Rob Henderson

Current

Sr. Account Manager at Ariamedia

Past

Independent Associate - Director at Ignite - Turning Energy into Income (Self-employed)
Account Supervisor - New Business at Razor
Account Supervisor at Razor Competitive Edge

Sr. Account Executive / Account Supervisor at Integrated Merchandising Systems
Marketing Assistant at International Wine Accessories
Sr. Account Executive at Brierley & Partners
Sr. Account Executive at Brierley & Partners / Marketing Mail Solutions

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Education

Stephen F. Austin State University
Trinity Valley Community College

Recommended

7 people have recommended Rob

Connections

168 connections

Industry

Marketing and Advertising

Websites

Rob Henderson’s Summary

Marketing professional with 10+ years experience in Direct and Relationship Marketing with a successful record of managing multi-million dollar client accounts.

Accomplished at turning under-performing and challenging accounts into profitable programs. A solid working knowledge of all aspects of account and project management principles used to find innovative ways to build stronger relationships with customers.

Proven results increasing traffic, program acquisitions and retention, cost savings and revenue.

Rob Henderson’s Specialties:

Direct Mail, CRM / Loyalty, Targeted, Database, Multi-Channel, Integrated, Retail and National Media / Promotions Marketing

Brand, Database, Account, Project, Fulfillment, Logistics and Warehouse Management

Rob Henderson’s Experience

Sr. Account Manager

Ariamedia

(Privately Held; Marketing and Advertising industry)

August 2009 — Present (6 months)
Independent Associate - Director
Ignite - Turning Energy into Income (Self-employed)

(Self-Employed; Marketing and Advertising industry)

June 2009 — August 2009 (3 months)

With the advent of energy deregulation, customers now have greater options than ever before when it comes to their energy provider. Now, they have the power to turn on greater savings, better customer service, and the use of renewable energy.

These factors have created very dynamic and exciting circumstances for customers and the entrepreneurs who would compete for their patronage. And to meet the needs of both, a unique and inventive company was founded – Ignite.

Whether you are an energy customer looking for better rates and service, or an aspiring entrepreneur looking to create a better way of life, you can depend on Ignite to help you electrify your possibilities.

http://rlh432.igniteinc.biz
Account Supervisor - New Business

Razor

(Privately Held; Marketing and Advertising industry)

August 2008 — March 2009 (8 months)

Partnered with senior leadership to create client pitches focused on resolving client needs. Developed strategy and materials for company branding, positioning and self-promotion. Prioritized and executed daily, ongoing new business deliverables and managed account activities for two clients, including: budgeting, forecasting, estimates, briefs and status reports.
- Drove completion of company website redesign project in under three months.
- Led client project to rename / re-brand a radio network.
- Supervised the preparation of 10+ presentation decks for six new business client prospects.
- Supplied POV for implementation and use of two prospecting and lead management SAS programs.
- Launched partner business by completing business application, and developing company collateral.
- Spearheaded development of process for new business research documentation and presentation.
Account Supervisor

Razor Competitive Edge

(Marketing and Advertising industry)

2008 — 2009 (1 year )
Sr. Account Executive / Account Supervisor

Integrated Merchandising Systems

(Marketing and Advertising industry)

October 2003 — August 2008 (4 years 11 months)

On-site lead in charge of 90% of all promotional materials for PepsiCo brands, including Pepsi, Frito-Lay, Tropicana, Gatorade and Quaker. Managed daily account activities for production and distribution of CPG POS and POP orders. Provided significant customer service support using metrics reports for production and order tracking of quantity, quality and delivery verification.
- Owned client relationship for $8.5MM Frito-Lay POS production and distribution account.
- Delivered $30K+ in annual savings maintaining integrity of project scope.
- Increased materials shipment savings by $175K+ annually.
- Developed financial templates for Frito-Lay promotional summarization and budget reconciliation.
- Performed significant role in development and launch of On-Demand / SAS applications.
Marketing Assistant

International Wine Accessories

(Marketing and Advertising industry)

October 2002 — October 2003 (1 year 1 month)

Updated and maintained retail / wholesale print catalog and online catalog website. Worked directly with manufacturers, vendors and specialty shops to design, create and produce new and unique wine-related gifts and accessories. Maintained mail order and online catalog database.
- Drove over $200K in annual revenue by providing specifications for new product development.
- Reduced direct marketing costs by 15% by refining production guidelines.
- Worked directly with vendors in creation and production of 25-30 new catalog items annually.
- Introduced, cultivated and maintained list of key vendors for new product development.
Sr. Account Executive

Brierley & Partners

(Marketing and Advertising industry)

June 1998 — June 2002 (4 years 1 month)

Developed and implemented strategic direct marketing, loyalty and CRM subscription programs for clients, including: United Airlines Silver Wings Plus, On-Call Vacations, and Hertz #1 Club Gold. Responsible for daily account activities for multiple clients. Consistently met and exceeded revenue objectives and ROI.
- Turned Silver Wings Plus program to profitability in six months through increased targeted offers.
- Led project for travel package that had first-ever 100% sell-through in less than 24 hours.
- Organized turnaround of problem accounts, using integrated multi-channel marketing programs.
- Managed On-Call Vacations subscription program for marketing distressed travel inventory to targeted travel audience.
- Demonstrated prowess in handling difficult client relationships.
Sr. Account Executive

Brierley & Partners / Marketing Mail Solutions

(Marketing and Advertising industry)

1998 — 2002 (4 years )

Rob Henderson’s Education

Stephen F. Austin State University

Bachelor , Kinesiology, Business Administration , 1990 — 1993
Trinity Valley Community College

Associates , General , 1988 — 1990

Additional Information

Rob Henderson’s Websites:

Rob Henderson’s Groups:

Inbound Marketers - For Marketing Professionals
Advertising Professional
CareerConnection
eMarketing Association Network
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
Marketing Communication
Advertising Professionals
Stephen F. Austin State University Alumni Group
SFA Alumni Association - Stephen F. Austin State University
Direct Mail Group
Stephen F. Austin State University
Aquent Diversity Talent Network - Job Opps for Marketing, Interactive & Creative Professionals
CareerDFW
Masters of Customer Engagement
E-Recruitment Group Jobs & Resumes
Ignite - Turning Energy into Income
social development
Education & Training