Internet Content, Marketing and Social Media Specialist
Washington D.C. Metro Area
- Recommended
-
28 people have recommended Robin - Connections
-
500+
connections
- Industry
- Online Media
- Websites
Robin Broitman’s Summary
I am an Internet content, marketing and social media specialist based in Reston, VA. Currently I serve as the Web Publisher for the National Wildlife Federation (NWF). I am also a Principal of Interactive Insights Group, Inc., an independent consulting firm that I founded in 1999 to help organizations use the Internet to grow their businesses.
In the past, I’ve served in leadership positions with top brands such as AOL/Time Warner, Discovery Communications, Verizon Communications & HBO where I developed, managed & marketed cutting-edge interactive businesses.
As Principal of Interactive Insights Group, I’ve consulted to a wide range of businesses and nonprofits including --- the National Geographic Society, Revolution Health, HGTV, Food Network, Discovery Communications, Cable In The Classroom, Time Warner Cable, Fannie Mae Foundation, Robert Wood Johnson Foundation, and Foodfit.com (now part of The HealthCentral Network).
In my early career, I worked in TV production for ABC/Good Morning America and Entertainment Tonight.
On my blog I write about topics related to social media and web strategy offering resources, information and advice to help individuals and organizations achieve their business goals through the use of the Internet and Social Media. My blog posts include the following popular resources:
▪ Social Media Case Studies Superlist
▪ Superlist of What Not To Do In Social Media
▪ How to Sell Social Media To Cynics, Skeptics, & Luddites
▪ Social Media Metrics Superlist
▪ Facebook for Business Superguide
▪ How to Search the Social Web
▪ Ultimate Guide to Delicious Social Bookmarking
▪ The LinkedIn Superguide
I have a strong passion for innovation, new products, & emerging media & a particular interest in the topical areas of health, wildlife, and sustainability.
Robin Broitman’s Specialties:
▪ Developing engaging website content & user experiences
▪ Converting website traffic to revenue opportunities
▪ Developing online marketing & content strategies
▪ Driving website traffic
▪ Interactive and social media marketing
▪ Market research & translating consumer insights into actionable strategies
▪ Developing digital media subscriber acquisition & retention strategies
▪ Building & leading teams (direct management & cross-functional)
▪ Branding, positioning & messaging
