
Web analyst at Thomas Cook Northern Europe
Stockholm Area, Sweden

Web analyst at Thomas Cook Northern Europe
Stockholm Area, Sweden
Web strategy, web analytics, Internet marketing, site optimization
(Leisure, Travel & Tourism industry)
January 2010 — Present (3 months)
Thomas Cook Northern Europe is the most profitable travel group in Europe. The group includes Ving Sweden, Globetrotter, Ving Norway, Spies, Tjareborg, Thomas Cook Airlines and Hotels and Resorts.
(Public Company; Leisure, Travel & Tourism industry)
May 2007 — Present (2 years 11 months)
Ving is the biggest travel company in Sweden and more than 55% of the travel packages are sold online. I am responsible for analysing and optimising the company's presence online (web site, campaigns, social media, etc.). I am also responsible for the affiliate marketing program.
(Privately Held; Internet industry)
February 2006 — April 2007 (1 year 3 months)
Cloud Nine is a web agency specialised on strategies for online presence and how companies can leverage their business online. In my role as a web strategy consultant and web analyst I managed strategy projects to deliver business value online. The projects included intranets and public web presence and spanned over various aspects (marketing, sales, customer service, PR, etc.) and industries (finance, telecom and travel).
(Public Company; 10,001 or more employees; CAP; Information Technology and Services industry)
2005 — 2006 (1 year )
Capgemini är en av världens största leverantörer av konsult-, teknik- och outsourcingtjänster. Som managementkonsult har jag genomfört ett antal projekt inom främst telekombranschen. Projekten spänner allt från framtagande av business case och beslutsunderlag för organisationsförändringar till Program Management Office för stora IT-implementationsprojekt. Parallellt och däremellan har jag även genomfört ett antal studier och marknadsanalyser kring webbaserad selfservice, tripple-play, home gateways m.m.
Web programming, E-commerce, Project management 2004 — 2004
IT-Management 2003 — 2004
ITM handlar om användning av IT vid design av affärer och organisationer med fokus på relationer mellan organisationer, affärsstrategier och teknisk utveckling i en dynamisk omgivning.
Master of Science in Engineering , Industrial engineering and management, specialisation in telecommunication , 1999 — 2004
The program emphasises the integraton of technical problem solving and economic context. Leadership and teamwork skills are accentuated as well. My studies are oriented towards telecommunication and marketing. My master's thesis includes application development, usability studies and business model development.
iFramkant (www.iframkant.se), a swedish blog network focusing on trends, entrepreneurship and business on the Internet