Digital Media Executive & Producer
Greater Seattle Area
- Current
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- Zune Podcast Producer - Zune Marketplace at Microsoft Zune
- Past
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- Zune Podcast & Video Programming Lead at Microsoft
- Sr. Marketing Manager, Online and Content Programming at Melodeo, Inc (Mobilcast.com)
- Online Media & Marketing Consulting at YPWeb (MyTalkRadio)
- Director of Marketing and Business Development at Personal Design Concepts, Inc
- Marketing Director at ShopperBox Networks, Inc
- Education
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- Pacific Lutheran University
- Recommended
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7 people have recommended Rob - Connections
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351
connections
- Industry
- Online Media
- Websites
Rob Greenlee’s Summary
Digital media management, online marketing and business development professional with a proven record of success at all levels of business. My skills combine a comprehensive range of creative online and offline marketing, mobile content development, advertising, media development, business development, broadcast content creation, project management, public relations and website development capabilities.
Contact me: rob at webtalkradio.com or call my mobile: 253.831.5632
Rob Greenlee’s Specialties:
Business Development, Brand Marketing, Online Digital Content Syndication, Search Engine Optimization, Streaming Media, Audio Production, Website Development and Online Marketing.
Rob Greenlee’s Experience
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Zune Podcast Producer - Zune Marketplace
Microsoft Zune
(Public Company; MSFT; Computer Software industry)
October 2007 — Present (2 years 2 months)
Zune Podcast Producer role is overseeing the video and audio podcast catalog at Zune, as well as the subgenres associated with audio and video podcasts. This position merchandises, produces and publishes podcasts programs to ensure the content feature pages reflects the identity and overall marketing objectives of Zune that is competitive and matches the interests of Zune customers. Responsibilities include podcast and digital media industry communications and marketing programs. Working alongside the entertainment marketing team, this position conceptualizes genre-based features and create thematic discovery mechanisms. This position regularly communicates with Zune podcast & media network partners, identify new podcasts series for our catalog, and maintain a current and updated hub feature pages, keeping abreast of upcoming priorities and determining which new and catalog releases to feature. This position also manages and motivates vendor and freelance content contributors.
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Zune Podcast & Video Programming Lead
Microsoft
(Public Company; MSFT; Computer Software industry)
March 2008 — August 2008 (6 months)
This position was responsible for the initial launch and day-to-day operations of the Zune podcast and DTO video store feature hubs. The position also involved acquiring new podcast feeds, accepting submitted podcast feeds and selecting major network TV series to launch on Zune. Presented major network launch plans to NBC Universal, Viacom and many others. This position merchandised, produces and publishes podcasts programs to ensure the content feature pages reflects the identity and overall marketing objectives of Zune that is competitive and matches the interests of Zune customers. Responsibilities include podcast and digital media industry communications and marketing programs. Working alongside the entertainment marketing team, this position conceptualizes genre-based features and create thematic discovery mechanisms. This position also manages and motivates vendor and freelance content contributors.
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Sr. Marketing Manager, Online and Content Programming
Melodeo, Inc (Mobilcast.com)
(Privately Held; Wireless industry)
October 2005 — July 2007 (1 year 10 months)
Directed the development, recruitment and production of short-form mobilcast podcast audio programs and manage an inventory of over 8,000 audio and video podcasts from major media sources like NPR, MSNBC, New York Times, Mercury News and CNN for Melodeo Mobilcast mobile phone podcast listening platform. I also develop and manage content partnership relationships with NPR, InfoWorld and many other podcast content providers. I led the editorial team that deployed on-phone podcast content directories for Mobilcast podcast listening application launches with Rogers Wireless in Canada, Alltel Wireless and Cingular in the USA, M1 Wireless in Singapore and 3 UK. Responsibilities also include media spokesperson, company blogger, podcaster affiliate partnership program (4,000 affiliates), and search engine optimization. Exhibition demo spokesperson at wireless expos like 3GSM and CTIA and sponsored link advertising program.
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Online Media & Marketing Consulting
YPWeb (MyTalkRadio)
(Internet industry)
2003 — November 2005 (2 years )
Developed strategic and execution plans in the area of online and social media marketing. Clients included medium-sized companies that desired to improve their online marketing and digital social media tactics. Projects managed included website development, online and broadcast content syndication, website and email hosting administration, implementation of shopping carts and online marketing services. Other services included SEM and SEO and offline advertising consultation.
• Founded and co-hosted a weekly 8 year-old nationally syndicated Internet technology radio show, “Web Talk World Radio Show”, with as many as 1 million listeners per month. Web Talk Radio was the first broadcast radio show in the world to begin podcasting Sept 15, 2004.
• Sold on-air advertising and sponsorships for the distribution on XM, CNET Radio, Microsoft Sync & Go, Windows Media, Real Guide and 15 broadcast radio stations. -
Director of Marketing and Business Development
Personal Design Concepts, Inc
(Internet industry)
2001 — 2003 (2 years )
Developed strategies to improve and expand photo gift product sales through professional photographers, direct online ecommerce and major branded retail partner channels. Approached and negotiated long-term contracts with new accounts like Kodak.com, Walmart.com and Snapfish.com. Reached company sales goals with online incentive sales promotions at Kodak.com, Fujifilm.com, Walmart.com, PhotoWorks.com and Snapfish.com. Increased number of products and sales at retail accounts: Target, K-mart, Safeway, Albertson's, Wal-Mart and many others. Developed a successful public relations campaign that created many feature articles. Worked with manufacturing to developed new photo gift products.
• Grew online sales by 75% from 2001 to 2003 and expanded product line by 4 products at PhotoWorks.com photo gift store in 2003 -
Marketing Director
ShopperBox Networks, Inc
(Package/Freight Delivery industry)
June 2000 — January 2001 (8 months)
Developed the marketing strategy and managed the implementation of a comprehensive marketing plan for this venture capital funded start-up. Position initially involved conducting market research that helped create the ShopperBox Network brand name, brand positioning, product feature set, graphics, media relations, site promotion and investor relations. The position included staff recruiting and hiring for this package delivery kiosk technology startup company. The ShopperBox was a high-tech and secure package delivery locker system for apartment and condo complexes for major package delivery carriers such as UPS and FedEx.
I assisted engineering in the development of a functional ShopperBox prototype. Oversaw marketing budget, sales forecasting, public relations, prototype installation, deployment, multi-family marketing plan and launch of this Internet-controlled, unattended ShopperBox delivery station. Developed strong local and national media coverage of the ShopperBox brand.
Rob Greenlee’s Education
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Pacific Lutheran University
BBA in Business Administration , Marketing Management , 1983 — 1986
Additional Information
Rob Greenlee’s Websites:
Rob Greenlee’s Interests:
online digital media, podcasting, online marketing, digital media content production, astronomy, blogging, marketing
Rob Greenlee’s Groups:
Microsoft Digital Media MVP, World Podcast Forum, Tech Podcast Network, Seattle Podcasters Network, Media Bloggers Association, Podcasting, Podcasting
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Supernova -
Linked:Seattle -
Digital Media: Video Content Distribution Experts -
Microsoft Alumni (& Employees) -
Media & Entertainment Professionals -
PodcasterWhosWho.com, the Who's Who of Podcasting -
Podcasting Technology Resource Group -
"Touch" Phones -
Thought Leadership Marketing Mastermind Group -
Mobile Excellence Awards
Rob Greenlee’s Honors:
• Founded and hosts a nationally syndicated broadcast, webcast and podcast radio show WebTalkRadio.com since 1999, which has been heard by as many as 1 million listeners per month through a comprehensive distribution strategy. WebTalk Radio was the first traditional broadcast radio show in the world to start podcasting.
• Guinness Book of World Record Holder for building the World’s Largest Glass of Orange Juice as part of a national Florida Citrus integrated advertising and sales promotion. In 1996, built the first Florida Department of Citrus industry website at www.FloridaJuice.com.
Florida Citrus - 1997 Executive Director "Top Gun" Marketing Excellence Award-’97 (Achieved All Sales Goals)
Florida Citrus - 1996 Outstanding Promotional Efforts Award for Florida Orange Juice - 8/86 thru 6/97
Rob Greenlee’s Contact Settings
Interested In:
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- consulting offers
- new ventures
- job inquiries
- expertise requests
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- reference requests
- getting back in touch
