Owner, Robert Follis Associates. Specialist PR consultancy for the Consumer Electronics Industry
London, United Kingdom
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Robert Follis’s Summary
Founded in 1990, Robert Follis Associates (RFA) specialises in knowledge based PR for the consumer electronics industry. This means we know a lot about the products and technology we represent. We don't have to spin the press a line and we don't continually revert to the client when difficult questions are asked.
Our reach covers all print and e-media relevant to target markets
Clients include some of the industry's largest and most respected names and some of the smallest start-ups. The common thread is quality products and services.
RFA is the only specialist agency based in Central London and has fast access to all important publishing houses and all UK and Global transport links. Our central location is perfect for press entertaining and hosting client meetings.
RFA is also the only agency to have full AV demonstration facilities with an audiovisual room available to showcase clients' products. Members of the national & specialist press visit regularly for product briefings.
Services range from pure PR for large clients, to full marketing support for small ones. Many clients have been with RFA for over 18 years and most contracts are long-term. Short-term PR blasts can be discussed on an ad-hoc basis.
Robert Follis’s Specialties:
Total knowledge of the markets and technologies involved in the promotion of consumer electronics. Art and Design as applied to product development and advertising. Extensive knowledge of computing and the web.
Robert Follis’s Experience
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Owner
Robert Follis Associates
(Public Relations and Communications industry)
January 1990 — Present (19 years 7 months)
As Robert Follis Associates (RFA), I have run my successful UK PR consultancy since 1990, specialising in consumer electronics, related technologies and accessories.
When I started, the market was limited mainly to enthusiast magazines, now in 2009 I spend most of my time on the Style and National Press and web publications, but without neglecting the enthusiast core market.
I work solo most of the time, bringing in specialist help when necessary. If you hire me, you get me the principal, not a junior ‘Fiona’ or a passing ‘Associate’
Current clients include;
Arcam UK
Eclipse TD of Japan
Path Group UK
Sennheiser UK
Sennheiser Communications Denmark
Supra Cables of Sweden
True Colours Industries of Belfast
Past Clients include:
Aiwa
Akai
Bowers & Wilkins
Canton
Denon
DTS
Elac
Tannoy
I actively promote to over 1000 contacts covering;
- Specialist press
- News and Tech Websites
- Core PC/Mac, Tech press - relevant web sites
- Boy's Toys and Gadget magazines
- Popular Science magazines
- Men's Fashion magazines
- Music & Movie magazines
- Style, Design and House magazines
- National Newspaper style & gadget pages
- Targeted customer magazines
- The competition and promotions depts of all of above
- All freelance journalists relating to above
