Christine Roberts

Accomplished retail operations executive skilled in both storefront and e-commerce environments with a passion for brand development and customer insight in the consumer products industry. Having a thorough understanding on the storefront side, I want to learn how these issues effect business strategy and product development on the manufacturer side. Am currently working on a Certificate of Marketing-Web Analytics and Intelligence which is a combination of tracking customer behavior, analyzing the data and using that information to make strategic business decisions. As a result of my rounded knowledge base, I hope to become as effective account consultant and strategist.

Christine Roberts’s Specialties:

Looking to Specialize in:
• Brand Development
• Customer Insights
• Web Analytics
• Brand Strategy
• SEO/SEM/SMO Specialist
• Account Management
• Cost Effectiveness
• Strategic Business Planning
• Project Management
• Marketing & Promotion
• Social and Digital Media

Christine Roberts’s Experience

AR

Management Ventures, Inc.

(Privately Held; 1-10 employees; Market Research industry)

2009 — 2009 (less than a year)
Brand Manager

MRN-Manufacturer's Resource Network

(Privately Held; Market Research industry)

October 2007 — June 2008 (9 months)

Responsible for the development, operations and logistics of seven online stores. Created division strategies at the category and subcategory level to maximize revenue and gross profit. Improved COGS through ongoing supply side improvement negotiations with suppliers and regular price changes. Report and interpret trending data on sales volume, sales breakdown (online/offline), returns total and variance to prior year. Improved gross profit by improving basket size and decreasing return rate.
Owner

Christine's Homestore

(Retail industry)

September 2004 — June 2007 (2 years 10 months)

Conceptualized and launched a 4000 sq. ft. specialty retail store including planning, securing the location, set-up and layout. Directed all functions including business development, marketing, profit and loss, vendor relations, employee management, human resources and customer programs. Responsible for purchasing and merchandising a budgeted inventory of $450,000.
VP

Roberts Of Woodside

(Food & Beverages industry)

June 1991 — September 2004 (13 years 4 months)

Oversaw all operations of an 8000 sq. ft. store with approximately $12MM in sales. Supervised 95 employees including 12 direct reports. Maximized inventory turns, monitored product selection and determined product price ensuring sales goals. Participated in ongoing negotiations with our grocery wholesaler in order to secure the best price schedule. Worked with senior management on policy development, employee benefit packages, safety standards and government regulations. Upheld our reputation for excellence in quality and customer service.

Christine Roberts’s Education

University of California, Irvine

Certificate , Marketing-Web Analytics/Intelligence , 2009 — 2010 (expected)

Web intelligence is a combination of web analytics, which examines how website visitors view and interact with a site’s pages and features, and business intelligence, which allows a corporation’s management to use data on customer purchasing patterns, demographics, and demand trends to make effective strategic decisions.
Menlo College

BA , Business , 1991 — 1993
University of California, San Diego

BA , Psychology , 1987 — 1991
University of British Columbia

Additional Information

Christine Roberts’s Websites:

My Company

Christine Roberts’s Groups:

Web Analytics Demystified
Women 2.0
On Startups - The Community For Entrepreneurs
Online Marketing, Web Analytics, and E-commerce Group -- WebAnalysts.Info
Next Gen Market Research (NGMR) The fastest growing Consumer Insights group
Web Analytics Association
Shopper Insights & Marketing Professionals
E-Commerce Network
Retail Industry Experts
Retail Jobs
Young CPG Professionals Association
Digital Marketing
ALLRETAIL retail executive network
Market Research Professionals
Retail Industry Professionals Worldwide
CPGpeople (8.000+ members)
Forrester
Marketing Intelligence Professionals
Future Trends
Home Furnishings Industry Professionals
Internet Retailer
Grocery Manufacturers Association CPG Network
Online Media Jobs -- Work in Internet Marketing, E-business, Web Analytics, etc.
Market Research Bulletin
Boston Jobs
eM+C
TweetMyJOBS.com
Boston Area Search Engine Marketing