Digital Strategy for Technology Brands at The OutCast Agency
- Greater New York City Area
- Public Relations and Communications
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Award-winning social media strategist, digital publicist and account manager who excels at crafting social media strategies that ensure all online efforts tie back to business goals.
I specialize in integrated communications planning, digital strategy and best practices counsel; digital content strategy, creation and distribution; social media measurement writing and digital influencer relations.
Lead social media strategist and digital account manager for several of OutCast's consumer technology and enterprise technology brands.
Accounts and projects: EMC, GE Healthcare, Facebook, Pivotal, Airware, Isilon.
Led the award-winning Kaplow Skype digital team responsible for directing global social media strategy, content creation and measurement efforts for the brand.
- Established global social content strategy for Skype's blog network and social channels (Facebook, Twitter), ensuring all content and executions fulfilled brand business objectives and addressed key target audiences; social channel content helped drive increases in key business metrics (product downloads, new user registrations, paid orders).
- Developed strategic integrated communications plans and coordinated global campaigns across Skype business groups (marketing, PR, social, .com, customer service and advertising).
- Managed a team of social media strategists and content producers; worked in partnership with international local-market agencies and preferred software developers.
- Wrote social media proposals for Kaplow new business efforts, including strategic oversight and budgeting.
Accounts: Skype, Skype Social Good, Skype TV/Film, TheFind.
Held 'tradigital' role, executing media/blogger outreach campaigns while also serving as social strategist.
- Managed brand social media presence and created digital content for clients on Twitter, Facebook, YouTube and blogs.
- Conducted social media monitoring programs and guided software developers in the creation of social applications.
- Assisted in the strategy, production, editing, and distribution of client online video content.
- Managed a team of three social content producers.
Accounts: Foursquare, Skype, Nero, Tumi, Coupons.com, Kellwood, Target, Unilever (St. Ives), Rowenta, Zobha, Avon Foundation.
Developed and executed all of the firm’s digital media strategy plans and new business proposals.
- Conducted agency-wide presentations educating the firm’s CT and CA offices on the practical applications of digital/social media in PR/marketing campaigns.
- Pitched bloggers and online media, securing digital placements on high-traffic outlets.
Accounts: Health Net, Kenmore, XMI, University of Bridgeport, Metropolitan College of NY, First County Bank, Au Pair in America.
PR/media relations, writing and events for consumer electronics and technology brands.
Accounts: Boston Acoustics, McIntosh Labs, Toshiba.
Intern and corporate communications assistant for the Stamford-based global sports entertainment company.
Honors & Awards
Gold SABRE Award, Brand Journalism
The Holmes Report
The Skype digital team won a Gold SABRE Award for Branded Journalism in recognition of our work on the Skype Blog Network.
Gold Mercury Award, Media Relations Campaign
Public Relations Society of America
Awarded for leading the integrated PR campaign for Health Net, "The Health Net Cup", a nation-wide Nintendo Wii senior citizen virtual bowling competition.
Bronze, Digitally/Socially Engaged Brand of the Year
Awarded to the Kaplow Kellwood team for building and changing the Baby Phat online consumer base via social media activations.
Recognized for the wildly-successful free Skype WiFi in airports integrated communications campaign timed for the holidays. http://www.prweekus.com/skype-lands-effective-connection-in-airports/article/230312/
- Digital Strategy
- Content Strategy
- Social Media Marketing
- Content Delivery
- Media Relations
- Social Media
- Corporate Communications
- Social Media Measurement
- New Media
- Public Relations
- Integrated Marketing
- Social media,
- social gaming,
- video games,
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