Rob Fields

Current

• Director of Member Development at PMA--The Association for Integrated Marketing
• Owner at BoldasMEDIA
• Director, Programs & Research at Promotion Marketing Association

• Member at Advertising Club of New York

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Past

• President at SPARK! Integrated Marketing
• Senior Project Manager at The Dudley Group, Inc.
• Account Supervisor--Promotions & Integrated Marketing at UniWorld Group, Inc.

4 more...

Recommended

5 people have recommended Rob

Connections

467 connections

Industry

Marketing and Advertising

Rob Fields’s Summary

I connect people, content and ideas.

I lead program strategy and content development as Director of Programs & Research for the Promotion Marketing Association, Inc. I’m an award-winning marketer who has serviced clients, built brands and contributed to bottom lines for over 17 years, including stints at WPP’s Uniworld Group and Dentsu-affiliate Renegade Marketing Group. My background includes working with brands such as Burger King Corporation; IBM; Panasonic; Urbanworld Film Festival; Capitol Records; Pontiac; Cadillac and Honda; as well as individual artists and organizations such as the Black Rock Coalition; and the Caribbean Cultural Center. As well, I marketed and distributed Bridgett M. Davis’ debut feature, “Naked Acts,” which made money from its theatrical release in New York City and is now available on video and DVD.

In the area of music, I’m developing digital and live event platforms around Black rock through my company BoldasMEDIA.

I currently write two blogs, http://www.marketingpopculture.com --which covers brands, pop culture and the ecology of business, and http://www.boldaslove.us, which chronicles the mainstreaming of Black rock.

Occasionally, you’ll find me DJ-ing an eclectic selection that spans Brooklyn to the Bay, Mali to Mumbai and many points in between. Since 1998, I've studied Wing-Tsun kung fu, and am trying to keep in mind that it's about the journey, not the destination.

Rob Fields’s Experience

• Director of Member Development

  PMA--The Association for Integrated Marketing

  (Non-Profit; 11-50 employees; Non-Profit Organization Management industry)

  July 2008 — Present (1 year 5 months)

• Owner

  BoldasMEDIA

  (Music industry)

  February 2007 — Present (2 years 10 months)

  I formed BoldasMEDIA to further develop platforms and vehicles around Black rock. The first platform is the blog, Bold As Love and the second is the live event series BoldasLIVE, which has featured artists such as music icon Nona Hendryx and The Family Stand. More to come in 2008.

• Director, Programs & Research

  Promotion Marketing Association

  (Non-Profit; 1-10 employees; Marketing and Advertising industry)

  July 2005 — Present (4 years 5 months)

  Program development, P&L responsibility and marketing management of the association’s major conferences. Also, leading the development, execution and exploitation of research initiatives in concert with global brands, agencies and other trade associations. I’ve also taken the lead on developing PMA’s distance learning initiatives, which will, upon completion, generate incremental revenue for the association and increased value for our members.

• Member

  Advertising Club of New York

  (Marketing and Advertising industry)

  2002 — Present (7 years )

Additional Information

Rob Fields’s Groups:

Advertising Club of New York (Programs Committee), music industry, Black Rock Coalition, Promotion Marketing Association, IFP

•    Obama for America
•    Link to New York
•    Shopper Insights & Marketing Professionals
•    Speakers and Panelists
•    Music 2.0
•    Music & Marketing
•    Sponsorship Insights
•    ADCOLOR®
•    Branded Entertainment
•    EMI Music Alumni
•    Tweeple
•    Music and Entertainment Professionals
•    Music Industry Forum
•    Marketing ROI and Effectiveness
•    PMA - the association for integrated marketing
•    Sales Promotion Leaders

Rob Fields’s Honors:

o EbonyJet.com cited BoldasLove.us for providing one of the 10 "Most Important Blog Posts" of 2007--http://www.boldaslove.us/2008/01/boldasloveus-ma.html
o Regular blogger on "News & Notes with Farai Chideya"'s Bloggers Roundtable on NPR.
o Finalist for the 2006 MarketingSherpa "Best Business Blogs" award in the Advertising category
o Senior member of the team that won IBM honors as one of BRANDWEEK Magazine's 2001 "Guerrilla Marketers of the Year"