Microsoft Zune Podcast & Video Programming Lead
Greater Seattle Area
- Current
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- Podcast & Video Programming Lead - Entertainment Marketing at Microsoft Zune
- Past
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- SR. MARKETING MANAGER, CONTENT PROGRAMMING at Melodeo, Inc (Mobilcast.com)
- ONLINE MEDIA & MARKETING CONSULTANT at MyTalkRadio (Self-employed)
- DIRECTOR OF MARKETING AND BUSINESS DEVELOPMENT at Personal Design Concepts, Inc
- MARKETING DIRECTOR at ShopperBox Networks, Inc
- Education
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- Pacific Lutheran University
- Recommended
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- Websites
Rob Greenlee’s Summary
Digital media management, online marketing and business development professional with a proven record of success at all levels of business. My skills combine a comprehensive range of creative online and offline marketing, mobile content development, advertising, media development, business development, broadcast content creation, project management, public relations and website development capabilities.
Digital Content Management:
Directed editorial content management of over 8,500 RSS-based audio and video program sources and managed the production of short-form mobile device audio programs. These audio and video programs included RSS-based media file enclosure feeds from NPR, MSNBC, New York Times, Mercury News and CNN for the Melodeo Mobilcast mobile phone podcast listening platform. I also developed and manage content partnership relationships with NPR, MSNBC, InfoWorld and many other podcast content providers.
Marketing Management:
Have planned, built, and managed comprehensive, creative and integrated marketing campaigns using all forms of media (web, print, billboard, TV, radio, trade shows, mobile and Internet radio). I have worked with many large PR and advertising agencies to develop campaigns. Established and managed marketing budgets up to $2.6 million. Have marketing experience in mobile, national brand foods, photo gifts, Internet access and high-tech shipping services. Set sales goals and objectives, determined timelines and tactical deliverables, ensured cost-control, and maintained budget discipline.
Content Producer:
Architected and administrated a network of colocated windows web servers and streaming media servers. I have founded, produced and hosted an 7 year-old nationally syndicated broadcast, webcast, satellite and podcast radio show called “WebTalk Radio”. The first broadcast radio show in the world to start podcasting.
Contact me: rob at webtalkradio.com or call 253.566.9356
Rob Greenlee’s Specialties:
Business Development, Brand Marketing, Online Digital Content Syndication, Search Engine Optimization, Streaming Media, Audio Production, Website Development and Online Marketing.
Rob Greenlee’s Experience
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Podcast & Video Programming Lead - Entertainment Marketing
Microsoft Zune
(Public Company; 10,001 or more employees; MSFT; Computer Software industry)
October 2007 — Present (1 year)
Podcast & TV Video Lead Programmer role is overseeing the podcast and TV Video catalog at Zune, as well as the subgenres associated with audio and video podcasts. This position merchandises podcasts and TV shows to ensure the content featured across hub pages reflects the identity and overall marketing objectives of Zune that is competitive and matches the interests of Zune customers. Responsibilities also include podcast and TV industry communications and marketing programs. Working alongside the entertainment marketing team, this position conceptualizes genre-based features and create thematic discovery mechanisms. This position regularly communicates with Zune podcast & TV network partners, identify new podcasts and TV series for our catalog, and maintain a current and updated hub feature pages, keeping abreast of upcoming priorities and determining which new and catalog releases to feature. This position also manages and motivates vendor and freelance content contributors.
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SR. MARKETING MANAGER, CONTENT PROGRAMMING
Melodeo, Inc (Mobilcast.com)
(Privately Held; 11-50 employees; Online Media industry)
October 2005 — July 2007 (1 year 10 months)
Directed the development, recruitment and production of short-form mobilcast podcast audio programs and manage an inventory of over 8,000 audio and video podcasts from major media sources like NPR, MSNBC, New York Times, Mercury News and CNN for Melodeo Mobilcast mobile phone podcast listening platform. I also develop and manage content partnership relationships with NPR, InfoWorld and many other podcast content providers. I led the editorial team that deployed on-phone podcast content directories for Mobilcast podcast listening application launches with Rogers Wireless in Canada, Alltel Wireless and Cingular in the USA, M1 Wireless in Singapore and 3 UK. Responsibilities also include media spokesperson, company blogger, podcaster affiliate partnership program (4,000 affiliates), and search engine optimization. Exhibition demo spokesperson at wireless expos like 3GSM and CTIA and sponsored link advertising program.
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ONLINE MEDIA & MARKETING CONSULTANT
MyTalkRadio (Self-employed)
(Self-Employed; Myself Only; Internet industry)
2003 — November 2005 (2 years)
Consultancy involved client sales, online & offline marketing, website development project management, website and email hosting administration, implementation of shopping carts and marketing services for small to medium-sized businesses. Marketing and advertising consultation services have included search engine optimization, radio, cable TV, billboards and effective website promotion techniques: editorial content creation, affiliate programs, email newsletters to existing customers, opt-in targeted email lists, streaming media webcasting, broadcast & webcast content syndication.
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DIRECTOR OF MARKETING AND BUSINESS DEVELOPMENT
Personal Design Concepts, Inc
(Privately Held; 51-200 employees; Internet industry)
2001 — 2003 (2 years)
Developed strategies to improve and expand photo gift product sales through professional photographers, direct online ecommerce and major branded retail partner channels. Approached and negotiated long-term contracts with new accounts like Kodak.com, Walmart.com and Snapfish.com. Reached company sales goals with online incentive sales promotions at Kodak.com, Fujifilm.com, Walmart.com, PhotoWorks.com and Snapfish.com. Increased number of products and sales at retail accounts: Target, K-mart, Safeway, Albertson's, Wal-Mart and many others. Developed a successful public relations campaign that created many feature articles. Worked with manufacturing to developed new photo gift products.
• Grew online sales by 75% from 2001 to 2003 and expanded product line by 4 products at PhotoWorks.com photo gift store in 2003 -
MARKETING DIRECTOR
ShopperBox Networks, Inc
(Privately Held; 11-50 employees; Package/Freight Delivery industry)
June 2000 — January 2001 (8 months)
Developed the marketing strategy and managed the implementation of a comprehensive marketing plan for this venture capital funded start-up. Position initially involved conducting market research that helped create the ShopperBox Network brand name, brand positioning, product feature set, graphics, media relations, site promotion and investor relations. The position included staff recruiting and hiring for this package delivery kiosk technology startup company. The ShopperBox was a high-tech and secure package delivery locker system for apartment and condo complexes for major package delivery carriers such as UPS and FedEx.
I assisted engineering in the development of a functional ShopperBox prototype. Oversaw marketing budget, sales forecasting, public relations, prototype installation, deployment, multi-family marketing plan and launch of this Internet-controlled, unattended ShopperBox delivery station. Developed strong local and national media coverage of the ShopperBox brand.
Rob Greenlee’s Education
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Pacific Lutheran University
BBA in Business Administration, Marketing Management, 1983 — 1986
Additional Information
Rob Greenlee’s Websites:
Rob Greenlee’s Interests:
online digital media, podcasting, online marketing, digital media content production, astronomy, blogging, marketing
Rob Greenlee’s Groups:
Microsoft Digital Media MVP, World Podcast Forum, Tech Podcast Network, Seattle Podcasters Network, Media Bloggers Association, Podcasting, Podcasting
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Supernova -
Microsoft Alumni (& Employees)
Rob Greenlee’s Honors:
• Founded and hosts a nationally syndicated broadcast, webcast and podcast radio show WebTalkRadio.com since 1999, which has been heard by as many as 1 million listeners per month through a comprehensive distribution strategy. WebTalk Radio was the first traditional broadcast radio show in the world to start podcasting.
• Guinness Book of World Record Holder for building the World’s Largest Glass of Orange Juice as part of a national Florida Citrus integrated advertising and sales promotion. In 1996, built the first Florida Department of Citrus industry website at www.FloridaJuice.com.
Florida Citrus - 1997 Executive Director "Top Gun" Marketing Excellence Award-’97 (Achieved All Sales Goals)
Florida Citrus - 1996 Outstanding Promotional Efforts Award for Florida Orange Juice - 8/86 thru 6/97
Rob Greenlee’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
