Rob Garner

Current

Strategy Director at iCrossing
Committee chair at DFW SEM Association

Past

Search Marketing Strategist at Agency.com
Internet Marketing Manager at Brook Mays Music Group

Education

The University of Texas at Arlington
University of North Texas

Recommended

4 people have recommended Rob

Connections

405 connections

Industry

Internet

Websites

Rob Garner’s Summary

As strategy director at iCrossing, I perfrom a variety of functions, which include the following:

- Development of high level holistic search strategies and campaign development for clients across the USA
- Reputation management strategies and campaign development
- Social media strategies and campaign development, encompassing a range that includes branding, research, direct response, reputation monitoring, and PR
- Development of core internal corporate search strategies
- Develop internal educational strategies for clients
- Develop PR and communications strategies

Speaking engagements:

- Serve as host of quarterly meetings of the Dallas / Ft Worth Search Engine Marketing Association.
- Search Insider Summit, Captiva Island, Florida. Lincoln Educational, Web site redesign and search case study. May 2008
- Search Engine Watch Live, Dallas, January 2007. Search 2.0 panelist.

Rob Garner’s Specialties:

search strategy, social media, social media strategy, keyword research, natural search optimization, seo, sem, sem strategy, paid search, analytics, trademark monitoring, enterprise sem, domain marketing, domains, link development, content strategies and development, PR strategies, SEM education strategies, transitioning search equity in a site redesign, online reputation management, blogging strategy and development, SEM planning

Rob Garner’s Experience

Strategy Director

iCrossing

(Privately Held; 201-500 employees; Marketing and Advertising industry)

May 2006 — Present (3 years 3 months)

Work in different areas of search and social media strategy, based on client needs, and work on our corporate search channel strategy. I also speak at various industry conferences on the topic of SEM.
Committee chair

DFW SEM Association

(Internet industry)

January 2004 — Present (5 years 7 months)

DFW SEM is the volunteer industry association for North Texas area search engine marketers and professionals. I was a founding member, and served as its president from May 2006, to August 2008.
Search Marketing Strategist

Agency.com

(Public Company; 501-1000 employees; omc; Internet industry)

August 2003 — May 2006 (2 years 10 months)

Strategy and execution of search engine marketing campaigns (SEO/PPC)
Internet Marketing Manager

Brook Mays Music Group

(Privately Held; 1001-5000 employees; Internet industry)

January 2000 — August 2003 (3 years 8 months)

Email marketing, SEO/PPC, interactive media buys, site promotions, etc.

Rob Garner’s Education

The University of Texas at Arlington

Bachelor of Arts , Music , 1994 — 1995
University of North Texas

Bachelors , Music , 1992 — 1994

Additional Information

Rob Garner’s Websites:

Rob Garner’s Interests:

fishing, music

Rob Garner’s Groups:

Interactive Advertising Bureau Search Committee, Search Engine Marketing Professionals Organization (SEMPO) Local Committee, Dallas Ft Worth Interactive Marketing Association, President of the Dallas Ft Worth Search Engine Marketing Association (also a Founder and Board of Directors), columnist with MediaPost's Search Insider

DFW Interactive Marketing Association
Search Engine Marketing Professional Organization (SEMPO) - OFFICIAL GROUP FOR THE ORGANIZATION
SMX - Search Marketing Expo
Search Engine Strategies Conference & Expo
Dallas Ft Worth Search Engine Marketing Association
Agency.com Alumni
PubCon
Digital Engagement
WebMama.com - Clients, Friends and Team