Rob Wolf

Current

Product Manager at Mactus Group
Founder and Creator at OyBaby LLC dba That Baby DVD

Past

Consultant (contract position) at Vega Consulting LLC
Product Manager at Microsoft
Product Manager at Avenue A

Product Manager at aquantive
Sales Representative at Advanced Systems and Peripherals
Summer Intern at Apple Computer

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3 more...

Education

Case Western Reserve University - Weatherhead School of Management
Washington University in St. Louis

Recommended

26 people have recommended Rob

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Rob Wolf’s Summary

At about the age of 10, I graduated from Legos into computers and electronics and never looked back. I called the video store every day to see if the new ColecoVisions came in and got an Apple IIc for my Bar Mitzvah.

25 years later, I'm a father and a husband--two very important jobs, but the pay is lousy. So, in addition, I manage a company my wife and I created called OyBaby LLC.

Our first products, marketed under the OyBaby brand, are the first and only DVD and CD series made especially for Jewish babies and kids. I do all of the filming, editing, website and package design, order fulfillment, marketing and PR for the company. We've sold 40,000 OyBaby products to date in all 50 states and 15 countries. As we like to say, 40,000 Jewish Babies Can't Be Wrong!
http://www.oybaby.com.

Our latest products are That Baby DVD and That Baby CD. These are our company's first non-religious products. They feature kid-friendly acoustic covers of songs written by artists like Bruce Springsteen, Neil Diamond, Joni Mitchell, Paul Simon, and Fleetwood Mac. They were released in October, 2007 to rave reviews and are distributed nationally at Pottery Barn Kids stores. http://www.thatbabydvd.com

I can kick your ass at Trivial Pursuit.

While running my business, I also do marketing consulting to companies large and small. For details, check out my personal branding website at http://www.robhwolf.com.

Technology is constantly eliminating the barriers to what a single person can accomplish and increasing our ability to connect with each other. Let's use these connections to do great things!

Rob Wolf’s Specialties:

Product Strategy, Market and Competitive Analysis, Brainstorming, Business Forecasting, Search Engine Marketing (SEM), Contract Negotiation, Teaching, Sales, Client Service, Videography, Photography, Video Editing, Motion Graphics, Blogging, Podcasting

Rob Wolf’s Experience

Product Manager

Mactus Group

(Privately Held; Marketing and Advertising industry)

February 2009 — Present (6 months)
Founder and Creator

OyBaby LLC dba That Baby DVD

(Media Production industry)

February 2003 — Present (6 years 6 months)

In 2003, I created OyBaby, the world's first DVD and CD made especially for Jewish babies. A second edition followed in 2005.

In 2007, I created That Baby DVD and CD, our first non-religious products. They feature kid-friendly cover versions of songs written by artists like Bruce Springsteen, Neil Diamond, Fleetwood Mac, and more. The DVD combines this music with visuals of kids at play, nature, puppets, and animation.

I filmed the videos, edited them, created the animations, and designed the packaging and website. Today, I perform all marketing, SEO, and PR.

To date, I've sold over 50,000 DVDs and CDs in all 50 states and 15 countries from "World Headquarters" in Mercer Island, WA.
Consultant (contract position)

Vega Consulting LLC

(Marketing and Advertising industry)

July 2008 — October 2008 (4 months)

* Drove the development of sales collateral for Microsoft’s Macintosh Business Unit
* Interfaced with client to plan, execute, and gain buy-off on campaign elements
* Managed creative vendor
* Edited collateral as Subject Matter Expert
Product Manager

Microsoft

(Public Company; 10,001 or more employees; msft; Computer Software industry)

January 2002 — July 2007 (5 years 7 months)

In my 9 years of combined experience at Microsoft (1995-1998, 2001-present), I've worn many hats: Marketer, product planner, business analyst, and competitive watchdog. I've worked on a diverse range of consumer-facing products such as games, Windows XP, Office for Mac, and currently, MSN Shopping and Search. Key accomplishments include driving business requirements and negotiating licensing for 2 game titles, work on the retail launch of Windows XP, driving marketing campaigns that led to record sales of Office for Mac, analysis of the search market, and due dilligence of a $500M acquisition opportunity.
Product Manager

Avenue A

(Public Company; Computer Software industry)

1998 — 2001 (3 years)
Product Manager

aquantive

(Public Company; Computer Software industry)

1998 — 2001 (3 years)
Sales Representative

Advanced Systems and Peripherals

(Computer Software industry)

1993 — 1994 (1 year)
Summer Intern

Apple Computer

(Public Company; 10,001 or more employees; AAPL; Computer Hardware industry)

1991 — 1992 (1 year)

Additional Information

Rob Wolf’s Websites:

Rob Wolf’s Interests:

New Marketing, Social Networks, Blogging, Podcasting, Video Editing, Motion Graphics, DVD Production, GOOD Stand-Up comedy, Politics, Photography, Building PCs, Cleveland sports teams