Rob Gorrie

Current

President | Founder at ADCENTRICITY

Past

Entrepreneurat No Fixed Address (Self-employed)
Director of Interactive Solutions at Gorrie Marketing Services
President & CEO at theCiti.com

Technical Lead at Digital Renaissance/Extend
Web Marketing Manager at iStar Internet, Inc.

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Education

The University of Western Ontario - Huron University College
Trinity College School

Recommended

5 people have recommended Rob

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Rob Gorrie’s Summary

Entrepreneur & Concept Developer on the eternal hunt for the next rush

4 Key areas of top-level expertise;
-Marketing & Advertising
-Software/Online Product Development
-Retail & Merchandising
-Interactive Point of Purchase (Digital Signage/In-Store LCD Screens)

Key Skills:
-Entrepreneurial and self motivated executive with in-depth experience in numerous industries including telecommunications, financial services, travel, automotive, consumer electronics and consumer goods / consumables.

-Over 10 years of marketing and technology solutions for Fortune 500 companies, consistently solving corporate marketing and business objectives and needs.

-Industry thought leader and evangelist for Interactive and Digital Signage lines of business.

-Marketing and technology expertise across loyalty, incentives, contesting, direct response, advertising, SMS, e-mail, web marketing and viral campaigns.

-Executive level strategist and contributor to corporate direction, growth, new market/product identification, including venture funding process.

-Familiar with all levels of corporate operations, specialized in business strategy, sales &marketing and technology.

Rob Gorrie’s Specialties:

-Corporate strategy development
-Thought leader in numerous areas
-Concept leader and developer
-Sales & Engagement leader
-Marketing Strategy
-Project leader

-Entrepreneur by trade

Rob Gorrie’s Experience

President | Founder

ADCENTRICITY

(Privately Held; 11-50 employees; Marketing and Advertising industry)

March 2007 — Present (1 year 10 months)

ADCENTRICITY is a single source Digital Out-Of-Home media planning service that unveils an entirely new opportunity for media planners and advertising professionals for national advertising campaigns. ADCENTRICITY works with Digital Out-Of-Home Networks such as you would find in convenience stores, pharmacies, bars or airports and provides the right audience for your campaign.

Through ADCENTRICITY, marketers can achieve enormous reach throughout North America with increased impact and value.

ADCENTRICITY works with media professionals and Brands to deliver effective campaigns on Digital Out-Of-Home Networks. In turn ADCENTRICITY works with network providers to deliver national campaigns that would otherwise be unavailable or unwieldy to manage.

ADCENTRICITY's solution allows demographic based decision making, ensuring effective, intelligent media decisions and increasing your ad spend returns.
Entrepreneur
No Fixed Address (Self-employed)

(Self-Employed; 1-10 employees; Marketing and Advertising industry)

October 2006 — February 2007 (5 months)

Currently taking a break until Nov/Dec, doing minor consulting work in a number of industries while evaluating next steps, likely into Media/Advertising and/or Interactive Point-of-Purchase (aka Digital Signage)
Director of Interactive Solutions

Gorrie Marketing Services

(Privately Held; 51-200 employees; Marketing and Advertising industry)

September 2005 — September 2006 (1 year 1 month)

Interactive and Retail Technology subject matter expert specializing in acquisition, engagement and retention programs.
President & CEO

theCiti.com

(Internet industry)

November 1996 — August 2005 (8 years 10 months)

President of TheCiti.com, an online advertising, web development and web marketing agency specializing in marketing and technology solutions, primarily for the banking, travel, electronics, telecommunications and transportation industries.
Technical Lead

Digital Renaissance/Extend

(Privately Held; 11-50 employees; Internet industry)

March 1998 — September 1998 (7 months)
Web Marketing Manager

iStar Internet, Inc.

(Public Company; 201-500 employees; Internet industry)

April 1997 — February 1998 (11 months)

Design and marketing management of multiple Internet, Intranet and Extranet properties supporting the iStar Internet network of customers.

Rob Gorrie’s Education

The University of Western Ontario - Huron University College

Economics 1995 — 1999

Activities and Societies:

Ski Team, GDI
Trinity College School

1992 — 1995