. Conversion Optimization

View All (50) Skills View Fewer Skills

Robin Cangie's Experience

Senior Marketing Manager

Jhana

Privately Held; 11-50 employees; E-Learning industry

February 2014Present (8 months) San Francisco Bay Area

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Senior Marketing Manager, Content and Demand Gen

Optimal (acquired by Brand Networks)

Privately Held; 51-200 employees; Marketing and Advertising industry

September 2013February 2014 (6 months) San Francisco Bay Area

Taking the lead on content marketing, demand generation, and marketing automation.

Senior Marketing Manager, Demand Generation

Mindjet

Privately Held; 201-500 employees; Computer Software industry

February 2012September 2013 (1 year 8 months) San Francisco Bay Area

I build demand generation and lead nurture campaigns from concept to execution, using web analytics, marketing automation, A/B testing, and social media monitoring to optimize results.

Highlights:
- Created content and managed execution for a lead nurture program for Mindjet mobile app users that increased monthly trials by 15% in Q3 and Q4 2012.
- Generated $100K+ ecommerce revenue via targeted email communications to multiple segments of Mindjet customers.
- Developed and distributed a wide variety of marketing content, including blog posts, sales enablement, emails, landing pages, white papers, lead nurture campaigns, and web site copy.

Marketing Manager

Ubokia

Privately Held; 11-50 employees; Internet industry

August 2011February 2012 (7 months) San Francisco Bay Area

Constantly learning, iterating and evolving in a very fast-paced, start-up environment.

Marketing Consultant

Multiple Bay Area and global clients

February 2011February 2012 (1 year 1 month) San Francisco Bay Area

Developed content and demand generation strategies for multiple software companies in the Bay Area and globally.

Chapter Provost

Beer and Blog

Privately Held; 1-10 employees; Internet industry

January 2011August 2011 (8 months) Portland, Oregon Area

From humble beginnings in Portland, OR, we are now a global community with over 15 chapters. Past sponsors of the Portland chapter have included Google, FreshBooks, Wieden+Kennedy, and Alaska Airlines.

Marketing Programs Manager

Webtrends

Privately Held; 201-500 employees; Computer Software industry

January 2008January 2011 (3 years 1 month) Portland, Oregon Area

I led a cross-functional team of product marketers, writers, designers and web developers to develop and execute marketing programs for new and existing products.

I was the marketing lead on bringing Facebook Analytics to market, one of our most successful product launches in history.

Co-developed the Webtrends Agency Program, to educate and empower our agency partners and identify co-marketing opportunities.

Managed customer registration and all marketing, partner, employee and speaker communications for sold-out customer event of 500+ attendees.

Managed an overall media budget of $200K+ per year.

Developed content for landing pages, outbound emails, internal emails, customer loyalty programs, blog posts, whitepapers and conducted comprehensive content audit and rewrite of all website content.

Marketing Specialist (Contract)

Webtrends

Privately Held; 201-500 employees; Computer Software industry

April 2007January 2008 (10 months) Portland, Oregon Area

Hired, trained, and managed lead qualification team consisting of 2 lead qual specialists and 2 account development specialists. Training included use of Salesforce.com, prospect outreach and customer communications. Also led regular educational meetings on various topics.

Overhauled dysfunctional partner co-op program - created all new partner communications, claim processes and program documentation; managed and processed all co-op claims and led partners and key employees through the transition to a new, working co-op program.

Wrote content for lead qualification and prospecting emails.

Robin Cangie's Education

Linfield College

BA, History, Philosophy, French, German

20022006

Graduated summa cum-laude

Study Abroad:
Vienna, Austria - Aug-Dec 2004
Angers, France - Feb-June 2005
England and Spain - Jan 2006

Activities and Societies: Phi Alpha Theta, Phi Sigma Tau, Sigma Kappa Phi

Robin Cangie's Languages

  • French

  • German

Robin Cangie's Projects

  • 25 Tips for Successful Project Management

    • April 2013 to Present
    Team Members: Robin Cangie, Corey Ganzman

    Working with a stellar team, launched a coordinated effort across email, blog, promoted posts, etc to launch new positioning within the Project Management community for Mindjet's new collaboration suite.

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