
Children's DVD mogul, entrepreneur, marketing hired gun, hater of the status quo, and all-around mensch
Greater Seattle Area

Children's DVD mogul, entrepreneur, marketing hired gun, hater of the status quo, and all-around mensch
Greater Seattle Area
At about the age of 10, I graduated from Legos into computers and electronics and never looked back. I called the video store every day to see if the new ColecoVisions came in and got an Apple IIc for my Bar Mitzvah.
25 years later, I'm a father and a husband--two very important jobs, but the pay is lousy. So, in addition, I manage a company my wife and I created called OyBaby LLC.
Our first products, marketed under the OyBaby brand, are the first and only DVD and CD series made especially for Jewish babies and kids. I do all of the filming, editing, website and package design, order fulfillment, marketing and PR for the company. We've sold 40,000 OyBaby products to date in all 50 states and 15 countries. As we like to say, 40,000 Jewish Babies Can't Be Wrong!
http://www.oybaby.com.
Our latest products are That Baby DVD and That Baby CD. These are our company's first non-religious products. They feature kid-friendly acoustic covers of songs written by artists like Bruce Springsteen, Neil Diamond, Joni Mitchell, Paul Simon, and Fleetwood Mac. They were released in October, 2007 to rave reviews and are distributed nationally at Pottery Barn Kids stores. http://www.thatbabydvd.com
I can kick your ass at Trivial Pursuit.
While running my business, I also do marketing consulting to companies large and small. For details, check out my personal branding website at http://www.robhwolf.com.
Technology is constantly eliminating the barriers to what a single person can accomplish and increasing our ability to connect with each other. Let's use these connections to do great things!
Product Strategy, Market and Competitive Analysis, Brainstorming, Business Forecasting, Search Engine Marketing (SEM), Contract Negotiation, Teaching, Sales, Client Service, Videography, Photography, Video Editing, Motion Graphics, Blogging, Podcasting
(Privately Held; Marketing and Advertising industry)
February 2009 — Present (6 months)
(Media Production industry)
February 2003 — Present (6 years 6 months)
In 2003, I created OyBaby, the world's first DVD and CD made especially for Jewish babies. A second edition followed in 2005.
In 2007, I created That Baby DVD and CD, our first non-religious products. They feature kid-friendly cover versions of songs written by artists like Bruce Springsteen, Neil Diamond, Fleetwood Mac, and more. The DVD combines this music with visuals of kids at play, nature, puppets, and animation.
I filmed the videos, edited them, created the animations, and designed the packaging and website. Today, I perform all marketing, SEO, and PR.
To date, I've sold over 50,000 DVDs and CDs in all 50 states and 15 countries from "World Headquarters" in Mercer Island, WA.
(Marketing and Advertising industry)
July 2008 — October 2008 (4 months)
* Drove the development of sales collateral for Microsoft’s Macintosh Business Unit
* Interfaced with client to plan, execute, and gain buy-off on campaign elements
* Managed creative vendor
* Edited collateral as Subject Matter Expert
(Public Company; 10,001 or more employees; msft; Computer Software industry)
January 2002 — July 2007 (5 years 7 months)
In my 9 years of combined experience at Microsoft (1995-1998, 2001-present), I've worn many hats: Marketer, product planner, business analyst, and competitive watchdog. I've worked on a diverse range of consumer-facing products such as games, Windows XP, Office for Mac, and currently, MSN Shopping and Search. Key accomplishments include driving business requirements and negotiating licensing for 2 game titles, work on the retail launch of Windows XP, driving marketing campaigns that led to record sales of Office for Mac, analysis of the search market, and due dilligence of a $500M acquisition opportunity.
(Public Company; Computer Software industry)
1998 — 2001 (3 years)
(Public Company; Computer Software industry)
1998 — 2001 (3 years)
(Computer Software industry)
1993 — 1994 (1 year)
(Public Company; 10,001 or more employees; AAPL; Computer Hardware industry)
1991 — 1992 (1 year)
New Marketing, Social Networks, Blogging, Podcasting, Video Editing, Motion Graphics, DVD Production, GOOD Stand-Up comedy, Politics, Photography, Building PCs, Cleveland sports teams
BBYO, LinkedIn Seattle