Rob Heerdegen
Success Consultant, Post-Sales, Marketing & Sales Best Practices at Eloqua
- Location
- London, United Kingdom
- Industry
- Marketing and Advertising
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Rob Heerdegen's Overview
- Current
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- Success Consultant, Post Sales, Marketing & Sales Best Practices at Eloqua
- Past
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- Senior Specialist, Eloqua's Revenue Performance Management (RPM) Platform at Eloqua
- Market Research & Business Development at Cedara Software
- Product Specialist (Technical Analyst) at Merge Healthcare
- Sales & Marketing Specialist at Options Mississauga
- Education
-
- York University - Joseph E. Atkinson Faculty of Liberal and Professional Studies
- Gordon Graydon Memorial Secondary School, International, Business, and Technology Programme
- Recommendations
-
3 people have recommended Rob
- Connections
-
490 connections
- Websites
Rob Heerdegen's Summary
Rob, a Marketing Professional and honours graduate of Canada’s York University, has 8 years of combined experience and education in the fields of Strategic, Digital, and International Marketing.
Rob Heerdegen's Skills & Expertise
- Marketing Strategy
- Online Marketing
- Driving Revenue
- Demand Generation
- Lead Generation
- Lead Management
- Salesforce.com
- Digital Marketing
- Marketing Automation
- Segmentation
- International Marketing
- Marketing ROI
- Campaign Management
- Channel Marketing
- Email Marketing
- Integrated Marketing
- Database Marketing
- Market Research
- Social Media Marketing
- Account Management
- New Business Development
Rob Heerdegen's Experience
Success Consultant, Post Sales, Marketing & Sales Best Practices
Eloqua
Privately Held; 201-500 employees; Computer Software industry
January 2012 – Present (5 months) London, United Kingdom
To ensure successful development of customers along their Success Journey and to assist with Customer Marketing in EMEA. How?
- Disseminate industry knowledge & marketing best practices as related to customer's objectives.
- Drive customer product adoption and success providing technical solutions and demonstrations to meet their business needs.
Senior Specialist, Eloqua's Revenue Performance Management (RPM) Platform
Eloqua
Privately Held; 201-500 employees; Computer Software industry
March 2008 – December 2011 (3 years 10 months)
Senior product specialist and best practice consultant for Eloqua, category defining leader of marketing automation and revenue performance management, working daily with international and regionally strategic companies across the following verticals:
- Financial/Banking/FX Trading
- Telecommunications
- Software/Hardware/IT ProServ
- Print/Publishing
- Online Casino, Gambling & Entertainment
Resulting in proven diverse expertise...
- with digital psycho-graphic behavioural and demographic segmentation analysis & campaign execution.
- with on/off-line multi-lingual campaign execution, marketing ROI reporting, and marketing & sales alignment.
- with deep architectural understanding of CRM platforms (e.g. Salesforce.com), marketing automation, lead generation and lead management platforms (e.g. Eloqua), and Business Intelligence analytic technologies (e.g. Google Analytics).
Eloqua's mission is to make their customers the fastest growing companies on earth. Revenue Performance Management is a systematic approach to identifying the drivers and impediments to revenue, rigorously measuring them, and then pulling the economic levers that will optimize top line growth. Read more at www.eloqua.com/rpm.
Market Research & Business Development
Cedara Software
Public Company; 201-500 employees; MRGE; Computer Software industry
May 2006 – April 2008 (2 years)
Responsible for a breadth of marketing activities, focused primarily on strategic research and analysis and lead generation/lead management.
Work Examples:
• Salesforce.com B2B lead management experience, which included sourcing Eloqua as a possible solution to our lead management issues.
• On Demand Marketing IS selection & implementation experience, undertaking the role of “super user” and training rest of the team.
• Voice of Customer surveying experience, for the purposes of understanding current customer needs for new product features and service offerings.
• Business case development experience, supporting multi-million dollar initiatives by reporting on customer feedback, competitor intelligence, and market trending sources.
Product Specialist (Technical Analyst)
Merge Healthcare
Public Company; 501-1000 employees; MRGE; Hospital & Health Care industry
May 2005 – April 2006 (1 year)
End-user support and administration of Radiology Information System (RIS), and other Health IT/Medical Imaging technologies, such as eFilm DICOM Viewer and Photo Archiving & Communication (PAC) Systems.
• “Frontline” customer support experience, triaging product failures and developing workaround solutions to overcome user frustrations.
Sales & Marketing Specialist
Options Mississauga
October 2002 – December 2005 (3 years 3 months)
Responsible for strategic marketing, business development, and direct sales for the organization.
Territory was mainly limited to Mississauga, Ontario. Frequent participant of Mississauga Board of Trade events.
Rob Heerdegen's Additional Information
- Websites:
Rob Heerdegen's Education
York University - Joseph E. Atkinson Faculty of Liberal and Professional Studies
2003 – 2007
Gordon Graydon Memorial Secondary School, International, Business, and Technology Programme
1998 – 2003
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