Conversation Marketing Executive & Social Media Innovator
Greater Milwaukee Area
- Current
-
- Principal at Vivosity Consulting, LLC
- Past
-
- Exec. Director - Advanced Product Concepts at AOL, LLC
- Exec. Director - Video & Broadband Products at AOL, LLC
- Vice President - Marketing / Sales at OpenGlobe / Escient
- Director – Home Networking & Webcams at 3Com / U.S. Robotics
- Marketing & Product Manager at AT&T
- Public Relations Intern at JETRO - Japan External Trade Organization
- Education
-
- Emory University - Goizueta Business School
- Dickinson College
- Recommended
-
18 people have recommended Rob - Connections
-
257
connections
- Industry
- Online Media
- Websites
Rob Hudson’s Summary
Accomplished professional with over 20 years of experience in online communications, online/offline marketing, product line management, emerging market assessment, offer strategy development and user-centered design research resulting in award-winning, market-leading offers.
Unique, extensive expertise serving emerging markets delivering strategic advantage for companies pursuing innovative market opportunities.
Proven leadership in high profile projects at large multi-nationals, a high growth, mid-sized market leader, and an award-winning start up venture, provides a solid managerial base to build and inspire new teams or grow existing ones.
Rob Hudson’s Specialties:
engagement marketing, conversation marketing, social media, offline & online integrated marketing programs, user-centered design, public relations, branding, product line management, management, team building, early stage product/services
Rob Hudson’s Experience
-
Principal
Vivosity Consulting, LLC
(Internet industry)
February 2008 — Present (1 year 10 months)
• Provide engagement marketing consulting services to help companies understand and exploit the power of turning online experiences (websites, social media tools) into “profitable online conversations” with customers. Help leadership consider how their market is a conversation that they must join and drive and create strategies to foster active engagement with customers using modern marketing techniques. Techniques involve building user behavioral frameworks around personas, reconsidering messaging and keywords for improved engagement and SEO, developing and implementing social media strategies and architecting site pathing to best engage and retain users.
• Design and execute site development for many clients that do not have a solid site foundation.
• Coach management on how engagement marketing, SEO, social networking and the Web 2.0 phenomenon works and how they can get engaged effectively in using these techniques.
• Assist with general marketing management advice and counsel. -
Exec. Director - Advanced Product Concepts
AOL, LLC
(Public Company; 10,001 or more employees; TWX; Internet industry)
November 2006 — February 2008 (1 year 4 months)
Provided consumer insights, strategic frameworks and concept visualizations that guide product team decision-making and innovation across the range of new AOL services. Identified opportunities through user insights research into latent needs, behaviors and desires and translate these into addressable offer concepts that will delight the user and provide strategic advantage. Facilitated a transformation of the offer realization culture to build capabilities to focus on and routinely innovate in meaningful and measurable areas. Results of this work drove growth, engagement and increased monetization of AOL offers.
-
Exec. Director - Video & Broadband Products
AOL, LLC
(Public Company; 10,001 or more employees; TWX; Internet industry)
December 2002 — November 2006 (4 years )
Responsible for market, brand and media aspects of the new AOL Video (video.aol.com) offer during venture definition and launch in 2006. Drove broadband business and product requirements for the first consumer online service designed for broadband, “AOL for Broadband”, extending the AOL experience throughout members’ “always on” households /lifestyles. Business owner for AOL core client experiences addressing the broadband user. Created the award-winning “AOL for Broadband Roadshow” used to communicate the AOL for Broadband value pillar story to partners, Time Warner companies, financial analysts and press.
-
Vice President - Marketing / Sales
OpenGlobe / Escient
(Privately Held; 51-200 employees; Consumer Electronics industry)
September 2000 — November 2002 (2 years 3 months)
Managed sales, marketing & strategic planning activities for privately-held start-up, including a multi-million dollar annual budget. Defined & drove public launch, brand building, collateral, trade show & press activities resulting in ongoing, worldwide exposure with top press, customers & key partners. Built highly effective market research, marketing communications, public relations & entertainment services management team for the emerging connected entertainment space. Drove definition & creation of the home theater-based, OpenGlobe Entertainment Services/CE-Commerce® experience. Supported product rollouts for top brands – Kenwood Sovereign Entre, Compaq iPAQ Music Center, Escient Fireball, & Thomson. Delivered results garnering numerous industry awards including “Best of CES2002 – Home Audio”, exposure in national press including the Wall Street Journal & increasing revenues over 300%. OpenGlobe merged with Escient in late 2002, and later D&M Holdings, in early 2003.
-
Director – Home Networking & Webcams
3Com / U.S. Robotics
(Public Company; 5001-10,000 employees; Internet industry)
May 1996 — September 2000 (4 years 5 months)
Established U.S. Robotics’ (later 3Com’s) multi-million dollar video products start-up business, driving it to a leading, 82% market share position in the PCI camera segment and introducing the highest-rated USB camera product (ZDTV - May 1999) for ease of use and quality. Managed a product team including marketing and product management professionals. Drove product programs from concept through customer research, development, launch and life cycle with a marketing budget exceeding $1M. Communicated strategy and product news to company stakeholders, national press, industry forums and sales partners. Negotiated and managed contracts and relationships with major partners including co-creation of the ZDTV/3Com HomeConnect Netcam Network with ZDTV (now TechTV) delivering daily, extensive brand exposure for two years.
-
Marketing & Product Manager
AT&T
(Public Company; 10,001 or more employees; ATT; Telecommunications industry)
May 1986 — May 1996 (10 years 1 month)
Managed marketing strategy team for multi-billion dollar, global personal computer business ranked within the top three for highest growth in the PC industry. Drove concept, product management and global and cross-divisional marketing activities for award-winning Vistium video conferencing product line resulting in the first multipoint voice/video/data conferencing product and service. Managed $1.5 million, worldwide marketing budget and 5-person marketing and technical support department for the Multimedia Business Unit resulting in #1 market share leadership. Communicated strategy and product news to company stakeholders, national press, industry forums, standards organizations and sales partners for this AT&T product area. Profitably drove lifecycle management and new product introductions generating over $30M per year for the printer and terminal division.
-
Public Relations Intern
JETRO - Japan External Trade Organization
(Government Agency; 201-500 employees; Government Relations industry)
July 1984 — August 1984 (2 months)
Positioned in Tokyo, Japan - Edited promotional brochure for division of the Ministry of International Trade and Industry (MITI), served as an advisor on American culture and as a spokesperson to visiting foreign ambassadors and dignitaries, and composed official letters for superiors. Required some conversational Japanese language use and understanding of the Japanese culture.
Additional Information
Rob Hudson’s Websites:
Rob Hudson’s Interests:
Digital Photography, Snowboarding, Wakeboarding, C Scow competitive sailboat racing (www.lbyc.us, www.melges.com),
