
Director of Marketing-Strategic, Creative and Operational
Orlando, Florida Area

Director of Marketing-Strategic, Creative and Operational
Orlando, Florida Area
Over two decades of effective sales, marketing, advertising and business management experience with a proven track record of building public, private and governmental relationships. Effective and persuasive public speaking, group facilitating and consensus building skills.
Results oriented, goal driven leader with strategic vision and an entrepreneurial spirit.
MyMarketingDepartment.com-Owner, Strategic Marketing Services
Industries:Automotive, Recreational Vehicles, Rental Services, Construction, Homebuilding, Newspaper, Circulation,Subscription Services, Communications, Radio, Television, Restaurants, Concerts, Shows, Conferences, Events, Conventions, Advertising, Sponsorships, International Partnerships
Multi-channel Lead Generation
Organic Marketing (SEO)
Web Development
Internet Marketing
Email Marketing
Database Projects
Segmentation Marketing
Social Media Marketing
Media Planning and Buying
Campaign Development and Execution
Audio & Video Production
Image and Brand Building
Budget Planning
Business Development Partnerships
Brainstorming Sessions
Group Team Building Activities
Conference Speaker
Event Sponsorship Acquisition
New Revenue Development
(Automotive industry)
January 2006 — Present (3 years 11 months)
(Public Company; 5001-10,000 employees; Construction industry)
January 2003 — December 2005 (3 years )
Developed and executed strategic marketing and advertising plans for custom home building division in the SE Region. Coached Division Presidents on targeted marketing data analysis, data driven product development needs, cost per lead, cost per sale and advertising ROI. Was responsible for region's brand awareness and compliance.
(Privately Held; Restaurants industry)
March 1999 — December 2003 (4 years 10 months)
(Public Company; Marketing and Advertising industry)
1998 — 1999 (1 year )
(Public Company; Marketing and Advertising industry)
1993 — 1998 (5 years )
(Marketing and Advertising industry)
1983 — 1985 (2 years )
(Marketing and Advertising industry)
1981 — 1984 (3 years )
Hamilton Holt Leadership Studies 1997 — 1998
Communication 1979 — 1981
Board of Directors-South Lake Community Foundation,SCMA, Orlando Advertising Federation, AD2 Orlando,
Orlando Sentinel-Golden Circle Sales Award 1987 and 1989 Advertising Department